Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000241
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

new show UT every attraction you put on your screen IS a new sliow for you. • YOU'VE GOT TO GO AFTER THE CUSTOMER A]\D RRIIVG HIM m WITH SMART SHOWSELLII\G ... AT THAT TIME WHEN HE'S RIPE FOR SELLING. The surest anJ most effective way to Jo ttis is witk visual advertising at tLe point of sale . . . wliile Ke's in your place of business. Tliat brings us ri^lit up to tlie National Screen Trailer — • THE ONLY KNOWN METHOD OF SHOW ADVERTISING WHICH GETS ALL THE CUSTOMERS EVERY TIME. • THE ONLY KNOWN METHOD THAT MAKES THEM HEAR AS WELL AS SEE WHAT YOU'RE TRYING TO SELL. ® THE ONLY KNOWN METHOD THAT SELLS DY SAMPLES. ft And tlie cost is figured in fractions of a cent per person readied, making tlie National Screen Trailer tlie cheapest seat-selling means at your command. nflTionHLCTtJ^:^;^ service V ^ PRIZE BHBH OF THt inOUSTHy