Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000326
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Page 42 SHOWMEN'S TRADE REVIEW May 27, 1939 J' 4 S COLUMBIA 1938-39 EDUCATIONAL 1938-39 PARAMOUNT (continued) Cemment Running Time ALL STAR COIMEDIES (18) Boom Goes the Groom i7'/2 Ohump TaJ&es a Bump IS'/z. Home On the Rage Pretty Good 17 Many Sappy Returns ... Funny 18 Mutiny On the Body l7'/2. Nag In the Bag Funny 17 Nishtshirt Bandit Funny 17 Not Guilty Eneugh Funny 17 Now It Can Be Sold Funny 17 Pi» a la Maid 18 Sao Takes a Wrap Funny IS'/j. Star Is Shorn I7V2. Swing You Swingers ...Very Funny IS'/i. Sue My Lawyer Fairly Good 17 COLOR RHAPSODIES (16) (Tech.) Animal Cracker Circus . . Good 7 Gorilla Hunt 8 . Happy Tots Fair 7 Hollywood Graduation ..Clever 7 . Houto That Jack Built. . Very Amusing 7 Kangaroo Kid 71/2. Little Moth's Big Flame. Clever 8 Lucky Pigs 7 Midnight Frolics 7 Peaceful Neighbors Well Done S'/i. COLUMBIA TOURS (6) Bermuda — Islands of Paradise Colorful lO'/j. Big Town Commuters 9 Province of Quebec Good . II COMMUNITY SINGS (12) College Songs Lively 10 . Friendship Songs Satisfactory 10 Moonlight Melodies lO'/z Parade of Hits 91/2. Season's Idea II Songs of the West 10 South Sea Songs Good 10 Strauss Waltzes Different 10 Bweetheart Melodies IOV2 GREAT MOMENTS OF HISTORY (6) KRAZY KAT (8) Golf Chumps 7 Gym Jams . . Good S'/i. Hot Dogs On Ice S Krazy's Bear Tale Fair 7'/2. Krazy's Shoe Shop 7 Lone Mountle 7 MUSIC HALL VANITIES (6) Bood Old American Home 101/2 Montmartre Madness . . Entertaining ID Night In a Music Hall . . Entertaining lO'A. Night at the Troc lO'/z. Yankee Doodle Home ...Good 10 PICTUREGRAPHS (6) No. I SCRAPPY (8) 6'/2 6 . SCREEN SNAPSHOTS (13) Ha. I (Series IB) 2 No. 3 No. No. No. No. No. No. 10 10 10 4 Enjoyable 10 5 9 6 Excellent IO1/2 7 10 . 8 Good 91/2 9 Interesting 10 . SPORT THRILLS (13) DWIng Rhythm Excellent 10 Football Giants Interesting 10 King Vulture Outstanding II Navy Champions Fair g'/2. Odd Sports 101/2 Ski Rhythm Excellent . . : 10 STOOGE COMEDIES (8) A Ducking They Did GoGood Slapstick I61/2. Flat Foot Stooges Good Slapstick l5'/2. Mutts to You Okay Slapstick .... 18 Three Little Sew and Sews 16 Violent Is the Word For Curly Fair Slapstick 18 We Want Our Mummy 17 Yes. We Have No Bonanzas 16 WASHINGTON PARADE (6) Inside the Capitol Good 11 Inside the White House. Fair II Washington Very Good 10 1939-40 ALL STAR COMEDIES (18) CINESCOPES (B) COLOR RHAPSODIES (16) Tech. COMMUNITY SINGS (10) FABLES CARTOONS (6) FOOLS WHO MADE HISTORY (6) MOMENTS OF COMEDY (6) PALS AND PETS (6) PHANTASIES CARTOONS (10) SCREEN SNAPSHOTS (12) STOOGE COMEDIES (8) WASHINGTON PARADE (6) WORLD OF SPORTS (12) Reviewed Issue Of Not Rev. Not Rev. ,12/17/38 , 8/27/38 Not Rev. ,12/17/38 ,12/24/38 , 10/29/38 4/ 8/39 Not Rev. , 3/18/39 Not Rev. 4/22/39 ,10/ 1/38 .10/ 1/38 . Not Rev. . 4/22/39 . 9/10/38 , 5/13/39 .Not Rev. . 12/17/38 Not Rev. .Not Rev. . 2/11/39 . 9/11/37 .Not Rev. . 12/17/38 . 10/ 1/38 . 2/ 4/39 Not Rev. Not Rev. Net Rev. , Not Rev. . 10/29/38 . 4/29/39 .Not Rev. Not Rev. . 9/10/38 Not Rev. 3/18/39 . Not Rev. Not Rev. Comment Running Reviewed Time Issue or Early Bird Good Happy Birthday For the Kiddies Sorappy's Added Attrao-. tlon 6I/2. Scrappy's Side Show 7 Worm's Eye View Just Filler 7 Not Rev. . 5/27/39 . 2/ 4/39 . Not Rev. , . Coining Not Rev. . 10/ 1/38 . 2/ 4/39 Not Rev. Not Rev. 5/13/39 Not Rev. .Not Rev. .Not Rev. . 2/ 4/39 .Not Rev. . 3/18/39 Not Rev. . 4/29/39 . 5/13/39 5/13/39 . 10/ 1/38 . 1/ 7/39 . 4/29/39 .Not Rev. . 12/17/38 . 4/22/39 . 2/ 4/39 . 12/17/38 .Not Rev. . 9/10/38 .Not Rev. Not Rev. . Coming . 2/11/39 .12/17/38 17 . 2/25/39 21 . 5/27/39 21 . 1/ 7/39 20 . 1/28/39 21 . 4/22/39 CAVALCADE OF STUFF (2) No. I Swell Stuff 10 .. 9/10/38 No. 2 Excellent 10 . . 9/10/38 MCM 1938-39 CARTOONS (15) Art Gallery Excellent 8 .. 5/27/39 Jitterbug Follies Fair 9 .. 3/25/39 Little Goldfish (Tech.) .. Amusing 8 .. 4/22/39 Mania's New Hat Poor 7 .. 3/18/39 Seal Skinners Poor 7 .. 4/15/39 Wanted No Master 8 ..Not Rev. CRIME DOESN'T PAY (6) Money to Loan Excellent 20 ..4/1/39 While America Sleeps ..Timely 21 .. 4/22/39 Wrong Way Out Excellent 17 .. 1/ 7/39 MINIATURES (10) City of Little Men Splendid II .. 9/ 3/38 Great Heart Impressive II .. 1/28/39 Ice Antics Entertaining 10 .. 2/25/39 Love On Tap II ..Not Rev. Miracle of Salt Lake ...Satisfactory 10 ..12/10/38 Streamlined Swing Entertaining 9 ..10/15/38 They Live Again Excellent 10 ..11/12/38 MUSICALS (B) Dream of Love Imnressive .. Happily Buried Fair Men of Steel Okay Once Over Lightly .... Darn CleverSomewhat Secret Entertaining 21 OUR GANG (12) Aladdin's Lantern Funny II .10/15/38 Alfalfa's Aunt .. HumoroLs II .. 1/28/39 Clown Princes Funny 10 .. 5/ 6/39 Duel Per-sonalities Amusing 10 .. 3/25/39 Football Romeo Good Gang 10 .12/17/38 Men in Fright Enjoyable II ..11/12/38 Practical Jokeiis Satisfactory 9 .. 1/ 7/39 Tiny Troubles Fair 10 .. 3/25/39 PASSING PARADE (10) New Roadways Very Good 10 .. 2/25/39 No. I Very Good 10 ..11/12/38 Story of Alfred Nobel ..Excellent II .. 2/25/39 Story of Di-. Jenner ...Excellent 10 .. 4/22/39 PETE SMITH SPECIALTIES (13) Double Diving Excellent 8 .. 1/28/39 Heroes At Leisure Exciting 8 .. 2/25/39 Hot On Ice Good 10 . . 1 1/12/38 Man's Greatest Friend . . Excellent 10 .12/17/38 Marino Circus (Tech.) , Excellent 9 .. 4/22/39 Penny's Picnic (Tech.) , Appetizing 10 .. 1/7/39 Weather Wizards Ver-y Good 9 .. 4/22/39 ROBERT BENCHLEY (8) An Hour For Lunch Good Satire 9 .. 3/25/39 Dark Magic Very Funny 9 .. 5/27/39 How to Sublet Amusing 8 .. 1/28/39 How to Watch Football. Funny 9 ..11/12/38 Mental Poise Fair 7 .. 1/ 7/39 Opening Day Subtle Stuff 9 ..12/10/38 TRAVELTALKS (12) (Tech.) Ancient Egypt Fascinating 8 .. 2/25/39 Cairo, City of Contr-ast. . Fascinating 9 ..10/15/38 Glimpses of Australia ..Good 9 ... Coming Imperial Delhi Average 8 .. 3/25/39 Jaipur, the Pink City. .. Good 8 ..12/10/38 Java Journeys 8 ..Not Rev. Madeira. Isle of Romance Enchanting 8 ..11/19/38 Rural Hungary 9 ..Not Rev. Singapore and Jahore ..Interesting 9 .. 1/28/39 Sydney — Pride of Australia Good 9 . . 1/ 7/39 1939-40 CARTOONS (18) (Tech.) CRIME DOESN'T PAY (6) METROSCOPIX (I) CAREY WILSON MINIATURES (9) OUR GANG (8) JOHN NESBITT PASSING PARADE (8) PETE SMITH SPECIALTIES (13) ROBERT BENCHLEY (4) FITZPATRICK TRAVELTALKS (12) (Tech.) PARAMOUNT 1938-39 BETTY BOOP CARTOONS (12) Buzzy Boop at the Con cert Poor 7 Musical Mountaineer ...Amusing 7 My Friend the Monkey Poor 7 On With the New Okay 7 Pudgy in Thrills and Chills Fair 7 Pudgy the Watchman ..Fair 7 Sally Swing Poor 7 Scai'ed Crows 7 So Does An Automobile. Good 7 COLOR CLASSICS (6) Tech. All's Fair at the Fair. . Good Always Kickiir' Fair 7 Playful Polar Bears . Cute Small Fry Okay 7 COLOR CRUISES (7) Costa Rica Fair Grratemala Excellent Land of Inoa Memoi'ies. Fair MexiOD Poor Repiiblia at Panama ...Interesting .... 10 10 10 10 . 9/24/38 . ■ Coming . 2/11/39 . 12/17/38 . 1/21/39 . 8/13/38 . 10/15/38 Not Rev. ■ 4/ l/,30 . 8/27/38 . 2/11/39 . 1 I /I2/3R . 4/29/39 I I/26/3R 8/27/38 1/21/39 9/24/38 4/ 8/39 Comment Running Time HEADLINERS (15) Busse Rhythm Standard Champagne Music of Lawrence Welk Snappy 10 Hal Kemp & Orch Okay 9 Lights! Action! Lucas!. . Excellent 10 Moments of Charm Splendid 10 Music Through tho Years Lacks Movement .. . II Orrin Tucker & Orch. ..Snappy 10 Paramount Presents Hoagy Carmichael . , . Tuneful 10 Song Is Born Unusual 10 Three Kings and a Queen Good Music 10 PARAGRAPHICS (13) Circus Co-Ed Very Good Fisherman's Pluck Swell Sport Short. Mildewed Melodramas ..Very Funny Oh Say. Can You Ski?. . Commercial Raising Canines Interesting Rube Goldberg's Travelgab Very Funny Tannhauser Classic That's Africa Unusual Unfinished Symphony ..Classic Reviewed Issue Of 10I/2..1 0/1 5/38 3/ 4/39 11/26/38 8/27/38 7/16/S8 2/11/39 1 1/12/38 5/27/39 , 12/17/38 4/ 1/39 10 10 1 1 10 10 8I/2 12 16 10 PICTORIALS (12) Part Tech. No. I Standard No. 2 Good No. 3 Slow No. 4 Fair No. 5 Fair No. 6 Intei'esting No. 7 Very Good No. 8 Interesting No. 9 Fair No. 10 Good 10 10 10 10 9 6 9 10 10 POPEYE (12) Bulldozing the Bull . . . . Very Good Coos Is Always Right. . Average Customers Wanted Almost a Reissue. Date to Skate Good Goonland Funny Leave Well Enough Alone Fair Mutiny Ain't Nice Swell Wotta Nitemare POPULAR SCIENCE (6) No. 1 Fair No. 2 Interesting No. 3 No. 4 Diversified No. 5 Good SPECIAL (I) (Tech.) Aladdin and His Wondei-ful Lamp Swell SPORTLIGHTS (13) Champion Airhoppers . . Excellent Diamond Dust Very Good Frolicking Frogs Good Good Skates Very Good Hold Your Breath Excellent Hunting Thrills Good Racing Pigeons Interesting Sporting Irish Swell Entertainment. Spoi-ting Test Excellent Super Athletes Swell Two Boys and a Dog. .. Different UNUSUAL OCCUPATIONS (6) No. I Interesting 10 No 2 Very Good II No. 3 All Right II No. 4 Good 10 No. 5 I nteresting II RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Beach Picnic A Scream 8 . Brave Little Tailor .... Great 9 . Donald's Cousin Gus, . . Excellent 7 . Donald's Golf Game 8 Donald's Lucky Day ...A Scream 8 Donald's Penguin Swell 8 Farmyard Symphony .. A Real Treat 8 . Ferdinand the Bull .... Excellent 8 Goofy and Wilbur Extremely Funny ... 8 Hockey Champ A Howl 8 Merbabies (SS) Good 8 . Mother Goose Goes Hollywood Outstanding 7'/2. Pointer Very Funny 8 Practical Pig Great 8'/2. Society Don Show 8 . Ugly Ducklino (SS) ...Wonderful 9 . EDGAR KENNEDY (6) Beaux and Errors Good 18 Clean Sweep 17 . Clock Wise Funny 16 Maid to Order 18 . HEADLINERS (4) Romancing Along 21 Sea Melody Very Good ... 10 . Swing Vacation 19 LEON ERROL (6) Crime Rave 18 Homo Boner 20 Major Difncrilties Excellent 19 Moving Vanities Laugh Getter 17 ., Stage Fright Very Funny . . 18 . MARCH OF TIME (13) Refugee — Today & Tomorrow Tops 17 . State of the Nation ... Lacks Usual Punch.. 18 Young America — Mexico's New Crisis. . Excellent 19 Mediterranean — Background for War Stirring ... 18 Japan — Master of the Orient Very Good 19 Bixie — U.S. A ...Fine 19 3/ 4/39 , 4/ 1/39 9/24/38 ,12/17/38 . 10/15/38 ,10/15/38 8/13/38 3/ 4/39 , 1 1/26/38 . 8/13/38 . 8/27/38 . 9/24/38 . 1 1/19/38 . 12/ 3/38 . 1/21/3-9 . 2/11/39 . 3/ 4/39 . 5/ 6/39 . . Coming 7 . . 8/27/38 7 . . 1/21/39 7 . . 2/18/39 7 . . 12/10/38 7 . .11/19/38 7 . . 4/29/S9 7 . . 9/24/38 10 . . Net Rev. 10 . . 9/24/3fl 11 ..11/19/38 10 . . Not Rev. 10 . . 4/ 1/39 II . . Coming 22 . . 4/29/39 10 . . 10/18/38 10 . . 5/27/39 le ..12/ 3/38 10 . . 4/29/39 10 .. 2/11/39 10 . . S/S7/M 10 . 9/24/88 10 . . 3/ 4/89 10 . 8/13/3* 10 .11/12/38 10 .12/17/38 8/13/38 10/15/88 , 12/17/38 1/21/99 , 4/29/M 5/27/39 . 9/ 3/38 5/20/S9 Not Rev. 10/22/38 5/20/59 I0/22/3S 10/29/58 1(1/22 /SR 5/20/39 3/25/39 I0/22/S8 5/20/38 10/22/38 . Not Roy. 10/22/38 .10/ 1/38 . Not Rev. . 4/ 8/S9 .Not Rev. . Not Rev. . 10/ 8/38 . Not Rev. . Not Rev. . Not Rev. . 10/29/38 5/ S/39 . 9/ 3/38 . 12/24/38 . 1/21/38 . 2/11/39 . 3/18/39 . 4yi6/S9 6/ia/3«