Showmen's Trade Review (Apr-Jun 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000532
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 10, 2022
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Page 54 SHOWMEN'S TRADE REVIEW June 24, 1939 UNIVERSAL 1938-39 (Con.) VITAPHONE-WARNER BROS. (Con.) Comment Running Time Reviewed Issue Of Comment 1939-40 CARTUNES (13) WALTER LANTZ GOING PLACES (15) MENTONE MUSICALS (13) SPECIAL SUBJECT (I) March of Freedom Well Done 20 STRANGER THAN FICTION (15) 5/20/39 VITAPHONE-WARNER BROS. 1938-39 BROADWAY BREVITIES (24) Boarder Trouble • Broadway Buckaroo Okay Cleaning Up i Fat Chance Hats and Doos Home Cheap Home Knight Is Young Murder With Reservations ,« Projection Room 5" Rollin' in Rhythm Seeing Spots u in Small Town Idol Has Laughs 20 Sophomore Swing Swell ^u 20 20 20 21 Spare Parts ;, ■ „■ 10 Stardust Very Clever 18 Sundae Serenade „■ ■ ■ \ in Toyland Casino Great Two Shadows tr^ You're Next-To Closing. • 4" Zero Girl Good 20 2^ COLOR PARADE (13) China Today Interesting II For Your Conven ience . . Fair 'U Mechanix Illustrated . . I nterestmg 0 Mechanix Illustrated #2. Interesting 0 Mechanix Illustrated #3. Interesting 0 Mechanix Illustrated #4 Interesting 0 Miracles of Sport Very Good 0 Nature's Mimics Interesting 10 Points On Pointers 10 Boamina Cameraman No. I Interesting II FEATURETS (Tech.) (8) 18 18 Campus Cinderella Very Good Declaration of Inde pendence None Better Lincoln in the White „ ^ . ,„ House Outstanding 20 Quiet Please Entertaining 20 Sons of Liberty Absolutely Tops 20 Swingtime In the Movies . Excellent 20 LOONEY TUNE CARTOONS (16) Chicken Jitters Very Good 7 Daffy Doc Lively ^ It's An III Wind 7. Kristopher Kolumbus. Jr ' Lone Stranger and Porky Very Funny 7 Polar Pals . . Fair 7 Porky and Teabiscuit ..Amusing 7 Porky in Egypt 7 Porky in Wackyland ' Porky's Movie Mystery. . Cartoon Fun 7 Porky's Naughty Nephew Average 7 Porky the Gob Amusing 7 Porky's Tire Trouble 7 MELODY MASTERS (18) Dave Apollon (4706) Fair Dave Apollon and His Club Casanova Orch ' Blue Barron ]2 Larry Clinton (4701) 0 Larry Clinton (4714) 10 Jimmy Dorsey yi,-\ ,n It's the McCoy Sweet and Hot 0 Merle Kcndrick Excellent 0 Ray Kinney Just Fair 10 Jerry Livingston 10 Clyde Lucas Snappy 0 Russ Morgan Fair Swingcopation . . 10 Music With a Smile In Happy Felton Style. .. Lively and Peppy ... 10 Saturday Night Swing Club on the Air For Jitterbugs 10 Artie Shaw Okay 10 MERRIE MELODIES (26) (Tech. I Bars and Stripes For ever Believe It Or Else Clever Satire 7 Count Me Out Fair 7 Daffy Duck and the Dinosaur Excellent 7 Daffy Duck in Hollywood 7 Day at the Zoo Excellent 7 Dog Gone Modern Funny 7 Feud There Was Grab It 7 Goldrush Daze 7 Ham-ateur Night 7 Hobo Gadget Band ....Good 7 Johnny Smith and Poker-Hunta« Swell 7 Uttlo Pancho Vanilla. . Clever 7 .Not Rev. , 6/17/39 . Not Rev. .Not Rev. . Not Rev. .Not Rev. .Not Rev. .Not Rev. . Not Rev. Not Rev. .Not Rev. . 3/11/39 . 1/14/39 .Not Rev. . 12/ 3/38 . Not Rev. . 10/ 8/38 .Not Rev. Not Rev. . 8/20/38 . 10/ 8/38 . . Coming . 1 I /26/38 . 1/14/39 . 3/ 4/39 . 6/ 3/39 . 8/27/38 . 12/17/38 .Not Rev. . 3/25/39 . 9/17/38 . 10/15/38 . 1/14/39 . 6/ 3/39 . 3/25/39 . 12/17/38 . 4/ 1/39 .12/ 3/38 . Not Rev. Not Rev. . 3/11/39 . 6/17/39 . 5/27/39 Not Rev. .Not Rev. . 3/ 4/39 . 10/15/38 . 12/17/38 .Not Rev. 7 ..12/17/38 Not Rev. .Not Rev. .Not Rev. .Not Rev. .Not Rev. . 5/20/39 . 10/ 8/38 . 9/17/38 Not Rev. . 1/14/39 . 3/ 4/39 . 7/23/38 . 6/24/39 . 4/ 1/39 .Not Rev. . 6/ 3/39 . 12/17/38 . 3/25/39 .Not Rev. . 3/18/39 . 1/14/39 . 9/17/38 .Not Rev. .Not Rev. .Not Rev. . 12/17/38 . 10/15/38 Running Reviewed Time Issue Of Mice Will Play 7 Night Watchman Entertaining 7 Old Glory Okay as Propaganda 7 Prest-o Change-o Good 7 Robinhood Makes Good . Diverting 7 Thugs With Dirty Mugs 7 You're An Education ..Fair 7 TECHNICOLOR SPECIALS (6) Immortal Brush Unusual 9 Master's Touch 10 Pow Wow Very Interesting 10 TRUE ADVENTURES (13) Chained Gripping Defying Death Thrilling Haunted House Exciting High Peril Good Suspense . Human Bomb One of the Best Identified Excellent Minute From Death Toils of the Law Treacherous Water Thrilling Voodoo Fire Satisfactory .... ID 1 1 12 12 12 12 12 12 12 12 VITAPHONE VARIETIES (12) Crawfords at Home ID Dean of the Pasteboards Informative 10 Gadgeteers Kind of Silly 10 Great Library Misery ..Excellent II Right Way Good Propaganda ... 10 Robbin' Good Excellent 10 Ski Girl Splendid 10 Table Manners Good 10 Tax Trouble Fair 10 Vaudeville Interlude 10 1939-40 BROADWAY BREVITIES (18) (Tech.) COLOR PARADE (10) LOONEY TUNES (16) MELODY MASTERS (10) MERRIE MELODIES (26) (Tech.) VITAPHONE VARIETIES (6) STATES RIGHTS . . Not Rev. ..II /26/38 . . Coming . . 4/ 8/39 . . 3/ 4/39 . . Not Rev. ..12/ 3/38 . 10/ 8/38 . Not Reiv. . 9/17/38 . 3/25/39 .12/ 3/38 . 6/17/39 . 3/ 4/39 . 1/14/39 . 9/24/38 Not Rev. . Not Rev. . 12/17/38 . 5/20/39 . .Not Rev. . . 5/20/39 . . 12/17/38 .. 9/17/38 . . . Coming ..II/26/3S .. 1/14/39 .. 9/17/38 . . 3/18/39 . . Not Rev. Dalcarlia — The Heart of Sweden (Sanders).. Datelines ( Lenauer) . . . . Fishing in the Fjords (Sanders) Frosty Frolics (Lenauer). Gems of the Orient (Modern) Getting Your Money's Worth (Lenauer) .... Man's Paradise (Modern) Master of the Camera (Pictorial Films) ... Memory Lingers On (Ennis) Midsummer In Sweden (Sanders) New England. Yesterday & Today (Jam Handy). North Sea (Lenauer)... Trailing the Jaguar (Hoffberg) Trees and Men (Modern Talking Pict.) Novel Idea Interesting Refreshing Interesting Revealing . Good Beautiful Very Good Very Interesting ... Good SCREEN TRAVELER (13) Ancient Cities of Southern France Beautiful and Gay Budapest Cebu Fabulous Marseilles Hong Kong, Gateway to China Makassar Manila, Queen City of the Pacific Norman Coast Old Towns of Normandy Resort and Quaint Towns of the Blue Coast . . . Rio de Janeiro Singapore, Cross Roads of the East Venice Very Good Interesting Excellent .. Good Fascinating Excellent Fascinating SERIALS COLUMBIA Flying G-Men 15 Chaps. Great Adventures of Wild Bill Hickok 15 Chaps. Mandrake the Magician 12 Chaps. Spider's Web 15 Chaps. REPUBLIC Daredevils of the Red Circle . . 12 Chaps. Dick Tracy Returns 15 Chaps. Hawk of the Wilderness 12 Chaps. Lone Ranger Returns 15 Chaps UNIVERSAL Buck Rogers 15 Chai-J. Oregon Trail 15 Chaps. Red Barry 1 3 Chaps. Scouts to the Rescue 12 Chaps. 10 ..11/ 5/38 8 . 6/18/38 10 .11/ 5/38 1 1 . . 12/17/38 10 . . 3/25/39 1 1 . . 12/17/38 35 . . 7/16/38 10 . 3/12/38 10 . . 8/13/38 10 ..11/ 5/38 19 . . 4/ 1/39 20 .. 3/18/39 28 . . 6/25/38 10 . . 5/14/38 10 . . 8/ 6/38 10 . . 4/16/38 9 . . 6/11/38 10 .. 6/11/38 10 . . 2/12/38 10 . 8/ 6/31' 10 . . 2/12/3* 10 . . 6/11/38 10 . . 4/16/38 10 . 4/16/38 10 . 8/ 6/38 10 . . 2/12/38 10 . . 8/ 6/38 2/ 4/39 7/23/38 5/13/30 10/29/38 6/10/39 8/ 6/38 11/26/38 2/18/39 2/11/39 5/20/39 10/22/38 12/10/38 CLASSIFIED ADVERTISIKC Ten cents per word. No charge for name and address. Five insertions for the price of three. Money order or check with copy. Classified ads will appear as soon as received unless otherwise instructed. Address, Classified Dept., SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York City. BOOKS SYSTEMATIZING THEATRE OPERATION, a condensed, easy-to-read book containing every important phase of theatre operation. Written by "Chick" Lewis. Sent postpaid upon receipt of $1.00 in cash, check or money order. Address, Showmen's Trade Review, 1501 Broadway, New York City. NEW SUPPLIES, BOOKS & SERVICING SOUND-PROJECTION FOR EXHIBITOR— Trouco Theatre Ledgers $1.49 — "Extralite shutters", gives 40% more light, pair $7.95— "Sked-Clock" for scheduling shows, $4.90 — Trouco Deluxe Electric Changeover, fits mechanism, $32.50 — Trouco Coin Racks for Boxoffice, $4.95 — FOR PROJECTIONIST: "Servicing Sound" handbook 95c, postage 10c — Powers Int. wrench, 49c — Set five punches, 95c — Sprocket Pullers, $1.49 — Trouco Carbon Savers $1.35— "V" blocks, $1.40— Frequency film 12c foot— 2,000-ft. film scale device, $1.80— Trouco Cement, half pint, 70c; pint, $1.35 — ■ Catalogue free. (Please allow few days to fill orders.) Money-back guarantee! Consulting Engineer; 24 years experience! Terms: cash. WESLEY TROUT, Box 575, ENID, OKLAHOMA. POSTER WORK ARTIST W ITH DYNAMIC IDEAS. Have plan for supplying limited number of theatres with displays that will sell tickets by live showmanship methods applied to art that arrests the eye. Success of idea depends upon response of go-getting exhibitors interested in increasing business by consistent selling by displays that will reach out for patrons and extend "trading area" of your theatre. If interested address me: Showmen's Trade Review, Box A-46. SITUATION WANTED THOROUGHLY EXPERIENCED "THEATREMAN with many years of active and successful experience behind him, yet young enough to do a top-notch job, seeks a position with an independent exhibitor or group of theatres. At least let me tell you of my background and why you will find me a good investment. Address Box 621, Showmen's Trade Review, 1501 Broadway, New York City. THEATRES WANTED WANTED TO BUY THEATRES IN VIRGINIA, West Virginia or North CaroHna in towns of less than 5,000. T. F. LOFTUS, BRANDY, VA. USED EQUIPMENT ~ NO MATTER what you have to sell a classified ad in STR will reach a wide volume of potential buyers at a cost too small to be considered an expense. STR classified ads are read because many who have used this medium expressed their satisfaction of the results they secured. Let us do the same for you. The cost is only 10c per word, five insertions for the price of three. Address, Classified Dept., Showmen's Trade Review, 1-501 Broadway, New York City. HUGHES PRINTING CO. EAST STROUDSBURG. PA.