Showmen's Trade Review (Apr-Jun 1939)

Page 44 SHOWMEN'S TRADE REVIEW June 24, 1939 Quality Equipment Pays — Tips on Better Projection TO SECURE trouble-free operation of your sound and projection equipment, you must use standard parts in replacements. It does not pa}^ to install cheap equipment because it will not give service, will require repairs more often and results on the screen will be far from satisfactory. Maybe the cost of better equipment will seem little high at first, but just stop and figure the cost in upkeep of some cheap "off^-brand" equipment and you will find that better equipment DOES PAY. Quality Available There is excellent equipment to be liad, you know. Take, for example — the new Simplex E-7. This projector delivers a rocksteady picture that is truly amazing. It has been the pleasure of the writer to see and inspect several installations of this fine projector and he was amazed at seeing such "lifelike" projection. The projector runs so quiet that it is a pleasure to operate. The exhibitor contemplating installation of new equipment will not make any mistake when purchasing this fine projector. He will be mighty proud of it! And Simplex four-star sound is really something worth hearing. Clear as a bell, it is a real pleasure to sit down and hear sound reproduced by this fine equipment. Fellows, take our word for it, when you buy equipment, buy the best and not be sorry later on by installing some cheap offbrand equipment that cannot possibly give you results that this equipment will give, because this equipment is the result of fine engineer ing by a staff of finest engineers known in the sound industry. Take one more example. RCA sound equipment. It gives perfect satisfaction — practically trouble-free operation with proper care and maintenance. It is real pleasure to hear sound reproduced by RCA equipment. This equipment has been designed by engineers that know their "stuff", believe you me; and, again, let us strongly urge you to buy better equipment. The writer has had over 23 years' experience with all makes of sound and projection equipment and knows, by actual experience, it PAYS TO BUY THE BEST. Offbrand equipment means two things when you bu>' it : Only fair results, usually MORE repair bills, and not always satisfactory sound reproduction, gentlemen. Care Important Let us see now how qualit} also applies to proper maintainance. Use only oil recommended by the manufacturer of your projector. Keep your equipment absolutely clean. Each day, before you start your show, oil your mechanism and soundhead, wiping off all surplus oil so that it does not get all over the floor under the projector. Clean sprockets with tooth brush and benzine, both the projector and soundhead sprockets thoroughh . Dirt on sprockets causes picture jump, on soundhead it causes distorted sound. Take the projection lenses out and use clean handkerchief and good lens cleaner and ver.v thoroughly clean the lenses every day. You simply can't get a sharp focus with dirty lenses. Use half-size lenses and of a standard make, like Cinephor lenses. Cheap lenses will not give sharp focus. Take clean, soft rag and go all over the mechanisms and soundheads and clean them thoroughly. It takes only few minutes. Wesley Trout. Photophone Experts Discuss Sound at SMPE Meeting Here "Safeguarding Theatre Sound Reproduction with Modern Test Instruments" was discussed by four RCA Photophone engineers this week at a meeting of the Atlantic Coast Section of the Society of Motion Picture Engineers. The meeting, which followed dinner at a midtown iiotel, was held at the RCA Photophone recording studios, 411 Fifth Avenue, New York. The subject was presented and illustrated with a number of demonstrations, by Adolph Goodman, R. J. Kowalski, W. F. Hardman antl E. S. Stanko, all of the Company's Camden headquarters. In addition, sound reproducing and test equipment was on display. Woodman, Spare That Tree Because a large tree is growing atop the County Court House, a new theatre to be opened in Greensburg, Ind., around July 15 will be known as the Tree. W. F. Easley, the proprietor, has been in show business since 1902. Harmony in Patterns Carpet patterns should harmonize with the decorative scheme of your theatre. And no matter what that scheme may be, you'll usually find that a reputable floor covering company has just the pattern you need. Architect's Drawing of new Queen Theatre now being constructed by the Bryan Amusement Company at Bryan, Texas. The approximate cost of the building which is being wired for Simplex 4-Star Sound and in which a Carrier air-conditioning unit is being installed, will be $45,000. The marquee, box office and lobby will be of porcelain enamel, and the foyer will be of marlite. Indirect lighting will be featured throughout the building, most unique of which is the lighted staircase. The house will seat 560 persons. Mrs. Morris Schulman is general manager of the company, which also operates the Dixie and Palace in Bryan. Pettigrew and Worley, Dallas architects, are supervising construction of the Queen, which is expected to be completed in time for Fall opening. General Seating Chairs Being Installed in Mont. Theatres Modern theatre chairs purchased from the Western Theatre Equipment Company of Butte, Montana, and manufactured by the General Seating Company, are being installed at Bob's Theatre, Twin Bridges, Montana. At Ek'alaka, Montana, M. F. Niccum is opening a theatre and installing chairs from General Seating, as is the Sheridan Theatre at Sheridan. These orders were likewise filled by the Western Theatre Equipment Company. Lend Patrons An Ear If you want to get an idea of what people think of your theatre, wander through the lobby and lounges, or stand out in front. You'll beam with pride at their remarks, provided they're complimentary. And you'll blush if they're otherwise. But then, maybe you'll learn what's wrong, if anything is, and set about to correct it. Think Before You Buy Before you buy new lighting fixtures or any decorative material, be sure they harmonize with the general appearance of your theatre. Don't make the mistake of buying something that catches your fancy, only to discover when installed that it stands out like a sore thumb against the rest of the theatre's decorations. SENSATIONAL OFFER! NATIONALLY ADVERTISED 15 AMPERE RECTIFIER BULBS GUARANTEED 1200 HOURS $12.00 VALUE $595 EACH ANY QUANTITY Let US quote on your reseating job — new or used chairs — any size lot. WRITE TODAY FOR OUR SPECIAL LOW PRICE BULLETIN LISTING ASTOUNDING VALUES IN USED THEATRE EQUIPMENT —FEATURING UNHEARD OF BUYS IN EXCELLENT CONDITION. FOR NEW-USED THEATRE EQUIPMENT AND SUPPLIES Write Today to STANLEY THEATRE SUPPLY CO. 1235 South Wabash Ave. CHICAGO ILLINOIS