Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00039
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Atril S. 1939 SNOWMEN'S TRADE REVIEW Page 33 RKO-RADIO (Continued) RKO-RADIO (Continued) UNIVERSAL (Continued) Running Reviewed Time Issue of Comment Running Reviewed Time Issue Of Comment Runnint Time Revl»w«i Issue ef DISNEY CARTOONS (iS) (Teeh MIM-Miekey Mouse— SS-Siliy Symphony— DD Beat Bulidere (MM) Excellent Ulocli Cleaners (MM) ... Excellent Donald's Better Self Swell Donald's Nephews (DD). Swell Donald's Ostrich (DD) . . Terrifle Fox Hunt (DD).. Okay Good Sceuts (DO) Excelle«t Hawaiian Holiday (MM) Swell Lonesome Ghosts (MM). .A Howl Mickey's Parrot (M M) .. Excellent Mickey's Trailer (MM) . Very Good Moth and the Flame Excellent Old Mill (SS) Excellent Pluto's Quinpuplets(MM) Very Funny Polar Trappers (DD) Excellent Seif-Control (DD) Very Good Whalers (MM) Swell Wynken, BIynken and Nod (SS) Excellent ) Donald Duck . 2/12/38 . 7/31/37 . 2/26/38 . 4/ 9/38 . 10/23/37 . 6/18/38 . 6/18/38 . 7/31/37 . 10/23/37 . 9/ 3/38 . 4/23/38 . 3/19/38 . 10/23/37 . 10/30/37 . 6/ 4/3S . 1/82/38 . 9/ 3/38 . 4/30/38 9 . 81/2. 8 . 8 . EDGAR KENNEDY (6) Ears of Experience Very Funny 18 Edgar and Goliath Good 20 False Roomers Average 17 Fool Coverage Fairly Good 20 Kennedy's Castle A Howl |... 17 Morning Judge A Riot 17 HEADLINERS (3) Music Will Tell Excellent 18 Picketing for Love Entertaining 17 Trailing Along Fair 16 1/ 1/38 1 1/27/37 2/12/38 7/ 2/38 4/30/38 9/25/37 . 1/ 1/38 . 6/ 4/38 .10/ 9/37 LEON ERROL (6) Berth Quake Jitters Great Fun Rented Riot A Howl . . Should Wives Work . . . Entertainin< . . 4/ 9/38 19 .. 1/ i/38 18 . . 2/12/38 . . 6/18/38 17 . . 10/30/37 20 ..10/16/37 PATHE PARADE (7) Fair 2 Interesting 3 Interesting No. No. No. No. 4 No. 3 No. 6 Very Good No. 7 RADIO FLASH (3) Photografter Amus Stupor-Visor Fair RADIO MUSICALS (3) Harris in the Spring Fair Twenty Girls and a Band Good SMART SET (3) Buckaroo Broadcast ....Entertaining Hunting Trouble Amusing .... Rhythm Wranglers Good Music SPECIAL (I) Quintupland Very Entertaining SPORTSCOPES (9) . . 9/25/37 ..II /20/37 . . 1/22/38 . . 2/26/38 . 10 . . 3/26/38 . . 5/28/38 ..Not Rev. ..10/23/37 . . 6/18/38 17 . . 1/22/38 , 20 . . 1/ 1/38 ..Not Rev. . 18 . . 1/22/38 20 . 2/26/38 16 . 8/ 6/38 19 . 1 1/27/37 19 . 2/26/38 Bit and Bride Fine Brother Golfers Interesting .. Flying Feathers Fairly Good In the Swim Entertaining PInehurst Instructive .. Swinging Mallets Very Good .. Underwater Excellent ... White Magic Entertaining Windward Way Very Good . 10 10 S'/i 10 9 10 9 10 10 1938-39 DISNEY CARTOONS (18) (Tech.) Brave Little Tailor Great 9 . Donald's Golf Game 8 . Donald's Lucky Day A Scream 8 . Farmyard Symphony A Real Treat 8 . Ferdinand the Bull Excellent 8 . Goofy and Wilbur Extremely Funny ... 8 Hockey Champ 8 Merbabies (SS) Good 8 Mother Goose Goes Hollywood Outstanding 71/2. Practical Pig Great 81/2. Society Dog Show 8 Ugly Duckling (SS) Wonderful 9 . EDGAR KENNEDY (6) Beaux and Errors Good 18 Clean Sweep 17 Clock Wise Funny 16 Maid to Order IB HEADLINERS (4) Romancing Along 21 Bea Melody Very Good 19 Swing Vacation 19 LEON ERROL (6) Crime Rave 18 . Home Boner 20 Major Difficulties Excellent 19 Stag* Fright Very Funny 18 MARCH OF TIME (13) Inside the Maginot Line. Excellent 201/2. Uncle Sam-Good Neighbor Good l8'/2. Refugee — Today & Ts morrow Tods 17 . Stat* of the Nation Lacks Usual Punch .. 18... foung America — Mexico's New Crisis. .. Excellent 19 Mediterranean — Background for War Stirring 18 . 5/14/38 8/13/3^ 6/25/33 2/26/38 5/14/38 4/ 2/38 6/ 4/38 2/12/38 3/19/38 . 9/ 3/38 Not Rev. , 10/22/38 .10/22/38 , 10/29/38 . 10/22/38 Not Rev. . 3/25/39 10/22/38 10/22/38 Not Rev. . 10/22/38 .10/ 1/38 .Not Rev . 4/ 8/39 -Not Rev. .Not Rev. . 10/ 8/38 .Not Rev. .Not Rev. .Not Rev. . 10/29/38 . 9/ 3/38 10/29/38 1 1/26/38 , 12/24/38 1/21/39 2/11/39 3/18/39 NU-ATLAS MUSICALS (13) Cafe Rendezvous 10 Hello Mama Fair 9 Readin', Writin' and Rhythm 10 Samovar Serenade 10 Styles and Smiles Good II Talent Auction Fair 10 Tropical Topics . . 10 Under a Gypsy Moon. ..Just Filler 10 Venetian Moonlight II QUINTUPLETS (I) RADIO FLASH (4) Dog Gone Hectic Honeymoon Plumb Crazy .Funny 17 16 RAY WHITLEY (4) Prairie Papas Ranch House Romeo Western Welcome . . , 18 . Diverting 17 Entertaining 20 REELISMS (9) Air Waves Outstanding 10 Dude Ranch Exceptional lU Gold 10 Newsreel Unusual 10 Pilot Boat Interesting 8 Sirtunarino Cirtus Unusual 10 Trans America Fair 10 SHEILA BARRETT (4) SPORTSCOPES (13) Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent 19 Fisherman's Paradise ... Fascinating 18 On the Wing Remarkable 10 Snow Falls Thrills and Spills .. 9 Sporting Wings Very Good 9 .Not Rev. , 4/ 8/3n .Not Rev. .Not Rev. .10/ 1/38 . 10/29/38 .Not Rev. . 9/ 3/88 .Not Rev. Not Rev. . 10/29/38 .Not Rev. .Not Rev. . 4/ 8/39 . 5/14/38 . 3/18/39 .11/ 5/38 .Not Rev. .12/10/38 . 2/ 4/39 .10/ 1/38 . 10/22/38 .11/ 5/38 .12/10/38 . 2/ 4/39 .10/ 1/38 . 9/ 3/38 . 2/ 4/39 . 3/18/39 . 4/ 8/39 20th CENTURY-FOX 1937-38 ADVENTURES OF A NEWSREEL CAMERAMAN (6) Bone Bender Parade Amusing ll'/2. Filming Modern Youth.. Good 8'/2. Filming Nature's Wonders Interesting 8'/2. Laughing at Fate Exciting 10 Motor Maniacs Thriilino 10 . Trailing Animal Stories. . Entertaining S ALONG THE ROAD TO ROMANCE (S) Dude Ranch 9 Italian Libya Interestingly Told ..10 . Land of the Maple Leaf . Interesting 9'/2. Mexican Mural Interesting 9 . Modern Dixie Splendid IO'/2. Portraits of Portugal ...Very Interesting 10 8/ 7/37 10/ 2/37 12/ 4/37 10/30/37 8/14/37 1/15/38 Not Rev. .12/ 4/37 . 12/18/37 . 8/14/37 . 2/12/38 . 8/ 7/37 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 ..Not Rev. Daily Diet of Danger Fast Action 9 ..11/19/38 Filming Big Thrills 91/2.. Not Rev. Recording Modern Scisncs Very Good I» .. I/2Q/38 FASHION FORECASTS (4) (Tech.) Autann Fastaioos Eye Filling 10 ..10/15/38 Winter Styles Very Good 10 ..12/24/38 LEW LEHR'S KINDERGARTEN (6) What Every Bey Should Know 18 . What Every Girl Should Know ProbJema'.ical 10 What Every Inventor Should Know 10 . MAGIC CARPET OF MOVIETONE (6) Golden California Good But Old 10 . Isle of Pleasure Above Average II . Land of Contentment IO'/2. Mystic Siam 10 . Viking Trails Very Good II SPORTS PREVIEWS (6) Hunting Dogs Fascinating 10 . Shooting For Par 10 . Timber Toppers ..Excellent 10 . TERRYTOONS (26) SIX IN TECH. Chris Columbo Good 7 Doomsday (Tech.) 6'/2. Frame Up Frozen Feet 6'/2. G Man Justice ei/j. Class Slipper (Tech.) ... Good 6'/,. Goose Flies High 6'/2. Housewife Herman (Tech.).... G'A. New Comer Satisfactory 6'/2. Nutty Network 6'/2. One Gun Gary In the Nick of Time 6'/2. Owl and the Pussycat 61/2. Stranger Rides Again 6'/2. String Bean Jack 6I/2. Three Bears 6'/2. Village Blacksmith Wolf's Side of the Story e'A Not Rtv. . IO/IS/38 Not Rev. 8/20/38 10/15/38 Not Rev. Not Rev. 12/24/38 . 4/ 1/39 Not Rev. , 1 1/26/38 8/20/38 Not Rev. Not Rev. Not Rev. Not Rev. 10/15/38 Not Rev. Not Rev. 10/15/38 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Net Rev. UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar interesting 8 Eternal Fire Interesting II Fox Hunt in the Roman Campagna Good 10 Jerusalem Outstanding 10 Petra, the Lost City Excellent 8 River Thames Beautiful 10 Roman Symphony Brilliant 10 Wanderers of the Desert. Interesting 8 UNIVERSAL 1937-38 GOING PLACES (13) No. 40 One of the Best 9 No. 41 Fairly Good 9 Ne. 42 Interesting 9 No. 43 Dull 9 No. 44 Satisfactory 10 No. 45 Satisfactory 9 No. 46 Interesting 10 No. 47 Very Interesting .... 10 No. 48 Excellent 9 No. 49 Interesting 9 No. 50 Excellent 9 No. 51 Good 10 No. »2 Very Good 10 . 12/24/38 .10/ 8/38 . 10/15/38 . 10/ 8/38 .12/24/38 . 4/ 8/39 .10/ 8/38 .12/31/38 .11/27/37 . 1 1/20/37 . 12/25/37 . 12/25/37 . 1/29/38 . 2/19/38 . 3/ 5/38 . 3/26/38 . 4/ 2/38 . 5/ 7/38 . 4/23/38 . 6/ 4/38 . 6/25/38 MENTONE MUSICALS (13) (TWO REELS) All Aboard Poor |7 Down on the Barn Fair |7 Fits and Benefits Fairly Go«d 20 Hawaiian Capers Poor |g High-Jack 'N' the Show. Fairly Entertaining.. 17 Latin Hi-Hattin' Protty Good 20 Musio and Flowers Average 17 Oh Say Can You Hear. . Fairly Good ' 15 Rhapsody in Zoo Novel and Diverting. 15'/, Show for Sale Fair 21 Somewhere In Paris Entertaining . . 18 Stars In Stripes Excellent 18 Teddy Bergman's Bar-B-Q Good 17 OSWALD CARTOONS (26) Barnyard Romeo Good 7 Big Cat and the Little Mousie Cute Cheese Nappsrs Fairly Good . .. Dumb Cluck Average Feed the Kitty Fairly Amusing . Football Fever Just Fair Ghost Town Frolics .... Fair Happy Scouts Amusing Hollywood Bowl Fair Keeper of the Lions Fair Lamplighter Lovesick Poor Man Hunt Very Amusing ., Mechanical Handy Man. Fair Mysterious Jug .. Fairly Amusing . Movie Phoney News Nellie, the Indian Chief's Daughter Okay 10/23/37 2/19/38 8/20/38 9/ 4/37 4/23/38 4/ 9/38 5/ 7/38 12/11/37 12/11/37 10/23/37 3/ 5/38 7/ 2/38 9/ 4/37 8/20/38 -.10/15/38 . . 6/25/38 ..12/11/37 . . 4/ i/U ..11/27/37 . . 9/24/38 .. 7/ 2/38 ..11/19/31 . . 10/23/37 ..Not Rev. ..10/ 9/37 .. 3/ 5/38 . . 10/30/37 ..12/11/37 ..Not Rev. . . 6/ 4/38 7./, 7 7 7 , 7 7 7 , 7 , OSWALD CARTOONS (Cont.) Nellie, the Sewing Machine Girl Pretty Good . .. Pixie Land Good Problem Child Average Queen's Kittens Silly Seals Almost As Silly Tail End Fair Trad* Mice Voodoo in Harlem Nov*l Yokel Boy Makes Good. . Very Amusing SPECIAL (3) Breathless Moments Thrilling 20 Hollywood Screen Test. . Excellent 20 STRANGER THAN FICTION (13) N*. 40 Okay 9 No. 41 Interesting 9 No. 42 Fair 9 No. 43 Interesiing 9 No. 44 Good 9 No. 45 Okay 9 No. 46 Interesting 10 No. 47 Good 10 No. 48 Interesting 9 No. 49 Very Good 9 No. 50 Diversified 9 No. (I Good 9 No. 82 Fascinating 9 . 4/ IS/38 . 9/24/38 . 5/14/38 .Not Rev. . 8/20/38 . 5/ 7/38 .Not Rev. . 6/25/38 . 2/tS/38 3/ 5/38 7/24/37 . 9/11/37 .10/ 2/37 .10/ 2/37 .11/27/37 .12/11/37 . 2/19/38 . 2/19/38 . 3/26/38 . 4/ 2/38 . 4/16/38 . 4/30/38 . 6/ 4/38 . 6/25/38 1938-39 . 9/24/38 .11/12/38 .11/12/38 .11/26/38 .12/10/31 .Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 2/25/39 8/20/38 . 4/ 1/39 ,12/ 3/38 Not Rev. .11/19/38 8/20/38 9/24/38 2/11/39 9/24/38 9/24/38 10/15/38 12/ 3/38 12/10/38 Not Rev. 2/25/39 3/ 4/39 . 4/ 1/39 GOING PLACES (13) No. S3 Good 9 . No. 54 Good . . 10 NO. 55 Excellent 10 . No. 56 Fairly Good 10 No. 57 Very Good 9 No. 58 9 No. 59 Fair 10 . No. 60 Interesting 9 . No. 61 Interesting 10 MENTONE MUSICALS (13) Bank Notes Lively 19 Beauty Shoppe Just Filler 20 . Cafe Boheme Passable 17 Music and Models Entertaining 18 . Nautical Knights 19 . Patio Serenade Diverting 18 Rhythm Cafe Good Diversion 201/2. Side Show Fakir Fairly Good .. 20 Wild and Bully Diverting 19 STRANGER THAN FICTION (13) No. 53 Interesting 9 . N*. 54 Fair S . No. 55 Okay 91/2. No. 56 Very Good 9 . No. 57 Interesting 9 . No. 58 9 No. 59 Interesting 9 ! No. 60 Very Good 9 . No. 61 Just Fair 9 WALTER LANTZ CARTUNES (26) Baby Kittens Cute 8 ..11/26/38 Cat and Bell Okay 7 .. 9/24/38 Crack Pot Cruise 7 ..Not Rev. Disobedient Mouse Good 8 ..11/26/38 I'm Just a Jitterbug 7 ..Not Rev. Little Blue Blackbird ...Average 7 ..12/17/38 Little Tough Mice Good 7 4/ 8/39 Magic Beans Good 7 ..3/ 4/39 One Armed Bandit Enjoyable 7 ..4/1/39 Rabbit Hunt Amusing 7 ..11/19/38 Sailor Mouse Okay 7 ..11/12/38 Soup to Muts 7 ..Not Rev. VITAPHONE-WARNER 1937-38 BROADWAY BREVITIES (30) Calling All Kids Fast and Funny Candid Kid Entertaining Doctor Cupid Passable Forget Me Knots Fair Got a Match Poor Here's Your Hat Very Good Hold That Ball Poor Little Me Fair Littlest Diplomat Fair (Tech.) .. . Man Without a Country. Excellent (Tecli.) My Pop Funny One on the House Entertaining 20 Out Where the Stars Begin Swell (Tech.) ... Prisoners of Swing Good Fun Rainbow's End Entertaining Rise and Sing Entertaining .. . Romance of Louisiana ..Excellent (Tech.) Romance Road (Tech.) (Continued on next page) 18 ..11/20/37 10 .. 2/19/38 20 .. 9/11/3; 20 . . 5/14/3* 20 .. 4/ 2/3C 21 . . 12/ 4/3' 21 . . 4/30/38 21 . . 3/ 5/38 19 .. 9/11/37 21 . . 10/16/37 22 . . 7/ 9/38 20 . . 1/ 8/38 19 . . 4/23/38 21 ..Not Rev. 21 . 6/ 4/38 2t . . 6/25/38 28 . 6/11/38 21 . . 1 1/13/37 19 ..Not Rev.