Showmen's Trade Review (1939)

Record Details:

Title:
Showmen's Trade Review
Date:
1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00060
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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Page 26 SHOWMEN'S TRADE REVIEW July 8, 1939 PARAMOUNT 1938-39 (Con.) RKO-RADIO 1938-39 (Con.) 20th CENTURY-FOX 1938-39 (Con.) Comment Running Reviewed Time Issue of Comment Running Reviewed Time Issue Of Running Reviewed Time Issue Of PICTORIALS (12) Part Tech. No. 1 Standard No. 2 Good . . . Slow . . . Fair Fair No. 3 No. 4 No. 5 No. 6 Interesting 6 No. 7 Very Good 9 No. 8 Interesting 10 No. 9 Fair 10 No. 10 Good II No. II Interesting 10 MARCH OF TIME (13) 8/13/38 young America — 8/27/38 Mexico's New Crisis. . Excellent 19 .. 2/11/39 9/24/38 Mediterranean — Back 11/19/38 ground for War Stirring 18 .. 3/18/39 12/ 3/38 Japan — Master of the 1/21/39 Orient Very Good 19 .. 4/15/39 2/11/39 Dixie — U.S.A Fine 19 .. 5/13/39 3/ 4/39 War, Peace and Propa 5/6/39 ganda Timely 19 .. 6/10/39 6/10/39 Movies March On Very Good 22 ..II 8/39 7/ 1/39 MAGIC CARPET OF MOVIETONE (6) Golden California .. ..Good But Old 10 (iood Neighbors Good Stuff II Isle of Pleasure Above Average II Land of Contentment 10'/: Mystic Siam Fair 10 Tempest Over Tunis ....Timely Viking Trails Very Good SPORTS PREVIEWS (6) 8/20/38 6/24/39 10/15/38 Not Rev. 4/29/39 10 ..7/ 8/39 11 ..12/24/38 POPEYE (12) Bulldozing the Bull ... Very Good 7 Cops Is Always Right.. Average 7 Customers Wanted Almost a Reissue 7 Dat6 to Skate Good 7 Goonland Funny 7 Leave Well Enough Alone Fair 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare Swell 7 POPULAR SCIENCE (6) Ne. I Fair 10 No. 2 Interesting II No. 3 10 No. 4 Diversified 10 No. 5 Good II SPECIAL (I) (Tech.) Aladdin and His Won derful Lamo Swell 22 SPORTLIGHTS (13) Champion Airhoppers ..Excellent 10 Diamond Dust Very Good 10 Death Valley Thrills ... Excellent .10 Frolicking Frogs Good 10 Good Skates Very Good 10 Hold Your Breath Excellent 10 Hunting Thrills Good 10 Racing Pigeons ..Interesting 10 Sporting Irish Swell Entertainment. 10 Sporting Test Excellent 10 Super Athletes Swell 10 Two Bovs and a Dog ... Different 10 UNUSUAL OCCUPATIONS (6) No. I No. 2 No. 3 No. -1 Ne. 5 Interesting 10 Very Good II All Right II Good 10 Interesting II COLOR CLASSICS (6) Tech. COLOR CRUISES (7) HEADLINERS (10) PARAGRAPH ICS 10) POPEYE (12) POPULAR SCIENCE (6) SPORTLIGHTS (13) STONE AGE CARTOONS (12) SYMPHONIC (3) UNUSUAL OCCUPATIONS (6) . 8/27/38 . 1/21/39 . 2/18/39 . 12/10/38 .11/19/38 . 4/29/39 . 9/24/38 . 7/ 8/39 . 9/24/38 . 1 1/19/38 . Not Rev. . 4/ 1/39 . 6/ 3/39 4/29/39 . 10/15/38 . 5/27/39 . 7/ 1/39 . 12/ 3/38 . 4/29/39 . 2/11/39 . 8/27/38 . 9/24/38 . 3/ 4/39 . 8/13/38 . I 1/12/38 . 12/17/38 8/13/38 10/15/38 12/17/38 1/21/39 4/29/39 NU-ATLAS MUSICALS (13) Arcade Varieties Fair II Cafe Rendezvous 10 Hello Mama Fair 9 Readin'. Writin' an<P Rhythm 10 Samovar Serenade 10 Styles and Smiles Good II Talent Auction Fair 10 Tropical Topics 10 Under a Gypsy Moon . . Just Filler 10 Venetian Moonlight II Five Times Five QUINTUPLETS (I) RADIO FLASH (4) Dog Gone Poor 16 Hectic Honeymoon Funny 17 Plumb Crazy 16 RAY WHITLEY (4) Prairie Papas 18 Ranch House Romeo ...Diverting 17 Sagebrush Serenade 19 Western Welcome Entertaining 20 R EE LI SMS (9) Air Waves Outstanding 10 Dude Ranch Exceptional 10 Gold 10 Newsreel Unusual 10 Pilot Boat Interesting 8 Soldiers of the Sea ....Interesting 10 Swinguet 9 Submarine Circus Unusual 10 Television Very Interesting .... 9 Trans America Fair 10 SHEILA BARRETT (4) SPORTSCOPES (13) Big Leaguers Good 10 Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent 10 Devil Drivers 9 V isherman's Paradise. .. Fascinating 10 On the Wing Remarkable 10 Riding the Crest 9 Smuuih Appiuach Very Good 9 Snow FaHs Thrills and Spills .. 9 Sporting Wings Very Good 9 . . 5/ 6/39 ..Not Rev. . . 4/ 8/39 ..Not Rev. ..Not Rev. ..10/ 1/38 . . 10/29/38 ..Not Rev. . . 9/ 3/38 ..Not Rev. . 5/ 6/39 . 10/29/38 .Not Rev. Not Rev. . 4/ 8/39 .Not Rev. . 5/14/38 . 3/18/39 .11/ 5/38 .Not Rev. .12/10/38 . 2/ 4/39 . 4/22/39 .Not Rev. .10/ 1/38 . 5/ 6/39 . 10/22/38 . 4/22/39 .11/ 5/38 . 12/10/38 . 2/ 4/39 .10/ 1/38 .Not Rev. . 9/ 3/38 . 2/ 4/39 .Not Rev. 5/ b/39 . 3/18/39 . 4/ 8/39 Hunting Dogs Fascinating Inside Baseball For Baseball Fans Shooting For Par Sports Immortals Very Good limber Toppers Excellent 10 10 10 10 10 . . 4/ 1/39 . . 6/ 3/39 . . Not Rev. . 7/ 1/39 ..11/26/38 TERRYTOONS (26) SIX IN TECH. Barnyard Egg-citement (Tech.) Excellent 7 .. Bully Romance Just Filler 7 .. uhiis Columbe t»oud 7 . Cuckoo Bird . 6'/2. Doomsday (Tech.) .. 6'/2. Frame Up 6'/2. Frozen Feet 6'/2. G. Man Jitters 6'/2. Ulass Slipper (Tech.) ... Good 6V2.. tioose Flies High 6'/2. Housewife Herman (Tech.) 6'/2.. New Comer Satisfactory 6'/2.. Nick's Coffee Pot Satisfactory 7 .. Nutty Network 6'/2. One Gun Gary in the Nick of Time 6'/2. Owl and the Pussycat 6'/2. Stranger Rides Again 6'/2. String Bean Jack 6'/2. Then Last Bean Very Good 6'/2.. Three Bears 6'/2. Village Blacksmith 6'/2. Wolf's Side of the Story 6'/2. 4/29/39 6/17/39 8/20/39 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 10/15/38 Not Rev. Not Rev. 10/15/38 7/ 1/39 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 5/ 6/39 Not Rev. Not Rev. Not Rev. 1939-40 ADVENTURES OF A NEWSREEL CAMERAMAN (4) DRIBBLE PUSS PARADE — LEW LEHR (6) FASHION FORECASTS (4) (Tech.) MAGIC CARPET OF MOVIETONE (6) SPORTS REVIEWS— THORGERSEN 16) TERRYTOONS (26) (10 in Tech.) UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar Interesting 8 ..12/24/38 Eternal Fire Interesting II ..10/ 8/38 Fox Hunt in the Roman Campagna Goad 10 ..10/15/38 Indian Road 10 ..Not Rev. Indian Temple 10 ..Not Rev. Jerusalem Outstanding 10 ..10/8/38 Jingle, The 10 . .Not Rev. Maharajah 10 ..Not Rev. Petra, the Lost City ...Excellent 8 ..12/24/38 Kiver Thames Beautiful 10 .. 4/ 8/39 Roman Symphony Brilliant IU ..10/8/38 Wanuerers at Ihe Desert, interesting . 8 ..I2/3I/3X 1939-40 RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Beach Picnic A Scream 8 .. 5/27/39 Brave Little Tailor Great 9 ..9/ 3/38 Donald's Cousin Gus. . .. Excellent 7 .. 5/20/39 Donald's Golf Game 8 ..Not Rev. Donald's Lucky Day ...A Scream 8 ..10/22/38 Donald's Penguin Swell 8 .. 5/20/39 Farmyard Symphony ...A Real Treat 8 ..10/22/38 Ferdinand the Bull Excellent 8 ..10/29/38 Goofy and Wilbur Extremely Funny ... 8 ..10/22/38 Hockey Champ A Howl 8 .. 5/20/39 Merhables (SS) Good 8 .. 3/25/39 Mother Goose Goes Hollywood Outstanding 7'/2. . 10/22/38 Pointer Very Funny 8 .. 5/20/39 Practical Pig Great 8'/2 .. 10/22/38 Society Dog Show 8 ..Not Rev. Ugly Ducklina (SS) ...Wonderful 9 ..10/22/38 EDGAR KENNEDY (6) Baby Daze 15 ..Not Rev. Beaux and Errors Good 18 ..10/ 1/38 Clean Sweep 17 . .Not Rev. Clock Wise Funny 16 .. 4/ 8/39 Maid ta Order 18 ..Not Rev. HEADLINERS (4) Romancing Along 21 ..Not Rev. Sea Melody Very Good 10 ..10/ 8/38 Swing Vacation 19 ..Not Rev. LEON ERROL (6) Crime Ravi 18 . .Not Rev. Home Boner 20 ..Not Rev. Major Difficulties Excellent 19 ..10/29/38 Moving Vanities Laugh Getter 17 .. 5/ 6/39 Ring Madness .. 19 ..Not Rev. Stage Fright Very Fumy 18 ..9/ 3/38 DISNEY CARTOONS (18) (Tech.) EDGAR KENNEDY (6) INFORMATION PLEASE (13) LEON ERROL (6) MARCH OF TIME (13) RADIO FLASH (8) RAY WHITLEY (8) REELISMS (13) SPORTSCOPES (13) 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 ..Not Rev. Daily Diet of Danger. .. Fast Action 9 ..11/19/38 Filming Big Thrills.. 9'/2..Not Rev. Recording Modern Science Very Good 10 .. 8/20/38 Sand Hogs Interesting 10 .. 6/24/39 FASHION FORECASTS (4) (Tech.) Autumn Fashions Eye Filling 10 ..10/15/38 Spring and Summer Fashions Excellent 9 .. 4/15/39 Winter Styles Very Good 10 ..12/24/38 LEW LEHR'S KINDERGARTEN (6) Musole Maulers Very Funny 10 .. 4/29/39 What Every Boy Should Know 10 . .Not Rev What Every Girl Shonlil Know Problematical 10 ..10/15/38 What Every Inventor Should Knew 10 ..Not Rev. UNIVERSAL 1938-39 GOING PLACES (13) Ne. 53 Good 9 . . 9/24/38 No. 54 Good 10 . . 1 1/12/38 No. 55 Excellent 10 ..11/12/38 No. 56 Fairly Good I0> ..11/26/38 No. 57 Very Good 9 ..12/10/38 No. 58 9 . .Not Rev. No. 59 Fair 10 . . 2/25/39 No. 60 Interesting 9 .. 2/25/39 No. 61 Interesting 10 ..4/ 8/39 No. 62 10 . .Not Rev No. 63 Fascinating 10 .. 6/ 3/39 MENTONE MUSICALS (13) Bank Notes Lively 19 .. 2/25/39 Beauty Shoppe Just Filler 20 .. 8/20/38 Gate Boheme Passable 17 .. 4/ 1/39 Gals and Gallons Lively 19 .. 6/ 3/39 Music and Models Entertaining 18 ..12/ 3/38 Nautical Knights 19 ..Not Rev. Patio Serenade Diverting 18 ..11/19/38 Pharmacy Frolics 19 ..Not Rev. miyihm Gate Good Diversion 20V2.. 8/20/38 Side Show Fakir Fairly Good 20 .. 9/24/38 Swing Sanatorium 19 ..Not Rev. Wild and Bully Diverting 19 .. 2/11/39 With Best Dishes Entertaining 19 .. 5/27/39 STRANGER THAN FICTION (13) No. 53 Interesting 9 .. 9/24/38 No. 54 Fair 9 . . 9/24/38 No. 55 Okay 9'/2. . 10/15/38 No. 56 Very Good 9 ..12/ 3/38 No. 57 Interesting 9 ..12/10/38 No. 58 9 . .Not Rev. No. 59 Interesting 9 .. 2/25/39 No 60 Very Good 9 ..3/ 4/39 No. 61 Just Fair 9 ..4/1/39 No 62 10 . . Not Rev. No. 63 Very Good 9 ..6/ 3/39