We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Page 16
SHOWMEN'S TRADE REVIEW
July 15, 1939
Dealing realistically with the booking, advertising and exploitation of the newsreel, serial and short, and emphasizing their importance.
IN Ti E
Antonio Moreno and Blanche Sweet. Noah Beery Sr., serving as narrator, introduces the former favorites.
SHORT
Vitaphone
Errol Flynn goes to Catalina next week to produce another short subject in association with Howard Hill, world's champion archer. The subject will be boar hunting. Within a few days, Flynn will complete his lead opposite Bette Davis in "The Lady and the Knight" at Warner Bros.
Starting dates have been set for the first two Community Sings on the 1939-40 program. They will go before the cameras the last week in July. Sam Nelson will probably direct, and Hugh McCollum will produce. The first Sing will feature a medley of college songs, as yet unselected but representative of all sections of the country. The second, as announced, will present five world-beloved songs of Carrie Jacobs Bond. Familiar and sung wherever music is heard, the numbers are "The End of a Perfect Day," "I Love You Truly," "Wearyin' For You," "Were I" and "Pink Rose." Paul Mertz, of Columbia's music staff, is making special arrangements for both Sings.
Universal
"Tickled Pinky," the first of the 13 tworeel musicals announced by Universal for the 1939-40 season, has gone into production on the Universal lot. In keeping with the studio's announced intention to cast important name personalities in this series of pictures, Pinky Tomlin and his orchestra, Joy Hodges, Lucille Page, the Elderblooms and Mary Ruth, child pianist who makes her film debut in the Jascha Heifetz picture, have been assigned to "Tickled Pinky." Ralph Staub is directing.
Columbia
Screen Snapshots celebrated its 18th birthday this week with the release of an Anniversary Reel. The reel presents 38 great stars of the past, all making their reappearance from the very first Snapshots. They include: Mary Pickford, Douglas Fairbanks, Francis X. Bushman, Beverly Bayne, Rudolph Valentino, Norma and Constance Talmadge, Mabel Normand, Lew Cody, Clara Kimball Young, Charles Ray, Marguerite Clark, Dorothy and Lillian Gish, William S. Hart, Tyrone Power Sr., Betty Blythe,
Southern Governors Cooperate In Selling M of T, "Dixie— U. S. A."
On a dozen fronts publicity and exploitation tie-ups have been arranged on the latest March of Time, "Dixie — U. S. A."
In addition to March of Time's regular publicity and promotional activities, several Southern organizations (including many that cooperated in filming this release) are helping to publicize "Dixie — U. S. A." Carroll Downes of the Southern Governors' Conference is sending personal letters to the Governors of 11 Southern States and to all other people associated with the Conference to tell them about the new March of Time and urge them to see it. Letters are also being mailed to the officials and memberships of the National Farm Chemurgic Council, The Southern States Industrial Council, whose President Fitzgerald Hall speaks in the new March of Time; all persons associated with Georgia's famed Berry School, which figures prominently in the film ; The National Resources Committee, Tuskegee Institute, Jefferson Military College and other Southern institutions.
Scripps-Howard newspapers throughout the country will also run a special feature on "Dixie— U. S. A."
. . NEWSREEL SYNOPSES . .
(Released Saturday July 15)
PARAMOUNT (No. 99)— One-man submarine demonstrated; U. S. rushes gas mask production; Coast artillery tries out big cannons; American Leaguers beat Nationals 3-1,
MOVIETONE (Vol. 21, No. 88)— Parachute stalls at N. Y. World's Fair; Japan seizes Swatow; British monarchs at Agricultural show; U. S. rushes gas mask production; Army tests giant cannons; McNutt appointed to FSA; Emperor of Amman in Paris; Admiral Godfrey at Fair; American Leaguers beat Nationals 3-1; Fighting Fox wins Mass. Handicap; Lew Lehr and alley cats.
NEWS OF THE DAY (Vol. 10, No. 288) — U. S. pushes defense program; Army tests giant cannons: One-man submarine demonstrated; McNutt appointed to FSA; Japanese seize Swatow; British wings warn Axis powers; Life of vacation party; American Leaguers beat Nationals 3-1 ; Fighting Fox wins Mass. Handicap.
PATHE (Vol. 10, No. 103)— Neutrality hearing postponed; McNutt appointed to FSA; French cruisers in N. Y.; Bridges faces deportation; New heatresisting glass; Midshipmen in Quebec; American Leaguers beat Nationals 3-1.
UNIVERSAL (Vol. 11, No. 788)— Army tests big cannons; WPA strike in Detroit; Chemical warfare in Maryland; One-man submarine demonstrated; Carpet of fiowers in Italy; Charlie McCarthy at N. Y. World's Fair; Grandma bathing beauty contest at Coney Island; American Leaguers beat Nationals 3-1; Montauk auto race; Feminine boxing match; General Trujillo visits West Point and Washington.
(Released Wednesday, July 2)
PARAMOUNT (No. 98)— Girl Scouts go on voyage on schooner; Kentucky flood takes large death toll; Mrs. Marian Rice Hart ends journey as skipper of
ketch; U. S. sends Admiral Byrd to claim Polar areas; Danzig crisis, featuring scenes from Danzig, Gydnia, the German Baltic and London, together with message from Herbert Hoover.
MOVIETONE (Vol. 2, No. 87)— Civilian defense volunteers march for English monarchs; Autogiro postal service inaugurated at Philadelphia; Mrs. Marian Rice Hart ends journey as skipper of ketch; Clyde Beatty holds class for ambitious lion tamers at Atlantic City; Virginia Governor dedicates state building at N. Y. Fair; U. S. trains students in aviation at Glendale, Calif.; Fashions in form-fitting celanese jersey bathing suits; America's Czechoslovakian youth in exhibition at Randall's Island; Soap box derby in Washington; Dogs trained for winter sports; Girl Scouts go on voyage on schooner; Lew Lehr and self-launching life boat.
UNIVERSAL (Vol. 11, No. 787) — Scores die in Kentuckv flood; U. S. starts civil air schools; England's king reviews civilian forces; Howard Hughes tries stratoplane; New life boat dunks inventor; Clyde Beatty holds class for lion tamers; Pomp marks royal wedding at Florence, Italv: Girls sail on Sea Scout cruise; Gold miners hold jubilee at Baker, Ore.; "Shining One" wins Hollywood Derby; Woman ends 30,000-mile sea trip.
PATHE (Vol. 10, No. 102)— Kentucky flood; Autogiro mail service inaugurated; WPA chief Harrington talks on strikes ; All-electric orchestra at Palisades Park; Street cleaners buy Kahn estate; Admiral Byrd maps Antarctic plans; Army opens flying school; Hollywood derby.
NEWS OF THE DAY (Vol. 10, No. 287)— Danzig crisis; French rally for defense; WPA strike; Kentucky flood; Fire epidemic in London; Clyde Beatty holds class for lion tamers; Rocket life-boat shoots the works; Autogiro mail service inaugurated; Virginia Day at N. Y. Fair; Woman ends 30,000-mile sea trip; "Shining One" wins Hollywood derby.
FIRST RUN SHORT PRODUCT
BROADWAY, NEW YORK
(Week Beginning July IS) ASTOR — Prophet Without Honor (MGM) rev. 6-17-39
CAPITOL— How to Eat (MGM) rev. 7-8-39;
Goldilocks and the Three Bears (MGM) CRITERION — Legong (World); Paramount
Presents Hoagy Carmichael (Para.) rev.
5 27-39
PARAMOUNT — Barnyard Brat (Para.);
Watch Your Step (Para.) RADIO CITY MUSIC HALL— Donald's
Cousin Gus (RKO) rev. 5-20-39 RIALTO— Clyde Lucas and Orch. (Vita.)
rev. 1-14-39; Mickey's Parrot (RKO) rev.
9-3-38
ROXY — Tempest Over Tunis (20th-Fox) rev. 7-8-39: Winter Fashions (20th-Fox)
STRAND— Witness Trouble (Vita.) ; Dangerous Dan McFoo (Vita.)
CHICAGO LOOP
(Week Ending July 15) APOLLO — Barnyard Brat (Para.) CHICAGO— Inside Baseball (20th-Fox) rev.
6 3-39; The Master's Touch (Vita.) GARRICK— Toy Scouts (MGM); Mechanix
Illustrated No. 4 (Vita.) rev. 6-3-39 ROOSEVELT— Happily Buried (MGM) rev. 5-27-39; Bear That Couldn't Sleep (MGM) rev. this issue
Showman Lenses Golf Celebs
As Tiein on "Smooth Approach
Manager Joe Floyd of the Hollywood Theatre, Sioux Falls, S. D., turned the cameras on local golf celebrities for a home-town reel which was tied in with the engagement of the RKO Radio Pictures' Sportscope "Smooth Approach."
" 'Smooth Approach' has offered a splendid tieup with local golf courses and all those interested in golfing," says Floyd. "I had cameramen visit courses and ranges, and edited a newsreel on golf activities which made an excellent promotion unit to play with the short featuring Thompson, Metz, Smith and Dudley."
Small Town Breeds Critics
In the small town of Rolla, North Dakota, the screen fans are highly critical and on booster nights and two-for-one nights as well as any other they demand good shows, according to A. E. Munro, manager of the Munro Theatre in Rolla, a recent visitor at RKO Radio's Exhibitors' Lounge. The fans, he says, do a lot of reading on the movies and are desirous of seeing only good product. Munro says the Rolla Theatre draws from twenty-five miles around. There is no other house within this radius, which is a farming community.
"The Movies March On"
Sells the Whole Industry
The latest March of Time, "The Movies March On", properly exploited, can do more to create and attract favorable public attention to the industry than anything else that has happened for several years.
Intelligently educating the public on matters pertaining to the industry is always of vital importance due to many vulnerable spots at which every conceivable kind of organization and blue-nose center their attacks.
Theatremen should make it a point to play this latest issue even if they haven't bought the entire series. And after setting their dates they should lose no time in starting a campaign designed to back up this unusual and interesting attraction which will hold its own on any bill, single or double.
I — | 1 — 77^---'
fl