Showmen's Trade Review (1939)

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Page 14 SHOWMEN'S TRADE REVIEW July 1, 1939 Have You Tried Using a Cartoon On Your Cover? Justice Has Good Idea WHILE the temperature outside hovers near the boiling point we're hovering near our typewriter as we look over the latest contributions to the Program Exchange. Many of youse guys must be on your vacation, for we haven't heard from you in a long time. There are the faithful ones, however, who having agreed to exchange programs and keep active in the Exchange, are doing so but alas, there are others who sit back and watch while active members do their part to make the Program Exchange a real service to the exhibitor. We wish those who are sitting on the sidelines would become active and exchange, as they agreed to do when they signed their applications for membership. Oh well, let's drop down to Teague, Texas, for a breathing spell. There, we meet Floyd Faubion (mythically, of course, for Member Added This Week Wm. Leggiro, Steuben Theatre, Hornell, N. Y. we're just too darn busy to get to Texas this week) who is doing all sorts of good things to keep business booming at the Star Theatre. Floyd is a firm believer in dodgers and handbills, and to prove it he sent us some he distributed. One colorful bill announced the Star's "Summer Holidays Celebration Week" in which four outstanding attractions were featured. Another was made up on Faubion's home-talent show, to be followed by a smaller handbill the following week announcing the show had been brought back by popular request. We like the small three-way folder on "Confessions of a Nazi Spy." There was enough intriguing material in it to lure almost anyone in to see the picture. We hope Floyd gets first class distribution on his heralds, dodgers, handbills, etc., for only in this way can such good promotional material do the greatest good. Look at the illustration on this page. It's the front cover of one of the programs issued by Milton Bundt, manager of the Garden Theatre, Richmond Hill, L. I. Clever, isn't it? We were just thinking — why couldn't you conduct a contest in which contestants were to try their luck at drawing a cartoon which would show why your theatre is the best place to attend? You would un —Your Application Blank— Clip and Mail Now! STR Program Exchange, SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York, N. Y. Dear "Chick": — I hereby apply for membership in the STR Program Exchange. I understand that entry of ray name on this coupon signifies a willingness to exchange theatre programs with other theatres, but involves no other obligations. Name Theatre City State AIR-CONDITIONED O A tt £ W Suggestion for the Family Milton Bundt, manager of the Garden Theatre, Richmond Hill, L. I., believes in drawing family attention to his attractions by featuring on the cover of one of his programs a cartoon of a family which has decided to wait and see the swell shows when they come to the Garden. Cartoons are an excellent method of "driving home" messages. doubtedly receive a lot of cartoons, some of which would be suitable for reproduction on your programs. And you could offer prizes for the best drawings, too. The one on the page here is a typical example of the kind of cartoons you'd want. Incidentally, if you have your own ideas, get a local professional cartoonist to depict them for you in a drawing. William B. Justice, who "holds down a desk" for the Capitol and Majestic Theatres, Paragould, Ark., has a swell contest idea. He wants to improve the weekly paper, Cinemag. And he's paying cash prizes to patrons who tell — not what they like — but what they don't like about the paper, and what suggestions they'd make for its improvement. He doesn't want any ga-ga remarks — he wants candid opinions. What a good thing it would be if all of us held a forum of this kind every once in a while. Perhaps then we'd see our programs as the patrons see them, and not as they look to us. And then — oh gosh, this humidity is too much. We'll have to stop for this time. But you'll see us here in this same space again next week. Hamilton Theatre Patrons Get 38-Cartridge from "Okla. Kid" How did the patrons of the Hamilton Theatre, Chicago, know that "The Oklahoma Kid" was coming? Because they had been recipients of small envelopes, each containing a fired 38-cartridge. Copy for the envelopes was "Souvenir from 'The Oklahoma Kid' — Hamilton Theatre, Tuesday, Wednesday and Thursday, etc." Also used to plug the film was a lobby display consisting of a wooden sawhorse with compo board comic head, feather duster for a tail, western type saddle, stirrups, bridle, etc. A sign on the "horse" :alled attention to "The Oklahoma Kid." Credit H. M. Corbett, assistant manager. The manager was away on vacation. JULY 30th FIRST LEGISLATIVE ASSEMBLY began at Jamestown, Va., 1619. Run an essay contest on the significance of this event and its importance in view of present trends challenging democracy. 31st LAFAYETTE COMMISSIONED A MAJOR GENERAL of the Continental Army, 1777. This event might be commemorated by a parade or some other observance fostered by you on Lafayette street or Lafayette avenue, which few American towns do not have. AUGUST 1st COLORADO ADMITTED TO THE UNION, 1876. This is a MUST day in that state and should be observed in a gala manner. 3rd GERMANY DECLARES WAR on England and France, 1914. This anniversary of the Great War should be observed. Bring back, if possible, such films as "All Quiet on the Western Front," "Journey's End," or "The Big Parade." 4th U. S. COAST GUARD ESTABLISHED, 1790. This is an excellent time to play a picture which glorifies the Coast Guard. If you are in a seaport town, invite local Coast Guardsmen to attend the theatre on this day. PERCY BYSSHE SHELLY born 1792. Offer theatre tickets to summer school students for best essays on the noted English writer's life. 5th JOHN ELIOT, famous Indian missionary born, 1604. Tie this up with a Western picture or a serial. THERON (TED) CONKLIN has been managing the Strand at Hudson Falls, N. Y., in the absence of HERBERT S. LEVY, who has gone to Saranac Lake. ED HINCHY, of the Warner theatre department, has been appointed chief assistant to CLAYTON BOND, head film buyer for Warner Brothers. The control of both theatres at Vivian, La., has been taken over by B. E. McCLENDON of Atlanta, Texas. Succeeding HARLAN CROY, MANNING SILVERMAN, veteran Milwaukee showman, has been appointed Filmack representative in the Wisconsin and upper Michigan territory. STAN BLACKBURN is now managing the Mainstreet Theatre in Fremont, Nebr. DEAN RICE has taken over the Farnham in Farnham, Nebr., from FRANCIS McNICKLE. CHARLES NYGAARD is operating the Rex Theatre, Spring Green, Wis. Although he has closed his Rex Theatre at Racine, Wis., STAN KOHLBERG is still managing the Granada, north side neighborhood house. KEN REEVES has been appointed city manager for Warners in Morgantown, W. Va. He succeeds FRANK ROBERTS.