Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000222
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Page 50 SHOW 1\1 EN'S TRADE REVIEW May 6, 1939 San Francisco and Oakland Campaigns On ''Love Affair'' Compete With Fair K. C.'s Biggest Premiere The zvorld Premiere of Paramount' s "Pin From Missouri" at the NeivDian Theatre recently was the biggest Kansas City, Mo., residents had seen in years. Tieups tvere arranged with virtually every store in the downtotvn area. Shoivn at the top is a zi.nndoiv display on fashions, zvhile at the bottom is the Nezvman on the night of the premiere. Yoii can get a good idea of the tremendous crozvds at the opening from this picture. Witli the San Francisco Fair in full blast and merchants there and in Oakland devoting their windows and attention in general to its promotion, theatre managers must turn in part to other avenues for exploitation. Manager George Bole and Publicity Manager Ben Westland of the Golden Gate and Manager Frank Burhans and Publicitj' Manager Paul Spiers of the Paramount, Oakland, have shown their resourcefulness through comprehensive promotion on "Love Affair" campaigns that are above normal for their ingenuitjr and scope. A "Love Affair" essay contest through a tie-in with the Daily Nezos, a Call-Bulletin telephone interview with Leo McCarey in Hollywood, a full page in the Sunday Chronicle based on famous San Francisco love affairs, a Nezvs' Want Ad contest, music and furniture store hook-ups featured the Golden Gate set-up. "Your Love Affair" was the subject for daily interviews over Station KFRC. Huge art heads of Irene Dunne and Charles Beyer with cutout letters were on display in the outer lobby 24-sheet frames two months before the opening date. Pellicano and Podesto, florists, co-operated in a "Love Affair Gardenia Matinee," with five hundred gardenias given to the early women patrons. Highlighting the campaign by Manager Frank Burhans of the Paramount was a Tribune Old Timers Night, centered around a search for the Oakland couples longest married, a Post-Enquirer "Love Affair Kiss Print" contest, Tribune Want Ad contest, a Western Union tie-in with theme of "Keep your love affair alive by Western Union," gardenia matinee, store tieups and elaborate lobby art. The Jackson Furniture Company staged a search for j'oung couples having a APRIL, 1939 INDEX A listing of the highlights of the past month's issues of STR, indexed and cross-indexed for ready reference. Advertising Clinic Apr. 22, p. 18 Booth Maintenance Apr. 29, p. 35 Bulletin Board.. Apr. 1, p. 40; .\pr. 29, p. 26 Cabrillo Theatre, San Diego, Calif ... . . Apr. 1, p. 46 Colony Theatre, Union Citv, N. J Apr. 29, p. 24-25 Cutting Electric Bills Apr. 29, p. 28 Equipment Literature Bureau Apr. 1, p. 52; Apr. 29, p. 36 Equipment Economy Apr. 29, p. 23 Exploitation Campaigns — by Pictures Confessions of a Nazi Spy.. Apr. 22, p. 20 Flying Irishman Apr. 1, p. 31 Gangster's Boy Apr. 1, p. 31 Gunga Din Apr. 1, p. 28 Huckleberry Finn Apr. 1, p. 29 Lord Jeff .' Apr. 29, p. 13 Love Affair Apr. 8, p. 22 Never Say Die \pr. 1, p. 28 Oklahoma Kid Apr. 22, p. 18 Stagecoach Apr. 1, p. 28 Story of Vernon and Irene Castle Apr. 29, p. 13 Sweethearts Apr. 8, p. 12 They Made Her a Spy ....Apr. 29, p. 13 Three Smart Girls Grow Up Apr. 29, p. 16 Young Mr. Lincoln Apr. 29, p. 12 Exploitation Campaigns — by Stunts Bookmarks Apr. 15, p. 25 Fashion Show Apr. 29, p. 16 Fishing Display Apr. 15, p. 25 . Gun Charms Apr. 1, p. 22 Kiddie Revues Apr. 1, p. 28 Live Turtles Apr. 8, p. 22 Parachute Ballyhoo Apr 29, p. 16 Gem Theatre, Brooklyn Apr. 1, P. 39 Kiva Theatre, Las Vegas Apr. 29, p. 31 March 1939 Index Apr. 1, p. 29 Memorial Day Apr. 29, p. 13 Mother's Day Apr. 22, p. 21 Planned Projection Apr. 29, p. 30 Queen Theatre, DeQueen, Ark Apr. 1, p. 47 Safety Apr. 1, p. 42 Servicing Sound Apr. 1, p. 50 Short Subjects — Exploitation Bow String Apr. 22, p. 26 Fashion Forecasts Apr. 15, p. 32 Lincoln in the White House Apr. 15, p. 32 Magician's Daughter Apr. 15, p. 33 New Roadways A.pr. 29, p. 38 Opening Day Apr. 15, p. 33 Practical Pig Apr. 22, p. 26 Showmanalyses Broadwa)' Serenade ....Apr. 1, p. 26-27 Dark Victory Apr. 22, p. 24-25 Hardys Ride High Apr. 22, p. 22-23 Man of Conquest Apr. 29, p. 14-15 Prison Without Bars ...Apr. 8, p. 20-21 Story of Alexander Graham Bell Apr. 15, p. 26-27 Streets of New York ...Apr. 15, p. 28-29 Spotlights Apr. 1, p. 45 STR Program Exchange .... Apr. 1, p. 22; Apr. 8, p. 14; Apr. 15, p. 30; Apr. 22, p. 20; Apr. 29, p. 12. Structural Glass Apr. 1, p. 48-49 Summer Lighting Apr. 29, p. 29 Summer Uniforms Apr. 1, p. 51 Television Installation Apr. 29, p. 23 Theatre Cleaning Apr. 1, p. 40 Weekly Product Check-Lip Apr. 15, p. 23; Apr. 29, p. 7. "love affair that will lead to marriage." Crowds were photographed and couples picked out and circled in white. These were blown up for window display and couples identifying themselves as engaged to be married were presented with a hope chest. A unique wedding bell stunt consisted of the use of three bells on the marquee hooked up to a loud speaker and rung at the start of each performance. CLASSIFIED ADVERTISING Ten cents per word. No charge for name and addrcu. Five insertions foi the price of three. Money order or check with copy. Classi^ed ads will appear as goon as received unless otherwise instructed. Address, ClassiSsd Dept., SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York City. BOOKS SYSTEMATIZING THEATRE OPERATION, a condensed, easy-to-read book containing every important phase of theatre operation. Written by "Chick" Lewis. Sent postpaid upon receipt of $1.00 in cash, check or money order. Address, Showmen's Trade Review, 1501 Broadway, New York City. BUSINESS STIMULANTS THEATRE OWNERS. Don't be a sucker and pay royalties on any theatre game — Play Double Bingo — and buy the cards as you want them — You will increase your business 25% to 50% — They cost you ,'iil.25 a thousand — It's like Keno, Screeno, Tango, The big difference is a double card. World Wide Theatrical Agency, 148 Leavcnwortli St., San Francisco, Calif. SEAT REPAIR MATERIAL ~ ARTIFICIAL LEATHER MOLESKIN 81c per yard; Sateen 60c yd. Six seats from two Awards. Samples on request. Commercialeather, 116 Merimac St., Boston. SOUND-PROJECTION SERVICING $3 BRINGS YOU INSTRUCTIONS on servicing your sound and projection equipment for entire year! This service includes "How to Service" your complete sound equipment, amplifier, soundheads, speakers, etc.; "How to service and repair your projectors, intermittent movements. Arc Lamps," etc.; and additional service pages during the year; free consulting service; also loose-leaf binder for service sheets; film for setting lenses; book on tubes. Written and illustrated in simple, easy to understand words. — You need this service even if you have service, — more so if you don't have service. — Send me complete details, tubes, make, etc; projectors, lamps, make. WESLEY TROUT, Consulting Engineer, Box 575, ENID, OKLAHOMA. USED EQUIPMENT NO MATTER what you have to sell a classified ad in STR will reach a wide volume of potential buyers at a cost too small to be considered an expense. STR classified ads are read because many who have used this medium expressed their satisfaction of the results they secured. Let us do the same for you. The cost is only 10c per word, five insertions for the price of three. Address, Classified Dept., Showmen's Trade Review, New York City.