Showmen's Trade Review (Jan-Mar 1940)

Page scan 000130 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000130
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Four unusual pictures will make their bows within the next month or two. They are: Gone With the Wind, 1 he blue Bird, Gulliver s Travels and Finocchio. 1 hese, in addition to many other strong pictures, are due tor early release, out the four stand out by reason or their tremendous possibilities and the advance build-up they have been getting both through trade channels and public contacts as well. "Chick"" Lewis in Showmen's Trade Review December 2, 1939 THE FOUR PICTURES NAMED ARE IN T ECHNICOLO R Tech nicolor Motion Picture Corporation HER BERT T. KALMUS, Presi dent Page 40 SHOWMEN'S TRADE REVIEW Presents i