Showmen's Trade Review (1939)

Record Details:

Title:
Showmen's Trade Review
Date:
1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00088
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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Page 26 SHOWMEN'S TRADE REVIEW July 15, 1939 PARAMOUNT 1938-39 (Con.) RKO-RADIO 1938-39 (Con.) 20th CENTURY-FOX 1938-39 (Con.; Running Reviewed Time Issue of Running Reviewed Time Issue Of Running Reviewed Time Issue Of PICTORIALS (12) Part Tech. No. I Standard 10 No. 2 Good 10 No. 3 Slow 10 No. 4 Fair 10 No. 5 Fair 9 No. 6 Interesting 6 No. 7 Very Good 9 No. 8 I nteresting 10 No. 9 Fair 10 No. 10 Good II No. II I nteresting . . 10 POPEYE (12) Bulldozing the Bull Very Good 7 Cops Is Always Right. . . Average 7 Customers Wanted Almost a Reissue ... 7 Date to Skate Good 7 Ghosks Is the Bunk ...Good 7 Hello How Am I 7 Goonland Funny 7 Leave Well Enough Alone Fair 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare Swell 7 POPULAR SCIENCE (6) No. I Fair 10 No. 2 Interesting II No. 3 10 No. 4 Diversified 10 No. 5 Good II SPECIAL (I) (Tech.) Aladdin and His Wonderful Lamp Swell 22 SPORTLIGHTS (13) Champion Airhoppers ..Excellent Diamond Dust Very Good .... Death Valley Thrills . . Excellent Frolicking Frogs Good Good Skates Very Good .... Hold Your Breath Excellent H unting Thrills Good Racing Pigeons Interesting 10 Sporting Irish Swell Entertainment. 10 Sporting Test Excellent . . 10 Super Athletes Swell 10 Two Boys and a Dog. .. Different 10 Watch Your Step Unique 10 UNUSUAL OCCUPATIONS (6) No. I Interesting . 10 No. 2 Very Good II No. 3 All Right II No. 4 Good 10 No. 5 I nterestinq II No. 6 Interesting 10 COLOR CLASSICS (6) Tech. COLOR CRUISES (7) HEADLINERS (10) PAR AG RAPH ICS 10) POPEYE (12) POPULAR SCIENCE (6) SPORTLIGHTS (13) STONE AGE CARTOONS (12) SYMPHONIC (3) UNUSUAL OCCUPATIONS (6) RKO-RADIO 1938-39 8/13/38 8/27/38 9/24/38 I 1/19/38 12/ 3/38 1/21/39 2/1 1/39 3/ 4/39 5/ 6/39 6/10/39 7/ 1/39 . 8/27/38 . 1/21/39 . 2/18/39 . 12/10/38 . . Coming .Not Rev. . 1 1/19/38 . 4/29/39 . 9/24/38 . 7/ 8/39 . 9/24/38 . I 1/19/38 Not Rev. . 4/ 1/39 . 6/ 3/39 4/29/39 . 10/15/38 5/27/39 7/ 1/39 . 12/ 3/38 . 4/29/39 . 2/11/39 . 8/27/38 . 9/24/38 . 3/ 4/39 . 8/13/38 .11/12/38 .12/17/38 . Coming . 8/13/38 . 10/15/38 .12/17/38 . 1/21/39 . 4/29/39 . Coming DISNEY CARTOONS (18) (Tech.) Beach Picnic A Scream 8 . Brave Little Tailor ...Great 9 . Donald's Cousin G us . . . Excellent 7 Donald's Golf Game 8 Donald's Lucky Day ...A Scream 8 Donald's Penguin Swell 8 . Farmyard Symphony . . . A Real Treat 8 Ferdinand the Bull Excellent 8 Goofy and Wilbur Extremely Funny ... 8 Hockey Champ A Howl 8 Merbabies (SS) Good 8 Mother Goose Goes Hollywood Outstanding 7'/2. Pointer Very Funny 8 . Practical Pig Great 8'/2. Sea Scouts Excellent 8 Society Dog Show 8 Ugly Ducklino (SS) ...Wonderful 9 EDGAR KENNEDY (6) Baby Daze 15 Beaux and Errors Good 18 Clean Sweep 17 Clock Wise Funny 16 Maid to Order 18 HEADLINERS (4) Romancing Along 21 Sea Melody Very Good 10 Swing Vacation 19 LEON ERROL (6) Crime Rave Home Boner Major Difficulties Excellent .. . Moving Vanities Laugh Getter Ring Madness . 18 . 20 . 19 . 17 . 19 Stage Fright Very Funny 18 5/27/39 9/ 3/38 5/20/39 Not Rev 10/22/38 5/20/39 10/22/38 10/29/38 10/22/38 5/20/39 3/25/39 10/22/38 5/20/39 10/22/38 Coming . Not Rev. 10/22/38 .Not Rev. .10/ 1/38 . Not Rev. . 4/ 8/39 .Not Rev .Not Rev. . 10/ 8/38 Not Rev Not Rev. .Not Rev. . 10/29/38 . 5/ 6/39 Not Rev. . 9/ 3/38 MARCH OF TIME (13) Young America — Mexico's New Crisis. . Excellent 19 Mediterranean — Background for War Stirring Japan — Master of the Orient Very Good .... Dixie — U.S.A Fine War. Peace and Propaganda Timely Movies March On Very Good .... NU-ATLAS MUSICALS (13) Arcade Varieties Fair II MAGIC CARPET OF MOVIETONE (6) Golden California . . . . Good But Old 10 19 . 2/11/39 Good Neighbors . Good Stuff 1 1 18 Isle of Pleasure . Above Average . . . . II . 3/18/39 Land of Contentment . IO'/2 Mystic Siam . Fair . 10 19 . 4/15/39 Tempest Over Tunis . . .Timely 10 19 . . 5/13/39 Viking Trails . Very Good 1 1 19 . 6/10/39 22 . . 7/ 8/39 SPORTS PREVIEWS (6) Cafe Rendezvous Hello Mama Fair Readin', Writin' and Rhythm Samovar Serenade Styles and Smiles Good Talent Auction Fair Tropical Topics Under a Gypsy Moon ..Just Filler Venetian Moonlight Five Times Five QUINTUPLETS (I) RADIO FLASH (4) . 5/ 6/39 .Not Rev. . 4/ 8/39 .Not Rev. .Not Rev. . 10/ 1/38 . 10/29/38 .Not Rev. . 9/ 3/38 Not Rev. Dog Gone Poor Hectic Honeymoon Funny Plumb Crazy RAY WHITLEY (4) Prairie Papas 18 Ranch House Romeo . . Diverting 17 Sagebrush Serenade 19 Western Welcome Entertaining 20 REELISMS (9) Air Waves Outstanding .... Dude Ranch Exceptional .... Gold N twtreel Unusual Pilot Boat Interesting Soldiers of the Sea .... Interesting Swinguet Satisfactory Submarine Circus Unusual Television .. Very Interesting Trans America Fair World of Tomorrow . . . Fair Preview . . . 10 10 10 10 8 10 9 10 9 10 10 . 5/ 6/39 . 10/29/38 .Not Rev. Not Rev. . 4/ 8/39 Not Rev. . 5/14/38 . 3/18/39 .11/ 5/38 .Not Rev. . 12/10/38 . 2/ 4/39 . 4/22/39 . Coming .10/ 1/38 . 5/ 6/39 . 10/22/18 . 7/15/39 . 4/22/39 .11/ 5/38 . 12/10/38 . 2/ 4/39 .10/ 1/38 . Coming . 9/ 3/38 . 2/4/39 . Coming 5/ 6/39 . 3/18/39 . 4/ 8/39 SHEILA BARRETT (4) SPORTSCOPES (13) Big Leaguers Good 10 Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent 10 Devil Drivers Fast Moving 9 Fisherman's Paradise. .. Fascinating 10 On the Wing Remarkable .. 10 Riding the Crest Refreshing 9 Smooth Approach Very Good 9 Snow FaHs Thrills and Spills .. 9 Sporting Wings Very Good 9 1939-40 DISNEY CARTOONS (18) (Tech.) EDGAR KENNEDY (6) INFORMATION PLEASE (13) LEON ERROL (6) MARCH OF TIME (13) RADIO FLASH (8) RAY WHITLEY (8) REELISMS (13) SPORTSCOPES (13) 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 ..Not Rev. Dally Diet of Danger. . . Fast Action 9 . 11/19/38 Filming Big Thrills 9'/2..Not Rev Recording Modern Science Very Good 10 .. 8/20/38 Sand Hogs Interesting 10 .. 6/24/39 FASHION FORECASTS (4) (Tech.) Autumn Fashions Eye Fillinn 10 ..10/15/38 Midsummer Styles For the Women ... 10 ..Not Rev. Spring and Summer Fashions Excellent 9 .. 4/15/39 Winter Styles Very Good 10 ..12/24/38 LEW LEHR'S KINDERGARTEN (6) Muscle Maulers Very Funny 10 .. 4/29/39 What Every Boy Should „ Know 10 . .Not Rev. What Every Girt Should Know Problematical 10 ..10/15/38 What Every Inventor Should Knew 10 ..Not Rev Hunting Dogs Fascinating Inside Baseball For Baseball Fans Shooting For Par Sports Immortals Very Good Timber Toppers Exoellent . 8/20/38 . 6/24/39 . 10/15/38 .Not Rev. . 4/29/39 . 7/ 8/39 .12/24/38 . 4/ 1/39 . 6/ 3/39 .Not Rev. . 7/ 1/39 .11/26/38 TERRYTOONS (26) SIX IN TECH. Africa Squawks 6'/2..Not Rev. Barnyard Baseball 6'/2..Not Rev. Barnyard Egg-citement (Tech.) Excellent 7 .. 4/29/39 Bully Romance Just Filler 7 .. 6/17/39 Chris Columbe Good 7 .. 8/20/39 Cuckoo Bird 6'/2. . Not Rev. Doomsday (Tech.) 6'/2 . . Not Rev. Frame Up 6'/2. .Not Rev. Frozen Feet 6'/2 . . Not Rev. G. Man Jitters 6'/2 . . Not Rev. Glass Slipper (Tech.) ... Good 6V2. . 10/15/38 Goose Flies High 6'/2 . . Not Rev. Housewife Herman (Tech.) 6'/2..Not Rev. New Comer Satisfactory 6'/2. . 10/15/38 Nick's Coffee Pot Satisfactory 7 ..7/1/39 Nutty Network 6'/2 . . Not Rev. Old Fire Horse 6'/2..Not Rev. One Gun Gary in the Nick of Time 6'/2..Not Rev. Owl and the Pussycat 6V2..Not Rev. Prize Guest 6'/2..Not Rev. Stranger Rides Again 6'/2 • • Not Rev. String Bean Jack 6'/2 ..Not Rev. Their Last Bean Very Good 6'/2.. 5/ 6/39 Three Bears 6'/2 . . Not Rev. Village Blacksmith 6'/2. .Not Rev. Wolf's Side of the Story 6',2..Not Rev. 1939-40 ADVENTURES OF A NEWSREEL CAMERAMAN (4) DRIBBLE PUSS PARADE— LEW LEHR (6) FASHION FORECASTS (4) (Tech.) MAGIC CARPET OF MOVIETONE (6) SPORTS REVIEWS— THORGERSEN (6) TERRYTOONS (26) (10 in Tech.) UNITED ARTISTS 1938-39 WORLD WINDOWS (12) Tech. Arabian Bazaar Interesting 8 Eternal Fire Interesting II Fox Hunt in the Roman Campagna Good 10 Indian Road 10 Indian Temple 10 Jerusalem Outstanding 10 Jingle, The 10 Maharajah 10 Petra, the Lost City . . . Excellent 8 River Thames Beautiful 10 Roman Symphony Brilliant 10 Wanderers cf the Desert. Interesting 8 UNIVERSAL 1938-39 GOING PLACES (13) No. 53 Good 9 No. 54 Good 10 No. 55 Excellent 10 No. 56 Fairly Good 10 No. 57 Very Good 9 No. 58 9 No. 59 Fair 10 No. 60 Interesting 9 No. 61 Interesting 10 No. 62 10 No. 63 Fascinating 10 No. 64 Interesting 9 No. 65 Good 9 MENTONE MUSICALS (13) Bank Notes Lively 19 Beauty Shoppe ..Just Filler 20 Cafe Boheme Passable 17 Gals and Gallons Lively 19 Music and Models Entertaining 18 Nautical Knights 19 Patio Serenade Diverting 18 Pharmacy Frolics 19 Rhythm Cafe Good Diversion Side Show Fakir Fairly Good . . . Swing Sanatorium Wild and Bully Diverting With Best Dishes Entertaining ... 20 '/2 20 19 19 19 STRANGER THAN FICTION (13) No. 53 Interesting 9 . No. 54 Fair 9 . No. 55 Okay 9'/2. No. 56 Very Good 9 . No. 57 Interesting 9 . No. 58 . 9 No. 59 Interesting 9 . No. 60 Very Good 9 . No. 61 Just Fair 9 No. 62 10 No. 63 Very Good 9 No. 64 10 No. 65 Excellent 9'/2 . 12/24/38 .10/ 8/38 .10/15/38 .Not Rev. .Not Rev. . 10/ 8/38 .Not Rev. .Not Rev. . 12/24/38 . 4/ 8/39 .10/ 8/38 . 12/31/38 . 9/24/38 . 1 1/12/38 . 1 1/12/38 . I 1/26/38 . 12/10/33 .Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 .Not Rev. . 6/ 3/39 7/15/39 7/15/39 . 2/25/39 . 8/20/38 . 4/ 1/39 . 6/ 3/39 .12/ 3/38 .Not Rev. . 1 1/19/38 .Not Rev. . 8/20/38 . 9/24/38 .Not Rev. . 2/11/39 . 5/27/39 . 9/24/38 . 9/24/38 . 10/15/38 .12/ 3/38 . 12/10/38 .Not Rev. . 2/25/39 . 3/ 4/39 . 4/ 1/39 Not Rev. . 6/ 3/39 .Not Rev. . 7/15/39