Showmen's Trade Review (Apr-Jun 1939)

Jiiuc -\ 1939 6 T I I A N N T \' I': R S A K ^■ ISSUE Page 69 CLASSIFIED ADVERTISING Ten cents per wurd. No cli.irBe for name and address. Fi\'e insertions for the price of three. Money order or check with cop>'. Classified ads will appear as soon as received unless otherwise instructed. Address, Classified Dept., SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York City. BOOKS SYSTEMATIZING THEATRE OPERATION, a condensed, easy-to-read book containing every important phase of theatre operation. Written by "Chick" Lewis. Sent postpaid upon receipt of $1.00 in cash, check or money order. Address, Showmen's Trade Review, 1501 Broadway, New York City. BUSINESS STIMULANTS THEATRE OWNERS. Don't be a sucker and pay royalties on any theatre game — Play Double Bingo — and buy the cards as you want them — You will increase your business 25% to 50% — -They cost you $1.25 a thousand — It's like Keno, Screeno, Tango. The big difference is a double card. World Wide Theatrical Agency, 148 Leavenworth St., San Francisco, Calif. SEAT REPAIR MATERIAL ARTIFICIAL LEATHER MOLESKIN 81c per yard; Sateen 60c yd. Six seats from two yards. Samples on request. Commercialeather, 116 Merimac St., Boston. SITUATIONS WANTED MANAGER, 10 YEARS' EXPERIENCE, five years with leading circuit. Expert in operation. Will go anywhere, either on salary or salary and commission. Box 622, Showmen's Trade Review, 1501 Broadway, New York City. _ PUBLICITY MAN, capable handling entire campaigns for one house or circuit. Can also act as assistant to manager. Will go anywhere. Small salary to start. Box 623, Showmen's Trade Review, 15C1 Broadway, New York City. SOUND & PROJECTION SERVICING NEW! — Secure better results! — four-page pamphlet, illustrated, "How To Set Sound Lenses," also film, 50c — "How To Repair Your Intermittent Movement," illustrated, 50c — "Tips on Servicing Your Sound," with diagrams of wiring. Now only $1.50 — Handbook on Servicing Sound 95c. (Tell me your projection & Sound Problems. Small charge of $1 covers time & postage for this service.) Expert advice on all problems — 25 years experience installing and repairing sound-projection equipment. Author of several text books; have built amplifiers; serviced ALL types of leading sound and projection equipment for 10 years. WESLEY TROUT, Consulting Engineer, Box 575, ENID, OKLAHOMA. THEATRES WANTED WANTED TO BUY THEATRES IN VIRGINIA, West Virginia or North Carolina in towns of less than 5,000. J. F. LOFTUS, BRANDY. VA. USED EQUIPMENT NO MATTER what you have to sell a classified ad in STR will reach a wide volume of potential buyers at a cost too small to be considered an expense. STR classified ads are read because many who have used this medium expressed their satisfaction of the results they secured. Let us do the same for you. The cost is only 10c per word, five insertions for the price of three. Address, Classified Dept., Showmen's Trade Review, 1501 Broadway, New York City. Metropolitan Announces Delivery of 16 Pictures An annouiiccuicnt addressed to "Mr. Exchange Man" has been sent out by Plarry S. Webb, president of Metropolitan Pictures Corp., to plug the company's sixteen features wiiich are to be delivered to exhibitors contracting for them. "We are not announcing 100 pictures, nor 50, nor 24, but we are delivering 16 pictures," the announcement reads, and then lists the attractions which mclude "Feud of the Trail" and "Smoky Trails", featuring Bob Steele and already released ; "Daughter of the Tong" featuring Evelyn Brent and Grant Withers, ready for prints; "Port of Hate", with Polly Ann Young, Kenneth Harlan and Monte Blue, ready for prints; "Mesquite Buckaroo", with Bob Steele, cutting; "Missing Blondes" and "Sheik of Stamboul", preparing; and "Riders of the Sage", witli Bob Steele, in production. Balloons, evidently to be used by the exhibitor in exploiting "Smoky Trails", are included with the announcement. Hollister Promotes Scholarship Angle on "Wings of the Navy" Letters on the Warner Bros, scholarship offer in which senior high school students were to write a 500-word essay on "What Aviation Means to Our National Defense," were sent by C. L. Hollister, manager of the Babcock Theatre, Wellsville, N. Y., to twenty principals and superintendents in the territory on behalf of the local engagement of "Wings of the Navy." Several acknowledged receipt of the letters and promised cooperation. A short trailer on the offer was run a week in advance of the regular trailer, then was attached to the regular trailer a week in advance of the film's opening, and finally to the end of the feature during the picture's engagement. On the sidewalk in front of the theatre, Hollister placed a 40x60 board with stills from the Rensselaer Polytechnic Institute and a plug for "Wings of the Navy." Air Conditioning May 27, p. 21 Anniversary Celebration ....Mav 6, p. 38 April 1939 Index May 6, p. 50 Auditorium Lighting Mav 27, p. 24 Bulletin Board May 27, p. 26 Checking Heating Plant ....May 27, p. 25 Equipment Literature Bureau May 27, p. 32 Exploitation Campaigns — by Pictures Adventures of Marco Polo May 27, p. 14 Blondie Meets the Boss ..May 13, p. IS Dark Victory May 27, p. 11 Great Man Votes May 6, p. 39 Huckleberry Finn May 6, p. 39 I'm From Missouri May 6, p. 50 Jesse James May 13, p. 15 Little Orphan Annie May 13. p. 15 Love Affair May 6, p. 50 Made For Each Other ....May 6, p. 39 Marie Antoinette May 6, p. 32 Midnight May 13, p. 17 Mystery Plane May 20, p. 11 Paris Honevmoon May 27, p. 11 Peck's Bad Boy With The Circus May 13, p. 15 Pygmalion May 13, p. 17 Sergeant Madden May 20, p. 11 Streets of New York May 27, p. 11 Three Smart Girls May 6, p. 40 Young In Heart May 6, p. 38 Youth Takes A Fling ....May 6, p. 26 Zaza May 6, p. 32 "What's Playing Today, Please?" Whoever asked that question must be blind, for how could any normal person help but see this banner broadside, the poster cutouts and the still blozvups and catchlines the Globe Theatre on Broadimy utilized for its attentiongetting display on Monogram's "Streets of New York"? Note the cutout letters .over the box office. Cooper proved a strong draw to initial World's Fair crowds. Clever Shoestring Stunt Here's a clever stunt. A local shoe repairman provided shoestrings which were attached to a card with the repairman's ad on one side and this copy on the other: "Would You Get Married On A Shoestring? You Would If You Were 'Made for Each Other'." Of course, you can easily see what film was being plugged. Credit Marlowe Conner, manager of the Rhodes Theatre, for a swell gag. Exploitation Campaigns — by Stunts Art Contest May 27, p. 11 Gun Collection May 20, p. U Horror Program May 6, p. 40 Merchant Tieup May 20, p. 11 Exploitation of Foreign Fihiis May 6, p. 33 Girls' Summer Uniforms ...May 27, p. 24 Illinois Theatre, Jacksonville, 111 May 27, p. 22-23 Modern Marquees May 27, p. 27 Movie Cash May 27, p. 16-17 Product Check-up May 6, p. 42-43 Reducing Fire Hazards ....May 27, p. 21 Screen Selection May 27, p. 30 Selling the Cooling System May 13, p. 16-17 Short Subjects — Exploitation Champagne Music of Lawrence Welk May 6, p. 48 Fashion Forecast May 6, p. 49 Ferdinand the Bull May 6, p. 47 March of Time May 6, p. 47 Showmanalyses Captain Fury May 20, p. 12-13 Lucky Night ..May 13. p. 18-19 Only Angels Have Wings May 27, p. 12-13 Union Pacific May 6, p. 34-35 STR Program Exchange ....May 6, p. 32 May 13, p. 14; May 20, p. 10; May 27, p. 10 Soda Fountains May 27, p. 29 Sound May 27, p. 28 MAY, 1939 INDEX A listing of the highlights of the past month's issues of STR, indexed and cross-indexed for ready reference.