Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000477
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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S i I ( ) W Al I<: N ' S TRADE R T<: \' T F. VV Page 37 PARAMOUNT 1938-39 (Con.) RKO-RADIO 1938-39 (Con.) 20th CENTURY-FOX 1938 39 (Con.) Comment Running Rtvlewad Time Issue of PICTORIALS (12) Part Tech. No. I Stand No. 2 Good . Slow No. 3 No. 4 Fair No. 5 Fair ..... No. 6 Interesting No. 7 Very Good No. 8 Interesting No. 9 Fair No. 10 Good 10 . . 8/13/38 10 . . 8/27/38 10 . . 9/24/38 10 . . 11/19/38 9 . . 12/ 3/38 6 . 1/21/39 9 . 2/11/39 10 . 3/ 4/39 10 . 5/ 6/39 1 1 . 6/10/39 POPEYE (12) Bulldozing the Bull Very Good 7 Cops Is Always Right . Average 7 Customer* Wanted Almost a Reissue 7 Date to Skate Good 7 Goonland Funny 7 Leave Well Enough Alone Fair 7 Mutiny Ain't NIco Swell 7 Wotta Nltemaro 10 POPULAR SCIENCE (6) No. I Fair 10 No. 2 Interesting II No. 3 10 No. 4 Diversified 10 No. 5 Good II SPECIAL (I) (Te<!h.) Aladdin and His Wonderful Lame Swell 22 SPORTLIGHTS (13) Champion Airhopper* ..Excellent 10 Diamond Dust Very Good 10 Frolicking Frog* Good I* Good Skatu Very Good 0 Hold Your Breath Excellent 16 Hunting Thrills Good 0 Racing PIgowis Interesting 10 Sporting Irish Swell Entertainment. 10 Sporting Test Excellent 10 Super AthlatM Swell 0 Two Boys and a Dog. .. Different 10 UNUSUAL OCCUPATIONS (6) No. I Intorosting W No. 2 Very Good II No. 3 All Right II No. 4 Good 10 No. 5 Interesting II COLOR CLASSICS (6) Toch. COLOR CRUISES (7) HEADLINERS (10) PARAGRAPHICS 10) POPEYE (12) POPULAR SCIENCE (6) SPORTLIGHTS (13) STONE AGE CARTOONS (12) SYMPHONIC (3) UNUSUAL OCCUPATIONS (6) . 8/27/38 . 1/21/39 . 2/18/39 . 12/10/38 . 1 1/19/38 . 4/29/39 . 9/24/38 .Not Rev. . 9/24/38 .11/19/38 Not Rev. . 4/ 1/39 . 6/ 3/39 4/29/39 . 10/15/38 . 5/27/39 .12/ 3/38 . 4/29/39 . 2/11/39 . 8/27/38 . 9/24/38 . 3/ 4/39 . 8/I3/3S . 1 1/12/38 . 12/17/38 . 8/13/38 .10/15/38 .12/17/38 . 1/21/39 . 4/29/39 RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Beach Picnic A Scream B .. 5/27/39 Brave Little Tailor ....Great 9 .. ?/ 3/3e Donald's Cousin Gus.. Excellent 7 .. 5/20/39 Donald's Golf Game 8 ..Not Rev. Donald's Lucky Day ...A Scream 8 ..10/22/38 Donald's Penguin Swell 8 .. 5/20/39 Farmyard Symphony ... A Real Treat 8 . . 10/22/38 Ferdinand the Bull Excelleiit 8 ..10/29/38 Goofy and Wilbur Extremely Funny ... 8 ..10/22/38 Hockey Champ A Howl 8 .. 5/20/39 Merbaliies (SS) Good 8 .. 3/25/39 Mother Goose Goes Hollywood Outstanding 71/2. . 10/22/38 Pointer Very Funny 8 .. 5/20/39 Practical Pig Great 81/2 .. 10/22/38 Society Dog Show 8 . .Not Rev. Ugly Ducklino (SS) ...Wonderful 9 ..10/22/38 EDGAR KENNEDY (6) Baby Daze 15 Beaux and Errors Good 18 Clean Sweep 17 Clock Wise Funny 16 Maid to Order 18 HEADLINERS (4) Romancing Along 21 Sea Melody Very Good 10 Swing Vacation 19 LEON ERROL (6) Crime Rave 18 Home Boner 20 Major Difficulties Excellent 19 Moving Vanities Laugh Getter 17 Ring Madness 19 Staga Fright Very Funny 18 State of the Nation... Young America — Mexico's New Crbis. MARCH OF TIME (13) Lacks Usual Punch.. 18 ExceUant |( .Not Rev. .10/ 1/38 .Not Rev. . 4/ 8/39 .Not Rev. .Not Rev. . 10/ 8/38 .Not Rev. . Not Rev. .Not Rev. . 10/29/38 . 5/ 6/39 Not Rev. . 9/ 3/38 I /2 I /39 Comment Modltorranean — Background for War Stirring Japao — Mastar of the Orient Very Good Dixie — U.S.A Fine War. Peace and Propaganda Timely . . . . Running Tine IS 19 19 NU-ATLAS MUSICALS (13) Arcade Varieties Fair II Cafi Rendezvous 10 Hello Mama Fair 9 Readin', Writin' and Rhythm 10 Samovar Serenade 10 Styles and Smiles Good II Talent Auction Fair 10 Tropical Topics 10 Under a Gypsy Moon ..Just Filler 10 Venetian Moonlight II Reviewed Issue Of 3/18/39 4/15/39 5/13/39 6/10/39 . 5/ 6/39 Not Rev. . 4/ 8/39 Not Rev. Not Rev. .10/ 1/38 . 10/29/38 Not Rev. . 9/ 3/38 Not Rev. Five Times Five QUINTUPLETS (I) RADIO FLASH (4) Dog Gone Poor . Hectic Honeymoon Funny Phirab Crazy RAY WHITLEY (4) 20 16 17 16 18 Prairie Papas Ranch House Romeo ...Diverting 17 Sagebrush Serenade 19 Western Welcome Entertaining 20 REELISMS (9) Air Waves Outstanding .. 10 Dude Ranch Exceptional 10 Gold 10 Newsreel Unusual 10 Pilot Boat Interesting 8 Soldiers of the Sea ....Interesting 10 Swinguet 9 Submarine Circui Unusual 10 Television Very Interesting .... 9 Trnit Amorlea Fair 10 SHEILA BARRETT (4) SPORTSCOPES (13) Big Leaguers Good 10 Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deop End Excellent 10 Devil Drivers 9 Fisherman's Paradise. .. Fascioatlng 10 Sn the Wing Remarkabla 10 Riding the Crest 9 Smooth Approach Very Good 9 Snow FaHs Thrills ajid Spills .. 9 Sporting Wings Very Good 9 . 5/ 6/39 . 10/29/38 .Not Rev. .Not Rev. . 4/ 8/39 Not Rev. . 5/14/38 . 3/18/39 .11/ 5/38 .Not Rev. .12/10/38 . 2/ 4/39 . 4/22/39 Not Rev. .10/ 1/38 . 5/ 6/39 . 10/22/38 . 4/22/39 .11/ 5/38 .12/10/38 . 2/ 4/39 .10/ 1/38 Not Rev. . 9/ 3/38 . 2/ 4/39 Not Rev. 5/ 6/39 . 3/18/39 . 4/ 8/39 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 .. Not Rev. Daily Diet of Danger. .. Fast Action 9 .11/19/38 Filming Big Thrills 91/2. . Not Rev. Recording Modern Science Very Good 10 .. 8/20/38 FASHION FORECASTS (4) (Tech.) Autiiniii Fashions Eye Filling 10 Spring and Summer Fashions Excellent 9 Winter Styles Very Good 10 LEW LEHR'S KINDERGARTEN (6) Muscle Maulers Very Funny 10 What Every Boy Should Know 10 What Every Giri Should Know Problematical 10 What Every Inventor Should Know 10 MAGIC CARPET OF MOVIETONE (6) Golden California Good But Old 10 Good Neighbors 10 Isle o( Pleasure Above Average II Land of Contentment lO'A Mystic Siam Fair 10 Viking Trails Very Good II SPORTS PREVIEWS (6) Hunting Dogs Fascinating 10 Inside Baseball For Baseball Fans .. 10 Shooting For Par 10 Sports Immortals 10 Timber Touoers Exeellent 16 TERRYTOONS (26) SIX IN TECH. O.tinyard Egg-citement (Tech.) Excellpnt ? Bully Romance Just Filler 7 Chris ColuntM Goad 7 . 10/15/38 . 4/15/39 . 12/24/38 . 4/29/39 . Not Rev . 10/15/38 . Not Rev. . 8/20/38 . Not Rev. . 10/15/38 .Not Rev. . 4/29/39 12/24/38 . 4/ 1/39 . 6/ 3/39 . Not Rev. .Not Rev. .11/26/38 6/17/39 8/20/39 Comment Running Reviewed Time Issue Of Cuckoo Bird e'/a Doomsday (Tech.) s'/, ' Frame Up ' ' ' gi/. Frozen Feet ci/, ' G. Man Jitters \(/' Glass Slipper (Toch.) . . . Good 6'A Goose Files High ei/, " Housewife Herman (Tech.) " 61/. New Comer Satisfactory 6'/j' Nick's Coffee Pot 7 Nutty Network «'/, One Gun Gary In the Nick of Time Owl and the Pussycat ' M' Stranger Rides Again 6'/,' String Bean Jack " 6>a' Their Last Bean Very Good "' 61/2 Three Bears 6'/2. Village Blacksmith Ril Wolf's Side of the Story e'/j. . Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 10/15/38 Not Rav. Not Rev. 10/15/38 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 5/ 6/39 Not Rev. Not Rev. Not Rev. 1939-40 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Sand Hogs 10 ..Not Rev. DRIBBLE PUSS PARADE— LEW LEHR (6) FASHION FORECASTS (4) (Tech.) MAGIC CARPET OF MOVIETONE (6) Good Neighbors 10 ..Not Rev Tempest Over Tunis 10 ..Not Rev. SPORTS REVIEWS— THORGERSEN (6) TERRYTOONS (26) (10 In Tech.) UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar Intaresting 8 Eternal Fire Interesting II Fox Hunt in the Roman Campagna Good lO Indian Road lO Indian Temple lO Jerusalem Outstanding lO Jingle, The lo Maharajah lo Patra, the Lost City . . . Excellent 8 RIvar Thames Beautiful 10 Roinaji Symphony Brilliant lO Wanderers of the Desert Intereating 8 .12/24/38 .10/ 8/38 ..10/15/38 . Not Rev. . Not Rev. ..10/ 8/38 . .Not Rev. ..Not Rev. . . 12/24/38 .. 4/ 8/39 .10/ 8/38 .. 12/31 /3« UNIVERSAL 1938-39 GOING PLACES (13) No. 53 . Good 9 No. 54 Good No. 55 Excellent . . . No. 56 Fairly Good No. 57 Very Good 10 10 la . 9 No. 58 9 10 9 10 10 10 No. 59 Fair No. 60 Interesting No. 61 Interesting No. 62 No. 63 Fascinating MENTONE MUSICALS (13) 19 20 17 19 18 Bank Notes Lively Beauty Shoppe ..Just Filler Cafe Boheme .... Passable Gals and Gallons Lively Music and Models Entertaining „ Nautical Knights ig Patio Serenade Diverting 18 Pharmacy Frolics ig Rhythm Cafe Good Diversion 20'/, Side Show Fakir Fairiy Good 20 Swing Sanatorium ig Wild and Bully Diverting ." |g With Best Dishes Entertaining 19 STRANGER THAN FICTION (13) No. 53 Interesting 9 . No. 54 Fair 9 No. 5b Okay 91/2. No. 56 Very Good 9 . No. 57 Interesting 9 No. 58 9 No. 59 Interesting No. 60 No. 61 Just Fair No. 62 No. 63 Very Good . Very Good 9 9 10 9 WALTER LANTZ CARTUNES (26) Baby Kittens ....Cute 8 Birth of a Toothpick 7 Bola Mola Land Good Satire 6 Cat and Bell Okay 7 Charlie Cuckoo 7 Crack Pot Cruise 7 Disobedient Mouse Good 8 I'm Just a Jitterbug 7 Little Blue Blackbird . . Average 7 Little Tough Mice Good 7 Magic Beans Good 7 One Armed Bandit .... Enjoyable 7 Rabbit Hunt .. Amusing 7 Sailor Mouse Okay 7 Soup to Muts . . . . 7 . 9/24/38 .11/12/38 . 1 1/12/38 .11/26/38 . 12/10/33 .Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 .Not Rev . 6/ 3/39 . 2/25/39 . 8/20/38 . 4/ 1/39 . 6/ 3/39 .12/ 3/38 .Not Rev. .11/19/38 Not Rev. . 8/20/38 . 9/24/38 Not Rev. . 2/11/39 . 5/27/39 9/24/38 9/24/38 10/15/38 12/ 3/38 12/10/38 .Not Rev. 2/25/39 3/ 4/39 4/ 1/39 Not Rev. 6/ 3/39 .11/26/38 .Not Rev. . 5/27/39 . 9/24/38 .Not Rev. .Not Rev. .11/26/38 .Not Rev. . 12/17/38 . 4/ 8/39 . 3/ 4/39 . 4/ 1/39 .11/19/38 1 1/12/38 .Not Rev {Continued on Next Page)