Showmen's Trade Review (Apr-Jun 1939)

Page 12 SHOWMEN'STRADEREVIEW PROGRAM EXCHANGE Floyd's Institutidnal Message Could Well Be Used By Other Members We had hoped — oh well, what does it matter what we had hoped? We wanted this morning to be bright and clear. We wanted the sunshine to cast its beam through our office window. We wanted to hear birds singing. We wanted to feel balmy breezes on our brow as we wrote this week's discussion of the Program Exchange. But, alas! It was not to be. Dark' clouds hang overhead. Rain falls from the sky above to the streets below. Our inspiration has failed to take shape. But here we are, in spite of the weather, ready to talk about programs and things closely allied with programs. First thing we'd like to say is that we hope you are exchanging, and that if you're giving, but are not receiving, we'd like to know about it. If we're not mistaken, in this department a few weeks ago we mentioned a by-line article under Floyd Faubion's name, which appeared in a Teague, Texas, newspaper. You could probably adapt the article to your own use. Here it is: "Just a few steps from home, a different world, a place to 'get away from yourself,' where you can lose yourself to your emotions. "You have a schedule of work, why not a schedule of play? Do not permit life to cheat you out of the hours that thrill! They are the silver lining of either dish-wasliing or business worries. All of us, rich or poor, smooth hands or rough, have a right to a certain amount of healthful excitement, entertainment, adventure. "The Star Theatre, then, is the place where happiness can be found. Its friendly atmosphere, its comfortable seats and its policy of presenting only the best in motion pictures will make your visit an enjoyable and entertaining one. "Surely you will want to take advantage of an opportunity that will make you forget the treadmill of everyday life and leave you with a memory for days to come. Then don't miss the bargain nights at the Star . . . Nowhere can you get so much genuine happiness for so little than at the Star Theatre." A minor change here and there, according to your theatre's policy, and you have a swell institutional plug to use in vour program or in the newspaper. Thanks, Floyd. From the advertising department of Loew's theatres here in New York we are in receipt of a small newspaper known as Your Application Blank — Clip and Mail Now! STR Program Exchange, SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York, N. Y. Dear "Chick": — I hereby apply for membership in the STR Program Exchange. I understand that entry •f my name on this coupon signifies a willingness to exchange theatre programs with other theatres, but involves no other obligations. Name Theatre City State Swell Editorial Page We've forsaken the front f'age this time to give you a peek at the editorial page of Loeiv's (N. Y.) paper published solely for students. An analysis of the paper is contained in the accompanying article. the Students' Screen Forecast. Here, indeed, is a publication of a different type and directed not to patrons generally, but to students. There's a lot of material on coming attractions, a picture-of-the-month selection, a biography of Mickey Rooney, a cartoon feature which you'll always find in MGM press books, a recommended list of books to be read in conjunction with "Union Pacific," and many other interesting stories and features. Student.';' .S'creen Forecast is issued monthly. Wouldn't the showman be enterprising who, in addition to his regular house organ, issued a publication solely for the interest of students? Remember, they're the adults of tomorrow, and winning their goodwill and patronage now will assure you of it for years to come. Loew's has the right idea, we believe. Up in Tilbury, Ontario, Canada. Harland Rankin staged a contest on "Blondie," which he announced via handbills. It was open to boys and girls under 16 years of age, who were to submit drawings, either in pencil or colors, of Blondie. We didn't hear the results before this was written, but we're willing to bet that tliere were plenty of contestants. Well, we think we've said enough for this week. And believe it or not, just as we near our final words, the rain stops and the sun begins to peep from behind the clouds. That's the weather for you. And here's the end for you until next week. P.S. Just received a message from Maurice Osterman, who publishes Movie Guide for 12 Shea Theatres, in which he says that he has forwarded his paper to every member of the Program Exchange. Now members, won't you reciprocate? Send yours to Osterman. By the way, his name was misspelled in the list of new members in the issue of April 15. We left the "t" out, but now we're going out for it (the tea, we mean). Will have more to say about Osterman and his Movie Guide next week. April 29, 1939 WILLIAM A. CLARK has taken up his duties as manager of all RKO Theatres in Davton, Ohio, following the resignation of MILLARD M. BLAETTNER. GOODWIN SABLE, who has been managing the State, was shifted to the Colonial, while WILLIAM WEAGLEY, assistant at the Colonial, was promoted to the managership of the State. ROBERT TUCKER, chief of service at the Colonial, becomes chief of service there. PHILIP WALLIS has been assigned to manage the Rex Theatre, Bakersville, Calif., by Fox West Coast who recently took over the house. MARTIN SEED has been appointed manager of the new State Theatre, Erie, Penna. The house was formerly called the Palace. SEED is the son of HARRY SEED, manager of the Warner Branch in Pittsburgh. LOU BOLLANDER, who formerly managed the Colonial Theatre, Lancaster, Penna., has been shifted to the Tioga in Philadelphia. The Comerford Circuit announces a number of changes in management. PAUL TIGHE has been transferred from the Roman Theatre in Pittston to the Penn in Wilkes-Barre, Penna. MARK LEVAN has replaced him at the Roman, having shifted from the Parsons. TOM CAREY has been assigned to the Orpheum. GEORGE HORLACHER has gone from Kingston, Penna., to the Parsons, his place being taken bv FRED LEE. JOE KEARNS has been appointed to the Comerford in Scranton and JOE COMERFORD has been transferred from Mauch Chunk to the Feeley in Hazleton. Springfield, III., Premiere For ''Young Mr. Lincoln'' Springfield, 111., Abraham Lincoln's home city, has been chosen by 20th Century-Fox as the scene of the world premiere of its picture, "Young Mr. Lincoln". With Marian Anderson, famous Negro contralto, singing a group of songs as one of the features of the event, "Young Mr. Lincoln" will be screened the night of Memorial Day at the Fox-Lincoln Theatre, Springfield, before an invited audience of state governors, university presidents, historians and other distinguished guests. It is in Springfield that the greater part of the story of "Young Mr. Lincoln" takes place. The film deals with the Great Emancipator's early career as a lawyer and legislator in Illinois, and culminates with his marriage to Mary Todd while he was practicing law in the Illinois city. Governmental notables invited to the premiere include the Governors of Illinois, Indiana, Iowa, Kentucky, Missouri, Wisconsin, Ohio, Michigan and Kansas; the V. S. Senators from Illinois; and members of the Illinois legislature, courts and bar. Leading biographers of Lincoln, presidents and history department heads of leading universities in the East and Middle West also will be invited, together with motion picture critics of newspapers in principal cities of the same area. Special cars will be added to regular trains from New York and other key points to carry the premiere guests to Springfield. They will reach Springfield IVIay 29th, and leave the morning after Memorial Day.