Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000133
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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WHAT THE TRADE PRESS SAYS ABOUT ZANE GREY'S HERITAGE of the DESERT "The appeal of the great outdoors, plus romance anil action, are the essentials of HERITAGE OP THE DESERT. This version is pietorially beautiful. A fast movins' s<Teenplay and tactful direction contribute much to the entertainment." Motion Picture Daily "Superior outdoor picture, praiseworthy in every department. Should score decisively at the box ofRce." New York Film Daily welded. Well turned performances make the plot and its amplifications believable, mn^lerstandinj^v and entertaining." Motion Picture Herald "Here is a picture whose production manifestly, from the outset, was aimed at a new api)roach in the western theme, the injection of a <iuality of depth and significance. So thoroughly was this achieved that it emerges as an outdoor drama of the top rank." Repo7-ter HERITAGE OF THE IJESER T will more than satisfy." Variety "Producer Sherman :ind P.-ir.-imount can well be proud of this well-made and highly entert.-iining Zane (irey story. It is beautifully photographed and most c.npably directed. In the matter of direction Selander has really captured the spirit of Author Zane Grey's novel." Motion Picture Review "HERITAGE OF THE DESERT is not an ordinary western picture. Appealing love story, plenty of dramatic instance. Sometimes the film has a spiritual quality but comedy has not been neglected. Action, suspense and surprise have been included in abundance, and all elements have been intelligently RMAN "Combining believable drama with an abundance of thrilling action, the whole mounted against natural beauty of Arizona wastelands. "Drama, action, thrills and wellwritten screenplay, plus expert trouping', direction and production, make this picture one of the finest in Producer Harry Sherman's long list of successes." Shoionien's Trade Revietu SPEAKING OF CASTS DONALD WOODS, EVELYN VENABLE, RUSSELL 'LUCKY" HAYDEN, SIDNEY TOLER, ROBERT BARRAT, C. HENRY CORDON, WILLARD ROBERTSON, PAUL CUILFOYLE, PAUL FIX FTHE NAME ParaiTiount implies!