Showmen's Trade Review (1939)

Record Details:

Title:
Showmen's Trade Review
Date:
1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00032
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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Page ZO SHOWMEN'S TRADE REVIEW July 1, 1939 PARAMOUNT 1938-39 (Con.) RKO-RADIO 1938-39 (Con. 20th CENTURY-FOX 1938-39 (Con.) Running Reviewed Time Issue of PICTORIALS (12) Part Tech. , Standard 10 , Good 10 Slow 10 Fair 10 Fair 9 Interesting 6 Very Good 9 Interesting 10 Fair 10 . Good II No. I No. 2 No. 3 No. 4 No. 5 No. 6 No. 7 No. 8 No. 9 No. 10 No. II I nteresting 10 POPEYE (12) Bulldozing the Bull Very Good 7 Cops Is Always Right.. Average 7 Customers Wanted Almost a Reissue 7 Date to Skate Good 7 Goonland Funny 7 Leave Well Enough Alone Fair 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare Swell 7 POPULAR SCIENCE (6) No. I Fair 10 No. 2 Interesting II No. 3 10 No. 4 Diversified 10 No. 5 Good II SPECIAL (I) (Tech.) Aladdin and His Wonderful Lamp Swell 22 SPORTLIGHTS (13) Champion Airhoppers ..Excellent Diamond Dust Very Good Death Valley Thrills... Excellent Frolicking Frog* Good Good Skates Very Good Hold Your Breath Excellent Hunting Thrills Good Racing Pigeons Interesting Sporting Irish Swell Entertainment. 10 Sporting Test Excellent 10 Super Attiletes Swell 10 Two Boys and a Dog. . . Different 10 UNUSUAL OCCUPATIONS (6) No. I Interesting 10 No. 2 Very Good II No. 3 All Right II No. 4 Good 10 No. 5 I nteresting II COLOR CLASSICS (6) Tech. COLOR CRUISES (7) HEADLINERS (10) PARAG R APH ICS 10) POPEYE (12) POPULAR SCIENCE" (6) SPORTLIGHTS (13) STONE AGE CARTOONS (12) SYMPHONIC (3) UNUSUAL OCCUPATIONS (6) RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Beach Picnic Brave Little Tailor . . . Donald's Cousin Gus. . . Donald's Golf Game .. Donald's Lucky Day . . Donald's Penguin Farmyard Symphony .. Ferdinand the Bull ... Goofy and Wilbur .... Hockey Champ Merbabies (SS) Mother Goose Goes Hollywood Pointer Practical Pig Society Dog Show Ugly Duckling (SS) .. EDGAR KENNEDY (6) Baby Daze 15 Beaux and Errors Good 18 Clean Sweep 17 Clock Wise Funny 16 Maid to Order 18 HEADLINERS (4) Romancing Along 21 Sea Melody Very Good 10 Swing Vacation 19 LEON ERROL (6) Crime Rave 18 Home Boner 20 Major Difficulties Excellent 19 Moving Vanities Laugh Getter 17 Ring Madness 19 Stage Fright Very Funny 18 MARCH OF TIME (13) 8/13/38 8/27/38 9/24/38 1 1/19/38 12/ 3/38 1/21/39 2/1 1/39 3/ 4/39 5/ 6/39 6/10/39 7/ 1/39 . 8/27/38 . 1/21/39 . 2/18/39 . 12/10/38 .11/19/38 . 4/29/39 . 9/24/38 . Coming . 9/24/38 .11/19/38 . Not Rev. . 4/ 1/39 . 6/ 3/39 4/29/39 . 10/15/38 . 5/27/39 . 7/ 1/39 .12/ 3/38 . 4/29/39 . 2/11/39 . 8/27/38 . 9/24/38 . 3/ 4/39 . 8/13/38 .11/12/38 . 12/17/38 . 8/13/38 . 10/15/38 . 12/17/38 . 1/21/39 . 4/29/39 A Scream 8 . Great 9 . Excellent 7 . 8 . A Scream 8 . Swell 8 . A Real Treat 8 Excellent 8 Extremely Funny ... 8 A Howl 8 . Good 8 . Outstanding 7'/2. Very Funny 8 Great 8'/2. 5/27/39 . 9/ 3/38 . 5/20/39 .Not Rev. . 10/22/38 . 5/20/39 . 10/22/38 . 10/29/38 . 10/22/38 . 5/20/39 . 3/25/39 . 10/22/38 . 5/20/39 . 10/22/38 . Not Rev. . 10/22/38 .Not Rev. .10/ 1/38 . Not Rev. . 4/ 8/39 .Not Rev. .Not Rev. .10/ 8/38 . Not Rev. Not Rev. .Not Rev. . 10/29/38 . 5/ 6/39 Not Rev. . 9/ 3/38 Running Time 18 Mediterranean — Background for War Stirring Japan — Master of the Orient Very Good 19 Dixie — U.S.A Fine 19 War, Peace and Propaganda Timely 19 NU-ATLAS MUSICALS (13) Reviewed Issue Of 3/18/39 4/15/38 5/13/39 6/10/39 Arcade Varieties Fair Cafe Rendezvous Hsllo Mama Fair Readin', Writin' and Rhythm Samovar Serenade Styles and Smiles Good Talent Auction Fair Tropical Topics Under a Gypsy Mooa ..Just Filler Venetian Moonlight Five Times Five QUINTUPLETS (I) RADIO FLASH (4) 1 1 .. 5/ 6/39 . Not Rev. . 9 .. 4/ 8/39 . .Not Rev. . 10 . .Not Rev. . II ..10/ 1/38 10 . . 10/29/38 . .Not Rev. .. 9/ 3/38 . .Not Rev. . Not Rev. Dag Gone Poor . Hectic Honeymoon Funny Plumb Crazy RAY WHITLEY (4) Prairie Papas 18 Ranoh House Romeo . . Diverting 17 Sagebrush Serenade jg Western Welcome Entertaining 20 REELISMS (9) Air Waves Outstanding 10 Dude Ranch Exceptional 10 gofd io Newsreel Unusual 10 Pilot Boat Interesting 8 Soldiers of the Sea ... Interesting 10 Swinguet g Submarine Circus Unusual ......... ' 10 Television Very Interesting 9 Trans America Fair in SHEILA BARRETT (4) SPORTSCOPES (13) Big Leaguers Good io Bird Dogs Excellent 10 Blue Grass Excellent io Bow String Excellent 8 Deep End Excellent 10 Devil Drivers 9 Fisherman's Paradise. . . Fascinating On the Wing Remarkable Riding the Crest Smooth Approach Very Good Snow FaHs Thrills and Spills Sporting Wings Very Good . 5/ 6/39 . 10/29/38 Not Rev. Not Rev. . 4/ 8/39 .Not Rev. . 5/14/38 . 3/18/39 .11/ 5/38 Not Rev. .12/10/38 . 2/ 4/39 . 4/22/39 Not Rev. .10/ 1/38 . 5/ 6/39 . 10/22/38 . 4/22/39 .11/ 5/38 .12/10/38 . 2/ 4/39 .10/ 1/38 Not Rev. . 9/ 3/38 . 2/ 4/39 .Not Rev. 5/ 6/39 . 3/18/39 . 4/ 8/39 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 Dally Diet of Danger. . . Fast Action 9 Filming Big Thrills 91/, Recording Modern Science Very Good 10 Sand Hogs Interesting 10 FASHION FORECASTS (4) (Tech.) .... 10 Autumn Fashions Eye Filling Spring and Summer Fashions Excellent Winter Styles Very Good LEW LEHR'S KINDERGARTEN (6) Muscle Maulers Very Funny 10 What Every Boy Should Know 10 What Every Girl Should Know Problematical 10 What Every Inventor Should Know 10 MAGIC CARPET OF MOVIETONE (6) Golden California Good But Old 10 Good Neighbors Good Stuff II Isle of Pleasure Above Average II Land of Contentment IO'/2 Mystic Siam Fair 10 Tempest Over Tunis ... Timely II Viking Trails Very Good II SPORTS PREVIEWS (6) Hunting Dogs Fascinating 10 Inside Baseball For Baseball Fans .. 10 Shooting For Par 10 Sports Immortals Very Good 10 Timber Toppers Excellent 10 State of the Nation... Young America — Mexico's New Crisis. Lacks Usual Punch.. 18 Excellent 19 TERRYTOONS (26) SIX IN TECH. Barnyard Egg-citement 1/21/39 (Tech.) Excellent 7 Bully Romance Just Filler 7 2/11/39 Cftrit Columbo Good 7 .Not Rev. 11/19/38 Not Rev. 8/20/38 6/24/39 . 10/15/38 . 4/15/39 . 12/24/38 . 4/29/39 . Not Rev. . 10/15/38 . Not Rev. . 8/20/38 . 6/24/39 . 10/15/38 .Not Rev. . 4/29/39 . Coming . 12/24/38 . 4/ 1/39 . 6/ 3/39 .Not Rev. . 7/ 1/39 .11/26/38 4/29/39 6/17/39 8/20/39 Comment Running Reviewed Time Issue Of Cuckoo Bird 6'/2. Doomsday (Tech.) 6'/2. Frame Up 6'/2. Frozen Feet 6'/2. G. Man Jitters 6'/2. Glass Slipper (Teeh.) . . . Good 6'/2.. Goose Flies High 6'/2. Housewife Herman (Tech.) 6'/2.. New Comer Satisfactory 6'/2.. Nick's Coffee Pot Satisfactory 7 .. Nutty Network 6'/2. One Gun Gary In the Nick of Time 6'/2. Owl and the Pussycat 6'/2. Stranger Rides Again 6'/2. String Bean Jack 6'/2. Their Last Bean Very Good 6'/2.. Three Bears 6'/2. Village Blacksmith 6'/2 Wolf's Side of the Story 6'/2. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 10/15/38 Not Rev. Not Rev. 10/15/38 7/ 1/39 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 5/ 6/39 Not Rev. Not Rev. Not Rev. 1939-40 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Sand Hogs 10 . .Not Rev. DRIBBLE PUSS PARADE— LEW LEHR (6) FASHION FORECASTS (4) (Tech.) MAGIC CARPET OF MOVIETONE (6) Good Neighbors 10 ..Not Rev. Tempest Over Tunis 10 ..Not Rev. SPORTS REVIEWS— THORGERSEN C6) TERRYTOONS (26) (10 In Tech.) UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar Interesting 8 ..12/24/38 Eternal Fire Interesting II ..10/ 8/38 Fox Hunt in the Roman Campagna Good 10 ..10/15/38 Indian Road 10 ..Not Rev. Indian Temple 10 ..Not Rev. Jerusalem Outstanding 10 ..10/ 8/38 Jingle, The 10 . .Not Rev. Maharajah 10 ..Not Rev. Petra, the Lost City . . . Exoellent 8 ..12/24/38 River Thames Beautiful 10 .. 4/ 8/39 Roman Symphony Brilliant 10 ..10/8/38 Wanderers of the Desert. Interesting 8 ..12/31/38 UNIVERSAL 1938-39 GOING PLACES (13) No. 53 Good 9 . . 9/24/38 No. 54 Good 10 . . 1 1/12/38 No. 55 Excellent 10 ..11/12/38 No. 56 Fairly Good I0t ..11/26/38 No. 57 Very Good 9 ..12/10/38 No. 58 9 . .Not Rev. No. 59 Fair 10 . . 2/25/39 No. 60 Interesting 9 .. 2/25/39 No. 61 Interesting 10 .. 4/ 8/39 No. 62 10 . .Not Rev. No. 63 Fascinating 10 .. 6/ 3/39 MENTONE MUSICALS (13) Bank Notes Lively 19 .. 2/25/38 Beauty Shoppe Just Filler ...20 .. 8/20/38 Cafe Boheme Passable 17 ..4/ 1/39 Gals and Gallons Lively 19 .. 6/ 3/39 Music and Models Entertaining 18 ..12/3/38 Nautical Knights 19 ..Not Rev. Patio Serenade Diverting 18 ..11/19/38 Pharmacy Frolics 19 ..Not Rev. Rhythm Cafe Good Diversion 20'/2.. 8/20/38 Side Shew Fakir Fairly Good 20 .. 9/24/38 Swing Sanatorium 19 ..Not Rev. Wild and Bully Diverting 19 .. 2/11/39 With Best Dishes Entertaining 19 .. 5/27/39 STRANGER THAN FICTION (13) No. 53 Interesting 9 .. 9/24/38 No. 54 Fair 9 . . 9/24/38 No. 55 Okay 9'/2. . 10/15/38 No. 56 Very Good 9 ..12/3/38 No. 57 Interesting 9 ..12/10/38 No. 58 9 . .Not Rev. No. 59 Interesting 9 .. 2/25/39 No. 60 Very Good 9 ..3/ 4/39 No. 61 Just Fair 9 . . 4/ 1/39 No. 62 10 . .Not Rev. No. 63 Very Good 9 ..6/ 3/39 WALTER LANTZ CARTUNES (26) Baby Kittens Cute 8 .11/26/38 Birth of a Toothpick 7 ..Not Rev. Bola Mola Land Good Satire 6 .. 5/27/39 Cat and Bell Okay 7 .. 9/24/38 Charlie Cuckoo 7 ..Not Rev. Crack Pot Cruise 7 ..Not Rev. Disobedient Mouse Good 8 ..11/26/38 I'm Just a Jitterbug 7 ..Not Rev. Little Blue Blackbird ..Average 7 ..12/17/38 Little Tough Mice Good 7 ..4/ 8/39 Magic Beans Good 7 ..3/ 4/39 One Armed Bandit ....Enjoyable 7 ..4/ 1/39 Rabbit Hunt Amusing 7 ..11/19/38 Sailor Mouse Okay 7 .11/12/38 Soup to Muts 7 ..Not Rev. {Continued on Next Page)