Showmen's Trade Review (1939)

Record Details:

Title:
Showmen's Trade Review
Date:
1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00061
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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July 8, 1939 SHOWMEN'S TRADE REVIEW Page 27 UNIVERSAL 1938-39 (Con.) Comment Running Reviewed Time Issue Of VITAPHONEWARNER BROS. (Con.) Running Reviewed Time Issue Of WALTER LANTZ CARTUNES (26) Baby Kittens Cute • Birth of a Toothpick . • • • • j. Bola Mola Land Good Satire 6 Cat and Bell Okay ' Charlie Cuckee ' Crack Pot Cruise ' Disobedient Mouse Good » I'm Just a Jitterbug ' Little Blue Blackbird ..Average 7 Little Tough Mice Good 7 Magic Beans Good / One Armed Bandit Enjoyable 7 Rabbit Hunt Amusing 7 Sailor Mouse Okay 7 Soup to Mut» ■ •■ 7 1939-40 CARTUNES (13) WALTER LANTZ GOING PLACES (15) MENTONE MUSICALS (13) SPECIAL SUBJECT (I) March ot Freedom Well Done 20 STRANGER THAN FICTION (15) ..11/26/38 . Not Rev. . . 5/27/39 .. 9/24/38 . .Not Rev. . Not Rev. . . 1 1/26/38 . Not Rev. . . 12/17/38 . . 4/ 8/39 . . 3/ 4/39 .. 4/ 1/39 ..11/19/38 . . 1 1/12/38 Not Rev. 5/20/39 MERRIE MELODIES (26) (Tech. I Bars and Stripes Forever " Believe It Or Else ... Clever Satire 7 Count Me Out Fair 7 Daffy Duck and the Dinosaur Excellent 7 Daffy Duck in Hollywood 7 Day at the Zoo Excellent 7 Dog Gone Modern .. ..Funny 7 Feud There Was Grab It 7 Goldrush Daze 7 Ham-ateur Night 7 Hobo Gadget Band . . . Good 7 Johnny Smith and Poker-Huntas Swell . 7 Little Pancho Vanilla Clever 7 Mice Will Play 7 Night Watchman Fntertaininn 7 Old Glory Okay as Propaganda 7 Prest-e Change-e Good 7 Robinhoed Makes Good Diverting 7 Thugs With Dirty Muns 7 You're An Education Fair 7 TECHNICOLOR SPECIALS (6) Immortal Brush Unusual 9 Master's Touch 10 Pow Wow Very Interesting .... 10 Not Rev. . 6/ 3/39 . 12/17/38 . 3/25/39 Not Rev . 3/I8/3" . 1/14/39 . 9/17/38 Not Rev. . Not Rev . . Coming . 12/17/38 . 10/15/38 Not Rev . 1 1 /2fi n* . 7/ 8/39 . 4/ 8/39 . 3/ 4 '3» . Not Rev . 12/ 3/38 . 10/ 8/38 .Not Rev . 9/17/38 VITAPHONEWARNER BROS. 1938-39 BROADWAY BREVITIES (24) Boarder Trouble " ■ ■ Not Rev Broadway Buckaroo Okay 20 .. 6/17/39 Cleaning Up 7 -Not Rev. Fat Chance '7 . Not Rev. Hats and Dogs 20 . .Not Rev. Home Cheap Home 20 . Not Rev. Knight Is Young 20 ..Not Rev. Murder With Reserva tions 21 ■ ■Not Rev Projection Room 20 ..Not Rev. Rollin' in Rhythm 20 Not Rev. Seeing Spots 20 . .Not Rev. Small Town Idol Has Laughs 20 .. 3/11/39 Sophomore Swing Swell 20 ..1/14/39 Spare Parts 20 . Not Rev. SUrdust . Very Clever 18 12/ 3/38 Sundae Serenade 20 . Not Rev Toyland Casino Great 22 ..10/ 8/38 Two Shadows 20 . Not Rev. You're Next-To Closing 20 ..Not Rev. Zero Girl Good 20 .. 8/20/38 TRUE ADVENTURES (13) Chained Gripping 10 Defying Death Thrilling II Haunted House Exciting 1,2 High Peril Good Suspense 12 Human Bomb One of the Best .... 12 Identified Excellent 12 Minute From Death 12 Toils of the Law 12 Treacherous Water .. Thrilling 12 Voodoo Fire Satisfactory 12 VITAPHONE VARIETIES (12) Crawfords at Home 10 Dean of the Pasteboards Informative 18 Gadgeteers Kind of Silly 10 Great Library Misery ..Excellent II Right Way Good Propaganda . 10 Ronbin' Good Excellent 10 Ski Girl Splendid 10 Table Manners Good 10 Tax Trouble . . . Fair 10 Vaudeville Interlude 10 . 3/25/39 . 12/ 3/38 . 6/17/39 . 3/ 4/39 . 1/14/39 . 9/24/38 .Not Rev. Not Rev. . 12/17/38 . 5/20/39 Not Rev. . 5/20/39 . 12/17/38 . 9/17/38 . 7/ 8/39 .11/26/38 . 1/14/39 . 9/17/38 . 3/18/39 Not Rev. COLOR PARADE (13) China Today Interesting II ..10/ 8/38 For Your Convenience. . Fair 10 .. 7/ 8/39 Mechanix Illustrated ...Interesting 10 .11/26/38 Mechanix Illustrated #2. Interesting 10 .. 1/14/39 Mechanix Illustrated *3. Interesting 10 .. 3/4/39 Mechanix Illustrated #4 Interesting 10 .. 6/3/39 Miracles of Sport Very Good 10 .. 8/27/38 Nature's Mimics Interesting 10 ..12/17/38 Points On Pointers ... 10 ..Not Rev. Roaming Cameraman No. I Interesting II .. 3/25/39 1939-40 BROADWAY BREVITIES (18) (Tech.) COLOR PARADE (10) LOONEY TUNES (16) MELODY MASTERS (10) MERRIE MELODIES (26) (Tech.) VITAPHONE VARIETIES (6) STATES RIGHTS FEATURETS (Tech.) (8) Campus Cinderella ....Very Good 18 Declaration of Independence None Better 18 Lineoln in the White House Outstanding 20 Quiet Please Entertaining 20 Sons of Liberty Absolutely Tops .... 20 Swingtime In the Movies Excellent 20 LOONEY TUNE CARTOONS (16) Chicken Jlttt.s Very Good 7 Daffy Doc Lively 7 It's An III Wind 7 Kristopher Kolumbus. Jr 7 Lone Stranger and Porky Very Funny 7 Polar Pals Fair 7 Porky and TeaJjiseuit ..Amusing 7 Porky in Egypt 7 Porky in Wackyland 7 Porky's Movie Mystery . . Cartoon Fun 7 Porky's Naughty Nephew Average 7 Porky the Gob Amusing 7 Porky's Tire Trouble 7 . 9/17/38 . 10/15/38 . 1/14/39 . 6/ 3/39 . 3/25/39 . 12/17/38 . 4/ 1/39 .12/ 3/38 Not Rev. .Not Rev. . 3/11/39 . 6/17/39 . 5/27/39 Not Rev Not Rev . 3/ 4/39 . 10/15/38 . 12/17/38 Not Rev. Ave Maria (Malchain). Dalcarlia — The Heart of Sweden (Sanders). Datelines (Lenauer) . . . Fishing in the Fjords (Sanders) Frosty Frolics (Lenauer) Gems of the Orient (Modern) Getting Your Money's Worth (Lenauer) Man's Paradise (Mod* ern) Master of the Camera (Pictorial Films) .. Memory Lingers On (Ennis) Midsummer In Sweden (Sanders) New England. Yesterday & Today (Jam Handy) North Sea (Lenauer). . Rembrandt (Malchain). Trailing the Jaguar (H off berg) Trees and Men (Modern Talking Pict.) . Trip to the Sky (Malchain) Impressive 10 .. 7/ 1/39 Excellent 10 ..11/ 5/38 Novel Idea 8 .. 6/I8/3R Interesting 10 .11/ 5/38 Refreshing II .12/17/38 Interesting 10 . . 3/25/39 Revealing II .1.2/17/38 Good 35 . . 7/16/38 Interesting 10 . . 3/12/38 Interesting 10 . . 8/13/38 Beautiful 10 ..11/ 5/38 Very Good 19 ..4/1/39 Exciting 20 .. 3/18/39 Fascinating II . 7/ I /39 Very Interesting ... 28 .. 6/25/38 Good 10 .. 5/14/38 Interesting 10 . . 7/ 1/39 MELODY MASTERS (18) Dave Apollon (4706) Fair 7 Dave Apollon and His Club Casanova Orch 7 Blue Barron 10 Larry Clinton (4701) 10 Larry Clinton (4714) 10 Jimmy Dorsey 9 It's the McCoy Sweet and Hot 10 Merle Kendrick Excellent 10 Ray Kinney Just Fair 10 Jerry Livingston 10 Clyde Lucas Snappy IB Russ Morgan Fair Swingcopation. . 10 Music With a Smile In Happy Felton Style .. Lively and Peppy ... 10 Saturday Night Swing Club on the Air For Jitterbugs 10 Artie Shaw Okay 10 SCREEN TRAVELER (13) Ancient Cities of .12/17/38 Southern France Interesting Beautiful and Gay Buda . Not Rev. Pest Very Good Not Rev Cebu Interesting Not Rev. Fabulous Marseilles .. Excellent .. Not Rev Hong Kong, Gateway to .Not Rev China Excellent .. . 5/20/39 Makassar Good .10/ 8/38 Manila, Queen City of . 9/17/38 the Pacific Superb Not Rev Norman Coast Good . 1/14/3* Old Towns of Normandy Fascinating . 3/ 4/39 Resort and Quaint Towns of the Blue Coast ...Excellent .. . 7/23/38 Rio de Janeiro Excellent .. Singapore, Cross Roads . 6/24/39 of the East Fascinating . 4/ 1/39 Venice Fascinating 10 . 8/ 6/38 10 . 4/16/38 . 9 . 6/11/38 . 10 . 6/11/38 . 10 . 2/12/38 10 . 8/ 6/3P 10 . 2/12/38 . 10 . 6/11/38 10 . 4/16/38 10 . 4/16/38 10 . 8/ 6/38 . 10 . 2/12/38 10 . 8/ 6/38 SERIALS COLUMBIA Flying G-Men 15 Chaps. 2/ 4/39 Great Adventures of Wild Bill Hickok 15 Chaps. 7/23/38 12 Chaps. 5/13/39 Spider's Web 15 Chaps. 10/29/38 REPUBLIC Daredevils of the Red Circle . . 12 Chaps. 6/10/39 15 Chaps. 8/ 6/38 Hawk of the Wilderness 12 Chaps. 11/26/38 15 Chaps. 2/18/38 UNIVERSAL 15 Cha„s. 2/11/39 15 Chaps. 5/20/39 13 Chaps. 10/22/38 12 Chaps. 12/10/38 CLASSIFIED ADVERTISING Ten cents per word. No charge for name and address. Five insertions for the price of three. Money order or check with copy. Classified ads will appear as soon as received unless otherwise instructed. Address, Classified Dept., SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York City. BOOKS SYSTEMATIZING THEATRE OPERATION, a condensed, easy-to-read book containing every important phase of theatre operation. Written by "Chick" Lewis. Sent postpaid upon receipt of $1.00 in cash, check or money order. Address, Showmen's Trade Review, 1501 Broadway, New York City. NEW SUPPLIES, BOOKS & SERVICING SOUND-PROJECTION FOR EXHIBITOR— Trouco Theatre Ledgers $1.49 — "Extralite shutters", gives 40% more light, pair $7.95— "Sked-Clock" for scheduling shows, $4.90 — Trouco Deluxe Electric Changeover, fits mechanism, $32.50 — Trouco Coin Racks for Boxoffice. $4.95 — FOR PROJECTIONIST: "Servicing Sound" handbook 95c, postage 10c — Powers Int. wrench, 49c — Set five punches, 95c — Sprocket Pullers, $1.49 — Trouco Carbon Savers $1.35— "V" blocks, $1.40— Frequency film 12c foot— 2,000-ft. film scale device, $1.80 — Trouco Cement, half pint, 70c; pint, $1.35 — Catalogue free. (Please allow few days to fill orders.) Money-back guarantee! Consulting Engineer; 24 vears experience! Terms: cash. WESLEY TROUT, Box 575, ENID, OKLAHOMA. SITUATION WANTED THOROUGHLY EXPERIENCED THEATREMAN with many years of active and successful experience behind him, yet young enough to do a top-notch job, seeks a position with an independent exhibitor or group of theatres. At least let me tell you of my background and why you will find me a good investment. Address Box 621, Showmen's Trade Review, 1501 Bmadway, New York City. THEATRES WANTED WANTED TO BUY THEATRES IN VIRGINIA, West Virginia or North Carolina in towns of less than 5,000. J. F. LOFTUS, BRANDY, VA. USED EQUIPMENT NO MATTER what you have to sell a classified ad in STR will reach a wide volume of potential buyers at a cost too small to be considered an expense. STR classified ads are read because many who have used this medium expressed their satisfaction of the results they secured. Let us do the same for you. The cost is only 10c per word, five insertions for the price ot* three. Address, Classified Dept., Showmen's Trade Review, 1501 Broadway, New York City. Hl'GHF.S PRINTING CO. FAST STROUDSRURG PA.