Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00021
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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^ Pick up any national magazine • . . any newspaper . , . look at any liilllioarcl . • . read tke movie aJs . . . tlien look at any IVational Screen Trailer . • . and you'll see wLy we says No printed account ... no matter how graphically written . . . can thrill its readers . . . excite its readers . . . amuse its readers . . . one-tenth as much as seeing and hearing the event itself I Listen to any radio broadcast • • . tlien see a trailer and you'll see wliy we says Nothing compares to seeing and hearing the actual even t itself! No rorm o£ advertising . . . no matter liow smart, can ^ive you tke one Hundred percent coverage you ^et £rom IVational Screen Trailers . • . and at the 1 owest cost per person readied! ••Prize Baby of >n'ft?ionoL the Industry! — S E RVICE