Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00038
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Page 32 SHOWMEN'S TRADE REVIEW April 5. 1939 MCM (Continued) MCM (Continued! PARAMOUNT 1938-39 Comment MUSICALS (6) Running Time Billy Rose's Casa Manana Revue Colorful 21 Canary Comes Across... Entertaining 21 it's in the Stars Fair 20 Magician's Daughter . . Funny 18 Our Gang Follies of 1938 Excellent 21 Snow Gets in Your Eyes . Excellent 20 OUR GANG (12) Awful Tooth Satisfactory 10 Bear Facts Fair 10 Came the Brawn Fair 10 Canned* Fishing Amusing 10 Feed 'Em and Weep. . . Fairly Amusing II Framing Youth Excellent 10 Hide and Shriek Good 10 Little Ranger Good Fun 0 Mail and Female Funny I Party Fever Amusing 10 Pigskin Palooka Average I Three Men in a Tub. . . Fair 10 PETE SMITH SPECIALTIES (15) Anaesthesia Up to Standard 10 Candid Cameramaniacs. . Good 9 Decathlon Champion Thrilling 10 Fisticuffs Good 0 Follow the Arrow Swell 0 Football Thrills Excellent « Friend Indeed Swell 0 Grid Rules Entertaining 10 Jungle Juveniles No. 2. . Excellent 9 La Savate Fairly Good 0 Modeling for Money . . Excellent « Penny's Party (Tech.) . . Excellent 0 Story of Dr. Carver Fine . . « Surf Heroes Exce ent 0 Threei On a Rope Excellent 10 ROBERT BENCHLEY (8) Courtship of the Newt. . Fair Evening Alone Humorous How to Raise a Baby. . . A Howl How to Read How to Start the Day How to Figure Your Income Tax Music Made Simple . Night at the Movies. . 10 10 8 Good 9 A Scream 10 Subtle 10 Fairly Amusing ... 8 Excellent 10 SPECIAL Jimmy's Fidlcr's Pereon ality Parade Topnotch 20 TRAVELTALKS (12) (Tech.) Beautiful Budapest ... Interesting 10 Chile. Land of Charm . Boring 9 Copenhagen Pleasing 9 Czecho-Slovakia on Parade Boring 9 Glimpses of Austria ...Excellent 9 Glimpses of New Bruns ^vjck ...Picturesque 10 Glimpses oif Peru Beautiful 9 Land of the Incas Poor 9 Natural Wonders of the,, _ . ^ ^jst Very Good 9 Paris on Parade Tops 9 Rural Sweden ra"" " Stockholm. Pride of . . Sweden F*"" 1938-39 CARTOONS (15) Jitterbug Follies Fair Mama's New Hat Poor CRIME DOESN'T PAY (6) Money to Loan Excellent Wrong Way Out Excellent MINIATURES (10) City of Little Men Splendid .. Great Heart Impressive . Ice Antics Entertaining Miracle of Salt Lake ...Satisfactory Streamlined Swing Entertaining They Live Again Excellent .., MUSICALS (6) Dream of Love Impressive ... Men of Steel Okay Once Over Lightly . , . . Darn Clever . OUR GANG (12) Duel Personalities Amusing Football Romeo Good Gang Tiny Troubles Fair PASSING PARADE (12) New Roadways Very Good No. I Very Good Story of Alfred Nobel ..Excellent . Reviewed Issue Of . 4/ 9/38 . 2/ 5/38 . 8/20/38 . 8/ 6/38 . 12/25/37 . 5/21/38 . 6/18/38 . 3/26/38 . 4/ 2/38 . 3/12/38 . 6/ 4/38 . 9/25/37 . 7/ 2/38 . 8/20/38 . 12/ 4/37 .10/ 1/38 . I 1/13/37 . 4/ 2/38 . 7/ 9/38 . 1/ 1/38 . 10/30/37 . 9/ 3/38 . 8/20/38 .10/ 1/38 . 12/18/37 .11/12/38 . 2/12/38 . 3/1,2/38 . 4/30/38 . 4/ 2/38 . 6/ 4/38 . 5/14/38 . 2/12/38 8/20/38 6/ 4/38 7/ 9/38 10/ 1/38 11/ 6/37 3/26/38 4/30/38 9/ 4/37 . 12/18/37 . 4/ 9/38 . 10/ 9/37 . 10/16/37 . 5/21/38 . 3/ 5/38 . 3/26/38 . 9/18/37 . 12/ 4/37 . 2/ 5/38 . 8/20/38 . 4/30/38 .10/30/37 Comment Running Time 9 . . 3/25/39 7 . . 3/18/39 7 . . . Coming 20 . . 4/ 1 /39 17 . . 1/ 7/39 1 1 . . 9/ 3/38 1 1 . . 1/28/39 10 . . 2/25/39 10 . . 12/10/38 9 . . 10/15/38 10 . . 1 1/12/38 17 . . 2/25/39 21 . . 1/ 7/39 20 . . 1/28/39 1 1 . . 10/15/38 1 1 . . 1/28/39 10 . . 3/25/39 10 . . 12/17/38 1 1 . . 1 1/12/38 9 . . 1/ 7/39 10 . . 3/25/39 10 . . 2/25/39 10 . 11/12/38 1 1 . . 2/25/39 PETE SMITH SPECIALTIES (13) Double Diving Excellent 8 .. 1/28/39 Heroes At Leisure Exciting 8 .. 2/25/39 Hot On Ice Good 10 ..11/12/38 Man's Greatest Friend .. Excellent 10 ..12/17/38 Marine Circus ID ..Not Rev. Penny's Picnic (Tech.) . Appetizing 10 .. 1/ 7/39 ROBERT BENCHLEY (8) An Hour For Lunch... Good Satire How to Sublet Amusing Opening Day Subtle Stuff Reviewed Issue Of . 2/25/39 . 10/15/38 . 3/25/39 . 12/10/38 Not Rev. . 1 1/19/38 . 1/28/39 . 1/ 7/39 7 . . 2/26/38 7 . . 7/30/38 7 . . 7/24/37 7 . .11/ 6/37 10 . . 3/26/38 7 . . 7/ 2/38 7 . . 9/ 4/37 7 . . 4/30/38 7 . . 2/12/38 7 . Not. Rev. 7 . . 5/21/38 6'/2. . 1/ 1/38 TRAVELTALKS (12) (Tech.) Ancient Egypt ... Fascinating 8 Cairo. City of Contrast. . Fascinating 9 Imperial Delhi Average 8 Jaipur, the Pink City. .. Good 8 Java Journeys 8 Madeira. Isle of Romance Enchanting 8 Singapore and Jahore ..Interesting 9 Sydney — Pride of Australia Good 9 PARAMOUNT 1937-38 BETTY BOOP CARTOONS (12) Be Up to Date Good Buzzy Boop Fair Candid Candidate Pretty Good Foxy Hunter Cute Honest Love and True. . Fair Lost Kitten Good New Deal Show Good Out of the Inkwell Fair Riding the Rails Better Than Average Service With a Smile Swing School Poor Zula Hula *musing COLOR CLASSICS (6) (Tech.) Educated Fish Excellent 8 .11/6/37 Hold It Excellent 7 . 4/30/38 Hunky and Spunky Excellent 8 .7/ 2/38 Little Lamby Swell 7 .. 1/ 1/38 Peeping Penguins Good 7 .. 7/31/37 Tears of An Onion Entertaining 7 .. 2/26/38 HEADLINERS (15) Easy on th« Ice Good 10 . . 5/ 7/38 Bob Crosby & Orch Very Good 10 .. 6/ 4/38 From the Minuet to the Big Apple Fair 10 ..11/ 6/37 Hall's Holiday Entertaining 10 ..4/ 9/38 Himber Harmonies Entertaining II .. 2/19/38 Hula Heaven Poor II .. 7/24/37 Let's Go Latin Just Fair II .. 8/14/37 Listen to Lucas Good 10 .. 2/19/38 Meet the Maestros Entertaining II .. 1/29/38 Oh Kay. Rhythm Entertaining 9 ..12/25/37 Queens of Harmony ... Very Good II .. 8/21/37 Queens of the Air Entertaining 10 ..7/ 9/38 Star Reporter in Hollywood Fair 10 ..10/23/37 Star Reporter No. 3 Entertaining 10 .. 3/12/38 PARAGRAPHICS (13) Accent On Beauty Interesting 10 .. 1/ 8/38 Bike Parade Excellent 10 ..5/ 7/38 Caiifornia Giants Very Interesting II .. 2/12/38 Cowboy Shorty Kid Stuff 10 ..10/ 2/37 Crime Fighters Excellent 10 .. 5/28/38 Find What's Wrong Excellent 10 .. 6/25/38 Gold Excellent 10 .. 2/19/38 Inventor Amusing II ..10/23/37 It's a Good Stunt Thrilling 10 .. 9/18/37 Killer of the Tonto Poor 10 .. 7/31/37 Jungle Glimpses Average 10 .. 3/12/38 Silver Millions Excellent 10 .. 7/30/38 Tuna Very Good 9i/j. . 1 1/20/37 PICTORIALS (12) ....Good 91/2.. 8/14/37 ....Fair 9'/s.. 9/18/37 .Good 91/2.. 10/ 2/37 " ..11/13/37 ..12/11/37 .. 1/29/38 .. 2/ 5/38 .. 3/12/38 .. 4/ 2/38 .. 5/ 7/38 .. 6/ 4/38 .. 7/ 9/38 No. I No. 2 No. 3 No. 4 Diversified 10 No. 5 Fair 9 No. 6 Interesting 10 No. 7 Diversified II . No, S Interesting 10 . No. 9 Very Interesting 10 No. ID Very Good 10 No. II Good 10 . No. 12 Interesting 10 . POPEYE (12) Big Chief Ugh-Amugh Ugh Standard 7 Football Toucher Downer Good 7 Fowl Play Not Up to Standard. 7 . House Builder Upper.. .Fair 10 . I Like Babies and Inflnks Amusing 7 . I Never Change My Altitude Just Fair 6'/2. I Yam Love Sick Excellent 7 Jeep. The Good 7 . Learn Polikeness Very Amusing 7 . Let's Celebrake Different 7 Plumbing is a Pipe ...Very Funny 7 . Protek the Weakerist ...Same as Usual 7'/j. POPULAR SCIENCE (6) Excellent 10 No. 2 Interesting 10 No. 3 Very Good II 4 Interesting 10 5 Interesting 10 6 Interesting 10 No. No. No. No. SPECIAL (I) (Tech.) Popeye Meets AM Baba's Forty Thieves Excellent 17 SPORTLIGHTS (13) Aquabats Sensational Ball Tossers Very Good Cops and Robbers Good .. Fascinating Adventure . . Truly Fascinating Four Smart Dogs Good Looking Winners .Interesting Horseshoes ....Very Good Pick Your Favorite Fair Picking Pets Excellent . Red. White and Blue Champions Superb ... Strike! Very Good Water. Water Everywhere Excellent . Win. Place or Show ...Excellent . 9 . 9'/2. 10 . .10 . .Fascinating g'/j. 10 10 91/2. 9'/2. 10 . 10 . 9 . 10 . No. 1 9 . . 3/25/39 No. 8 . . 1/28/39 No. 3 9 . . 1 1/12/38 No. 4 7 . . 1/ 7/39 No. 9 . . 12/10/38 No. 6 UNUSUAL OCCUPATIONS (6) Interesting 10 Lacking Interest 10 Interesting 9'/2. very Good 10 Interesting 10 . Very Good 11 . 4/16/38 .10/23/37 ,11/27/37 , 3/26/38 9/ 4/37 7/24/37 5/21/38 7/ 9/38 2/26/38 1/ 1/38 6/ 4/38 11/13/37 9/18/37 ,11/13/37 , 1/29/38 3/19/38 , 5/21/38 7/16/38 . 12/ 4/37 . 8/21/37 .11/27/37 . 3/19/38 . 2/12/38 . 9/18/37 . 2/19/38 . 6/25/38 .10/16/37 . 8/21/37 . 4/30/38 . 5/14/38 . 1 1/27/37 . 4/ 2/38 , 8/ 7/37 , 10/16/37 , 12/18/37 , 2/19/38 4/16/38 6/ 4/38 Comment Running Time BETTY BOOP CARTOONS (12) Buzzy Boop at the Concert Poor 7 Musical Mountaineer 7 My Friend the Monkey.. Poor 7 On With the New Okay 7 Pudgy in Thrills and Chills Fair 7 Pudgy the Watchman. .. Fair 7 Sally Swinp Poor 7 Scared Crows 7 So Does An Automobile. Good 7 COLOR CLASSICS (6) Tech. All's Fair at the Fair. . Good 7 Always Kickin' Fair 7 Playful Polar Bears Cute 7 Small Fry 7 COLOR CRUISES (7) Costa Rica Fair . . . . Guatemala Excellent Land of Inca Memories Fair Mexico Poor Republic of Panama 10 10 lU 10 .Interesting 9 HEADLINERS (15) Busse Rhythm Standard Champagne Music of Lawrence Welk Snappy 10 . Hal Kemp & Orch Okay 9 Lights: Action! Lucas! .Excellent 10 Moments »( Charm Splendid 10 Music Through the Years Lacks Movement II . Orrin Tucker & Orch Snappy 10 Song Is Born Unusual 10 Three Kings and a Queen Good Music 10 PARAGRAPHICS (13) Circus Co-Ed Very Good 10 Fisherman's Pluck Swell Sport Short ..10 MiiUtiwea Melodramas ..Very Funny II Oh Say, Can You Ski?. .Commercial 10 . Raising Canines Interesting 10 . Rube Goldberg's Travelgab Very Funny SVi Tannhauser Classic 12 That's Africa Unusual 10 . Unfinished Symphony . . . Classio 10 PICTORIALS (12) Part Tech. No. No. 2 Good No. 3 Slow No. 4 Fair No. 5 Fair No. 6 Interesting No. 7 Vei-y Good No. 8 Interesting No. 9 Standard 10 10 10 10 9 H 9 10 10 POPEYE (12) Bulldozing the Bull . . . . Very Good 7 Cops Is Always Right. .. Average 7 Customers Wanted Almost a Reissue 7 Date to Skate Good 7 Goonland Funny 7 Leave Well Enough Alone 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare 10 POPULAR SCIENCE (6) No. I Fair No. 2 Interesting No. 3 No. 4 Divei'sified 10 II 10 10 SPECIAL (1) (Tech.) Aladdin and His Wonderful Lamp SPORTLIGHTS (13) RevieweG Issue Of . 9/24/M .Not Rev. . 2/11/39 .12/17/38 . 1/21/39 . 8/13/38 .10/15/38 .Not Rev. . 4/ 1/39 . 8/27/38 . 2/11/39 . 1 1/12/38 Not Rev. . . 1 1/26/38 .. 8/27/38 .. 1/21/39 .. 9/24/38 . . 4/ 8/39 10V2. . 10/15/38 . 3/ 4/39 .11/26/38 8/27/38 7/16/38 . 2/11/39 . 1 1/12/38 . 12/17/38 . 4/ 1/39 . 3/ 4/39 . 4/ 1/39 9/24/3» 12/17/38 10/15/38 10/15/38 8/13/38 3/ 4/39 11/26/38 . 8/13/38 8/27/38 . 9/24/38 . 1 1/19/38 .12/ 3/38 . I/2I/3S . 2/11/39 . 3/ 4/39 .Not Rev. . 8/27/38 . 1/21/39 . 2/18/39 .12/10/38 . 1 1/19/38 .Not Rev. . 9/24/38 .Not Rev. . 9/24/38 .11/19/38 .Not Rev. . 4/ 1/38 Not Rev. Champion Airhoppers Good Skates Sporting 10 ..10/15/38 Good 10 ..12/ 3/38 10 . . Not Rev. Excellent 10 . . 2/1 1/39 Good 10 . . 8/27/38 10 . . 9/24/38 Swell Entertainment. 10 .. 3/ 4/39 Excellent 10 . 8/13/38 Swell 10 ..11/12/38 10 . 12/17/38 Two Boys and a Dog. UNUSUAL OCCUPATIONS (6) No. I Interesting 10 No. 2 Very Goo") II No. 3 All Right II No. 4 Good 10 No. 5 10 RKO-RADIO 1937-38 ATLAS MUSICALS (13) Carnival Show Satisfactory Deviled Ham Entertaining .... Hockshop Blues Entertaining .... International Rhythm ..Very Good Latin Rhythm .. Fair Maids and Music Passable No Sale Entertaining .... Phoney Boy .... Fair Radio Hook Up . . Dull Rhythm in a Night Court Very Good lO Salt Shakers Just Filler II Skyline Revue Entertaining II Sweet Shoe Poor II CONDOR MUSICALS (13) Frozen Affair Entertaining Murder in Swingtime ...Very Good .. Prairie Swingaroo Fair 10 10 10 8/13/38 10/15/38 12/17/38 1/21/39 Not Rev. . 7/ 2/38 . 1/22/38 . 7/ 9/38 . 6/18/38 . 2/26/38 . 4/23/38 . 3/ 5/38 . 10/30/37 . 2/ 5/38 . 8/28/37 . 4/30/38 . 4/ 9/38 . 12/18/37 . 8/28/37 . 8/28/37 .12/ 4/37