Showmen's Trade Review (Apr-Jun 1939)

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Page 32 SHOWMEN'S TRADE REVIEW May 27, 1939 EQUIPMENT LITERATURE BUREAU HIGH SPEED FANS: These fans aie becoming increasingly popular everywhere and should prove valuable during the summer months for those theatres requiring this type of fan. You've probably seen them in restaurants, etc., where they kick up a swell breeze. Perhaps you have a lobby or a spot in the back of your auditorium where one of these fans will keep the hot, dead air in motion and add to the coolness and conifort of your theatre in hot weather. Now is the time to think about fans so let us send you this "Propellair" folder made up by the company of the same name. ELECTRIC BULBS: Here is one subject that all theatremen should be familiar with. Westinghouse Lamp Co., made a booklet up to meet all questions as to wattage, type and cost. A careful perusal might give you some ideas on how to brighten up some spots while cutting down wattage in others. If you haven't a copy, send to us for this one. SIGN FLASHERS: The latest folder-catalogue from Betts & Betts is now ready for distribution to those who want to know more about the use of flashers or flashing equipment for marquees, signs, animated displays, etc. It covers the subject thoroughly and intelligently and judging from requests for the original folder announced last December, we know you will want a copy of this one. GLASS LETTERS: Falk Glass Products have issued a folder describing the various types of attractive glass letters available for theatres. Full details are set forth including prices and sizes. VACUUM CLEANERS: The Hoover Co.. has furnished us with a valuable folder on the various types and sizes in carpet cleaners and their incidental uses for drapes, etc. Smart theatremen know their carpets and drapes will last many years longer, even under the cruel punishment of good business, if thev use an etTicient cleaner. CHANGE MACHINES: Published by the Brandt A'Utomatic Cashier Co., this combination of two interesting booklets describes the various types of machines and other coin receptacles. Where making quick and accurate change is essential, these booklets will tell you all you need know about doing it the right way. SAFETY LADDERS: We have a mighty interesting little folder about these practical utility ladders compiled by the Dayton Safety Ladder Co. If you are still using the old style ladders which create a hazard every time you change vour marquee, we suggest that you write us for this folder. WATER COOLERS: Most up-to-date theatres provide their patrons with cooled water as part of their service. We have a neat folder that tells you more about electric coolers for your drinking water. Would you care to look it over? MODERN FURNITURE: Theatres everywhere are dressing up foyers and lounge rooms with the new modern, steel furniture. First, because of its sturdmess and second, because of its attractiveness. If you, too. are interested, let STR's literature bureau send you the fine book just issued bv Doehler Metal Furniture Co. You will thank us for the suggestion. PROJECTOR REPAIRS: This is an item of expense that not only runs into large sums but is important to the uninterrupted operation of your theatre. In this booklet you will learn some of the things you should know about mechanism repairs and overhauling. It was prepared by the International Projector Corp. and furnished to us by them m cooperation with the National Theatre Supply Co. Make it a MUST on your next request form. SHOWMEN'S TRADE REVIEW maintains a complete library of literature pertaining to equipment and the maintenance thereof. Theatremen are urged to keep themselves well informed on the latest trends in equipment through this bureau which operates as one of the services of this publication. There is no obligation involved in your request for as many of these booklets as you desire. Items of equipment not listed may likewise be requested just the same and we will endeavor to secure whatever you ask for. Readers who desire special information on any subject may address their requests to the Bureau where they will receive prompt attention. PROJECTION LAMPS: Strong Electric Co. has gone to great trouble and expense in preparing a specially designed booklet on Projection lamps that ought to be a MUST for every theatreman who is not thoroughly familiar with this tremendously important part of his equipment. After visitiiig some thirty odd theatres practically every month, STR's technical chief has come to the conclusion that poor projection is keeping: more people away from certain theatres than poor pictures. PROJECTOR MECHANISMS: International Projector Corp.. manufacturers of Simplex Projectors, has furnished us with a far reaching broadside dealing with mechanims. If you are one of those who listened to STR's plea for self-education on the inside and outside of projection, you should have a copy of the folder now. FLOOR PAINT: A good coating of floor paint for the exposed concrete or wooden portions of your auditorium or for other rooms where such treatment might be necessary will do wonders for the general appearance of the theatre. Floors so treated are easier to clean too. Devoe & Raynolds Co. has made up a small but concise booklet telling you about it and also showing practical samples. HEARING AIDS: Thousands of theatres have added this equipment and are finding it a definite boost for business besides making their theatres stand out from those who do not place proper importance on the use and necessity for hearing aids. Dictograph Products Co., manufacturers of .\cousticon Hearing Aids has supplied us with a limited number of books consisting of one telling about the equipment and the other on how to properly exploit this service in your community. By all means ask us for a set of these books. AIR PURIFIERS: While hardly suited for auditorium use, the Hnm-O-Zone air purifier may prove an excellent investment in your lounge and rest rooms. It will dispel bad odors and leave a clean, pleasant smelling atmosphere in any and all such spaces as come within the range of its various sizes. The booklet, and the purifier, are products of Automatic Electrical Devices Co., and your request should be sent to S'TR. Ask us for a copy. It may solve a dead-air situation for you. TICKET REGISTERS: A theatre without a ticket register is as old fashioned as your great grandmother, (if she was old fashioned). At any rate, you will be faced with the problem of buying one or replacing some antique now groaning under the weight of old age, so we suggest you let tis send you a copy of the booklet made up by General Register Co. It tells all about the latest inventions in ticket machines. REQUEST FOR LITERATURE Equipmeni Literature Bureau 5/27/39 Showmen's Trade Review, 1501 Broadway, New York City I am interested in the equipment data mentioned in the Literature Bureau column. Send me booklets on the following subjects, immediately: Signed . Theatre Address City . State THEATRE SEATING: American Seating Company has a new booklet interestingly titled "Theatre Seating, 1939 B.C. — 1939 A.D." which every theatreman should have. Already the demand is increasing. While it is on your mind drop us a line and we will send one to you by return mail. Use the request form on this page. RECTIFIERS: Here is one of a wide assortment of literature on this one item. This one comes from the Brenkert Light Projection Co., and explains in complete detail all you should know about Brenkert rectifiers. LOBBY MATS: No up-to-date theatre should overlook the necessity of rubber mats for its lobbies, foyers, etc., and the folder prepared by O. W. Jackson & Co., will not only tell you all about them but also how you can brighten up your entire lobby and foyer while making a practical installation. The mats last long enough to charge them of? over a long period of years. DECORATIVE LIGHTING: The current interest in beautifying theatres through the intelligent use of the Lumiline Lamps in fixtures has prompted General Electric to make up a folder describing their application. The portion devoted to theatre use ought to prove interesting to theatremen who want to make a big impression around their houses without necessarily going into too great an expenditure. DECORATING: You would probably be surprised to learn how reasonable it is to dress up your theatre through the medium of a few drapes, etc. To help you make up your mind Novelty Scenic Studios has a folder which we will gladly send to you. It has some pertinent facts of interest to all theatrement. CARPETS: Mohawk Carpet Mills has furnished us with a limited sup|)ly of books telling everything the theatreman ought to know about this important part of his theatre's equipment. Written in a semitechnical manner, it is readable and easily understood. After reading it there will be mighty little you will not know about theatre carpets. This one should be a MUST on the request form for equipment literature. Allow us to send one to you. MARQUEE SIGNS: Modernization of theatre fronts will surely take in improvements in your changeable letter sections. For this reason the new book issued by the Wagner Sigh Service should be essential to you regardless of whether you intend making improvement now or in the future. The wide range of marquees and new trends in changeable letters are freely discussed in this valuable book. We suggest that you include it in your request, while the subject is fresh in your mind. CU'TAWLS: If you are the type of theatremah who likes to create and make your own displays and cutouts, the booklet on this subject prepared bv the International Register Corp.. ought to be in your hands. It will tell you much of what you want to know about the equipment and its cost. POSTER COLORS: So many theatres go in for some show-card work and displays that to accommodate the increasing volume of requests for information on the proper paints, colors, etc., we secured the cooperation of the Devoe »ft Raynolds Co., to furnish us with a booklet pertaining to this item together with color plates showing the various colors available for this particular purpose. We suggest that you secure a copy while the supply lasts. GENERATORS: The Hertner Electric Co.. has made up a series of small colored folders dealing with its motor generators. Each one describes some outstanding feature of these well known generators and will prove interesting to all theatremen who seek some data on this phase of their projection booth equipment. RUBBER NOSING: Here is the latest innovation in stair covering that will save your carpets and reduce repairs and replacements on the stair nosings where most of your troubles start. It is a novel arrangement whereby a rublter nosing is installed right along with the carpet installation with the rubber getting the brunt of the abuse. The booklet was prepared by the Greater New York Carpet House and is available through STR's Bureau. Ask for it when you send in your request form on this page. SOUND SERVICE. Here is the booklet youVe been waiting for. It was prepared by Altec Service Corp., and not only tells you all about the subject but gives a series of intelligent questions together with the intelligent answers. No real theatremeh should be without a copy of it. Just ask us for it and you'll get one by return mail. DO THIS' NOW. LIGHTING FIXTURES: For those who are going modern, this swell folder from the Voigt Company will come in handy not only for ideas but for costs too. One of these modern fixtures will do wonders in brightening up a lounge room, lobby or wall bracket spot. Why not investigate?