Showmen's Trade Review (Apr-Jun 1939)

June 24, S H O W M !•: N ' S T K A I ) i-. K !•: \ I W Page 45 MORAL IN RHYTHM "No air-condif ioning for me!" The stubborn showman said As wet with sweat he dipped his pen In ink of brilliant red. Reed City, Mich, to be Site Of New 500-Seat Theatre rians are under way for a new theatre seatiiiL; 500 in Reeil Cit}-, Mich., with work to commence in the near futvire, it has been announced by Butterfield Michigan Theatres Company. Tliis theatre will be modern in design and will be located on property in the heart of the business district of the above city, and now owned by the Butterfield interests. Martin Osterink of Grand Rapids will be the contractor in charge of construction and Roger Allen, also of Grand Rapids, the architect. Messrs. Osterink and Allen have just completed new theatres for the Butterfield Company in Cadillac and Allegan, Michigan. The Regent Theatre, Allegan, opened Wednesday, June 21st. Third Theatre Supply Firm Scheduled for New Orleans \\ ith the knowledge that papers of incorporation had been filed in New Orleans for the Gulf Theatre Supply Company, a third supply company for Film Row seemed to be a certainty. Headquarters of the new company' will be in a building until recently occupied by the Louisiana Motion Picture Supplj' Corp. The following officers are listed in the charter: Jay Houck, minor circuit head, president, six shares; John Elzey, vice-president, 4; Levere Alontgomerj', booker for Theatre Service Corp., buying outfit indirectly afifiliated with major circuits here, secretary, 6; W. A. Prewitt, treasurer, 4. Parquet Goes A-Carpeting Contract for carpeting the two new houses being constructed by the Butterfield Circuit, the Gladmer at Lansing and a new house at Flint, Mich., has been awarded the Parquet Floor Co. Carpeting is also being installed by the company in the Kilbride Circuit's Alhambra Theatre in Detroit, according to Manager George Whitney. Inspect Prints Regularly Does your projectionist inspect prints before they are used for the regular performances? This should be ritual in every theatre, and where the attraction is first run you should make certain that the print is in first class condition. In case you run a picture longer than a week, it w^ould be wise to replace the old print with a new one. Make those improvements now! Now is the time to malte those much needed • improvements to >our theatre. Allow us to offer our suggestions and estimate. NOVELTY SCENIC STUDIOS, Inc. • Draperies • Interior Decorations • Murals 318 320 W. 48th Street New York Arc Projector for 16mm film. Above is illustrated the complete projector and sound reproducing equipment of the Ampro Corporation's new equipment for narrow film. Projector unit is equipped with: take-up reels up to 1600 feet: audio frequency amplifier; high intensity arc lamp with automatic feeding; full wave rectifier; stand with swivel for accurately locating picture on the screen; 2 torpedo speakers on tripod stands; necessary connecting cable and accessories. Three New Theatres Set By Butterfield for Lansing, Mich. .\nnouncement of the construction of a new theatre in North Lansing, Mich., to be completed by September was made this week by officials of W. S. Butterfield Theatres, Inc. Plans are also being drawn by Elmer Kiehler of the Howard Crane office for two additional theatres to be built in the residential section of Lansing by the Butterfield interests. They will have a large seating capacity and be of the latest design in theatre architecture. Work is to start as soon as possible in order that they will be read}'^ to open early in the Fall. Work on the Gladmer Theatre, Lansing, and the Garden Theatre, Flint, which are being rebuilt by the W. S. Butterfield Theatres, Inc., is progressing rapidly and all indications are that the Gladmer Theatre, Lansing, will open on August 27th, and the Garden Theatre, Flint, on September 1st. Renew With Altec Westland Theatres, Inc., of Coloradc Springs, has renewed sound service contracts with Altec for seven theatres and has added two more to Altec service. Victory Theatres of Denver have also renewed with .\ltec. Equipment Dealers Move Guercio & Barthel, Chicago, dealers in theatre equipment, moved this month to 1241 South Wabash avenue. The Bulletin Board ( C oiilinncd f rom jniijc Id) The L. & G. Amusement Company has awarded a contract to George H. Miller, contractor, for the construction of a motion picture theatre on Vine and Walnut streets, Cincinnati. Plans for the building were made by S. S. and G. H. Godley, architects. Permission has been obtained from the trustees of the Mt. Penn (Pa.) F|re Company by the Republic Picture Company, Philadelphia, to convert the fire company auditorium into a motion picture theatre. George Bourke and M. E. Bayliss, present owners of the Nuart and Tivoli theatres, have announced plans for the construction of a new theatre in West Los Angeles, Calif. The house will seat more than 900 persons, with adequate lounge and smoking rooms, including a ladies' powder room. The rest rooms will be finished in colored tile with fixtures in shades to match. The interior will be decorated with carpets, drapes and furniture of modernistic design, and all seats will be heavily upholstered. The latest equipment for modern projection and sound will be installed in the booth, and the house will be wired for television. A new $20,000 film theatre is to be built at Parkers Prairie, Minn. Charles Farrow of Little Falls will be the owner, and the location will be the lot between the Penrose Oil Station and the N. P. Nelson home. Mr. and Mrs. D. C. Hess, owners and managers of the Moosup Theatre, Moosup, Conn., have announced plans for the erection of a new and modern theatre in Groton. Asher Levy, president of the Asgley Theatre Co., operating the Orpheum, Parkway, Strand and Madison theatres in Madison, Wis., have announced plans to build a new 900-seat, air-conditioned theatre on the corner of Monroe and Harrison streets. An 800-seat theatre will be built in Bryan. Ohio, by the Ellaness Company, which operates the Temple Theatre here. The house will be air-conditioned, and modern in every respect. Plans are under way for the construction of a new theatre in Murf reesboro, Tenn., by the Crescent Amusement Co. The theatre will present western, adventure and secondrun movies, it was learned. A 750-seat theatre is being constructed on Bethlehem Pike at Germantown Avenue, Philadelphia, by William Goldman Theatres, Inc. Intermittent Movement and _ HARDENED ^I^^^^L Star, Cam, and I~~'jM|^8-I Sprocket Speciall^^'UBftil Uts Since 1908 La Vezzi Machine Works 180 N. Wacker Dr.. Chicago ACOUSTICON so THAT 20,000,000 DEAFENED MAY ATTEND THE THEATRE 580 FIFTH AVENUE, NEW YORK CITY • WRITE FOR FREE BOOKLET