Showmen's Trade Review (Jan-Mar 1940)

Page scan 000321 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000321
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Fchruan 17, 1940 SHOWMEN'S TRADE RE V I E W l/'agc 25 MGM 1939-40 PARAMOUNT 1938-39 (Cont.) PARAMOUNT 1939-40 (Cont.) Running Time CARTOONS (18) (Tech.) Fishing Bear Clever (Mad Maestro Good Peace on Earth Definitely a "Must' CRIME DOESN'T PAY (5) Know Your Money. Pound Foolish . Excellent 2! .Excellent 20 METROSCOPIX (1) CAREY WILSON MINIATURES (9) Ashcan Fleet Excellent II Failure at Fifty Excellent 10 Mendelssohn's Wedding March For Romanticists II Miracle at Lourdes Excellent II Old South Interesting 10 Rumba Rhythm Entertaining 10 Where Turf Meets Surf.. Fair 10 OUR GANG (8) Alfalfa's Double Chucklesome Captain Spanky's Showboat Funny Dad For a Day Good Time Out for Lessons Fair Reviewed Issue Of 2: 3, 40 I 20, 40 . 12, 9 39 2; 3 40 1, 20, 40 1 0 7 39 . 10, 28, 39 . I 1/25/39 . 1/20/40 . 2' 3/40 , 9. 2,39 . 2/ 3, 40 . 10, 14,39 II 25 39 12, 23 39 JOHN NESBITT PASSING PARADE (8) Forgotten Victory Interesting 9 .12 30 39 PETE SMITH SPECIALTIES (13) Let's Talk Turkey Swell Maintain the Right Very Good Romance of the Potato.. Good Ski Birds Excellent ROBERT BENCHLEY (4) Day of Rest Funny 10 See Your Doctor Very Funny 8 That Inferior Feeling. .. Excellent 10 11 25 39 , 1.20,40 12 23 39 , 1 1, 25 39 . 10, 28 39 .12,23,39 . 1 , 20 40 FITZPATRICK TRAVELTALKS (12) (Tech.) Day on Treasure Island Colorful 10 Land of Alaska Nellie. . Good 10 Natural Wonders of Washington State Okay 10 Old Natchez Good 9 Quaint St. Augustine. . . Charming 9 Valiant Venezuela Standard 9 PARAMOUNT 1938-39 BETTY BOOP CARTOONS (12) Buzzy Boop at the Concert Poor 7 Musical Mountaineers. .. .Amusing 7 My Friend the Monkey.. Poor 7 On With the New Okay 7 Pudgy in Thrills and Chills Fair 7 Pudgy the Watchman .... Fair 7 Rhythm on the Reservation Fair 7 Sally Swing Poor 7 Scared Crows Average 7 So Does An Automobile. Good 7 Yip Yip Yippy Good 7 , 9 9 39 . I, 27 40 .10,28,39 . 2/ 3, 40 .11/25 39 .12 23 39 ..10/ ,. 7/ , . 4/ . 7/: 24, 38 , 3,39 I 1/39 ,17/38 '21/39 / 13/38 / 5/39 5, 38 1/39 I, 39 29/39 COLOR CLASSICS (6) (Tech.) All's Fair at the Fair... Good Always Kickin' Fair Barnyard Brat Cute Playful Polar Bears Cute Small Fry Okay COLOR CRUISES (7) Colombia Fair Costa Rica Fair Guatemala Excellent Land of Inca Memories. . Fair Jamaica Fair Mexico Poor Republic of Panama Interesting 10 10 10 10 10 10 9 8, 27, 38 2, 1 1, 39 7/29 39 I 1/12, 38 4, 29, 39 7 29, 39 I 1/26/38 8/27,38 1/21,39 7/15, 39 9/24/38 4,' 8/39 HEADLINERS (15) Busse Rhythm Standard Champagne Music of Lawrence Welk Snappy Hal Kemp &. Orch Okay Lights! Action! Lucas!. .Excellent Moments of Charm Splendid Music Through the Years Lacks Movement Orrin Tucker & Orch Snappy Paramount Presents Hoagy Carmichael ....Tuneful Song Is Born Unusual Sweet Moments Sweet They Are Tempo of Tomorrow Good Three Kings and a Queen Good Music .... I0!'2 , 10, 15, 38 PARAGRAPHICS (13) Breaking the News Excellent Circus Co-Ed Very Good Farewell Vienna For Music Lovers Fisherman's Pluck Swell Sport Short Mildewed Melodramas , , . Very Funny Oh Say, Can You Ski? Commercial Raising Canines Interesting Rube Goldberg's Travelgab Very Funny Swans Tannhauser Classic That's Africa Unusual Unfinished Symphony ...Classic 10 10 iO 10 1 1 10 10 . 8(i 10 12 10 10 . 3/ 4, 39 .11,26 38 . 8/27, 38 . 7 16 38 . 2, 1 1, 39 , 1 1, 12, 38 . 5/27, 39 .12/17/38 . 8,26/39 . 7/ 1,39 . 4/ I 39 . 8 26 39 3 4 39 , 7 22 39 .4, 1, 39 . 9, 24 38 . 12, 17, 38 .10, 15 38 . 10/15, 38 .Not Rev . 8 13 38 . 3/ 4, 39 .11/26 38 Running Reviewed Time Issue Of PICTORIALS (12) Part Tech. Standard 10 2 Good 3 Slow 4 Fair 5 Fair 6 Interesting 6 7 Very Good 9 8 Interesting 10 9 Fair 10 No. 10 Good II No. II Interesting 10 No. 12 Very Good 10 POPEYE (12) Bulldozing the Bull Very Good 7 Cops Is Always R ight ... Average 7 Customers Wanted Almost a Reissue ,. 7 Date to Skate Good 7 Ghosks Is the Bunk Good 7 Goonland Funny 7 Hello. How Am I? Funny 7 It's the Natural Thing to Do Satisfactory 7 Leave Well Enough Alone Fair 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare Swell 7 POPULAR SCIENCE (6) No. No. No. No. No. No. 6 Good .Fair 10 .interesting II 10 .Diversified 10 .Good II II SPECIAL (I) (Tech.) Aladdin and His Wonderful Lamp Swell 22 SPORTLIGHTS (13) Champion Airhoppers . D iamond Dust Death Valley Thrills.. Two Boys and a Dog. UNUSUAL OCCUPATIONS (6) 1 Interesting 10 2 Very Good II 3 All Right II 4 Good 10 5 Interesting II 6 Interesting 10 1939-40 COLOR CLASSICS (6) (Tech.) Busy Little Ants 7 Fresh Vegetable Mystery. Clever 7 Little Lambkin 7 COLOR CRUISES (7) Chile Fair Travelogue . Cuba Ecuador Fair Isle of Columbus Peru Average HEADLINERS (10) Artie Shaw's Class In Swing For Swing Fans Only 10 Frankie Masters and His Orchestra Entertaining II Here's Hal Average Band Number 10 Jimmy Dorsey and His Orchestra 10 Moments of Charm of 1940 Very Good II Ted Flo Rito and His Orchestra Good II PARAGRAPHICS (10) Bits of Life Misses Fire II Busy Little Bears Splendid Pictorial Public Hobby No. I Stamp-endous Sugar Wind Good Touchdown Review Good Resume Windward. Ho! POPEYE (12) Females Is Fickle 7 Never Sock a Baby Good 6 Shakespearian Spinach ..Funny 7 POPULAR SCIENCE (6) No. I Very Good 10 No. 2 Very Interesting .... 10 No. 3 Interesting 10 No. 4 10 SPORTLIGHTS (13) Aqua-Rhythm Good 10 Bowling Skill Very Good 10 Catching Whoppers Thrilling 10 Dog Is Born Excellent 10 Desert Adventure Excellent 10 HydroManiacs Exciting 10 Judo Experts Excellent 10 . 8/13/38 . 8 27/38 . 9,24/38 . I 1/19/38 .12/ 3/38 . 1/21/39 . 2/11/39 . 3/ 4/39 . 5/ 6/39 . 6/10/39 . 7/ 1/39 . 7/29/39 . 8, 27, '38 , I 21 39 . 2, 18, 39 , 12, 10 38 . 7,'22,39 , 1 1/19/38 . 7/29/39 8 19, 39 . 4, '29/39 , 9 24 '38 . 7/ 8/39 , 9,24/38 1 I, 1938 Not Rev . 4/ I, '39 . 6/ 3, 39 . 8, 5/39 Excellent 10 10 15 38 Very Good 10 . . 5 27 ?9 10 . . 7 1 39 Good 10 . , 12 3 38 Very Good 10 . 4, 29 39 10 . . 2 1 1 39 Good 10 . . 8, 27 38 Interesting 10 . . 9 24 38 Swell Entertainment 10 . . 3 4 39 Excellent 10 . 8 13 38 Swell 10 1 1 12 38 Different 10 . 12 17 38 10 .. 7 22 39 8 1 3 38 . 10/15, 38 , 12 '17/38 . I 21/39 . 4 29, '39 . 7 22,39 Not Rev. 10, 21, 39 Not Rev. , 12, 16, 39 . Not Rev . 9 16, 39 Not Rev 10, 21, 39 1 20/40 12, 16, 39 Not Rev. . II ' 4/39 . I I / 1 I /39 . 12,16, 39 1 1 I 1 39 Not Rev , 9 2, 39 2/ 3,40 . 1 27 40 , Not Rev. Not Rev. II, 18, 39 . 2/ 3,'40 . 9/23/39 . 1 1 /25 39 . I 27 40 , Not Rev. ,11,18 39 2, 3.40 9,23,39 .11 4 39 , 9 23 39 8 26 39 . 1,20, '40 Running Reviewed Time Issue Of STONE AGE CARTOONS (12) Way Back When a Night Club Was a Stick 7 Way Back When a Triangle Had Its Points ' SYMPHONIC '3) Blue Danube Waltz Glorious Music .. Merry Wives of Windsor For Music Lovers William Tell Serious Music ... UNUSUAL OCCUPATIONS 'C) No. I Good 11 No. 2 Fairly Interesting ... II No. 3 Good II RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Autograph Hound Just Grand 8 Beach Picnic A Scream 8 Brave Little Tailor Great 9 Donald's Cousin Gus Excellent 7 Donald's Golf Game 8 Donald's Lucky Day A Scream 8 Donald's Penguin Swell 8 Farmyard Symphony A Real Treat 8 Ferdinand the Bull Excellent 8 Goofy and Wilbur Extremely Funny 8 Hockey Champ A Howl 8 Merbables (SS) Good 8 Mother Goose Goes Hollywood Outstanding 7' 2 Pointer Very Funny 8 Practical Pig Great 8'/2 Sea Scouts Excellent 8 Society Dog Show 8 Ugly Duckling (SS) Wonderful 9 Net Rev. Net Rev. 10, 21, '39 . , I I /1 1/39 12. 16/39 10, 14/39 12, 16, 39 . 2/ 3/40 EDGAR KENNEDY (6) Baby Daze Beaux and Errors Good Clean Sweep Clock Wise Funny Feathered Pests Maid to Order HEADLINERS (4) Romancing Along Sales Slips Sea Melody Very Good Swing Vacation LEON ERROL (6) Crime Rave Home Bon'ir Major Difficulties Excellent Moving Vanities Laugh Getter Ring Madness Stage Fright Very Funny . NU-ATLAS MUSICALS (13) Arcade Varieties Fair Cafe Rendezvous Hello Mama Fair Readin', Writin' and Rhythm Samovar Serenade Styles and Smiles Good Talent Auction Fair Tropical Topics Under a Gypsy Moon . . . Just Filler Venetian Moonlight 18 20 19 17 19 18 1 1 10 9 10 10 1 1 10 10 10 II QUINTUPLETS (I) Five Times Five Delightful RADIO FLASH (4) Dog Gone Poor Hectic Honeymoon Funny Marriagc-Go-Round Plumb Crazy RAY WHITLEY (4) Prairie Papas Ranch House Romeo Diverting Sagebrush Serenade Western Welcome Entertaining REELISMS (9) . 9/ 9, 39 . 5, 27,39 . 9 3 38 . 5,20,39 Not Rev. . 10, 22, 38 . 5/20, 39 10, 22, 38 .10 29 38 , 10, 22, 38 . 5,20,39 . 3 25/39 1 0 22 '38 5, 20, 39 . 10 22, 38 . 7, 22,39 Not Rev. .10/22/38 15 Not Rev. 18 . 10/ 1, 38 17 .Not Rev. 16 , , 4/ 8/39 16 . .Not Rev. 18 . Not Rev. 21 . , Not Rev. 17 . Not Rev. 10 . , 10/ 8 38 19 . , Not Rev. Not Rev. Not Rev. .10/29/38 . 5/ 6 39 Not Rev. . 9/ 3, 38 5/ 6 39 Not Rev. 4/ 8 39 Not Rev. Not Rev. 10 I 38 10 29 38 Not Rev. 9 3 38 Not Rev. . 5/ 6/39 . 10/29/38 Not Rev. .Not Rev. Not Rev. , 4 8, 39 Not Rev. . 5 14, 38 ...Outstanding 10 . . 3 18 39 10 .11 3 38 10 Not Rev. ...Unusual 10 . 12 10 38 9 . . 8 26 39 Pilot Boat 8 . . 2 4 39 Soldiers of the Sea. . . 10 . . 4 22 39 9 . 7 22 39 Submarine Circus . , . Unusual 10 . .10 1 38 Trans America Very Interesting Fair . . . 9 10 . . 5 ■ ■ '2 6 39 22 38 World of Tomorrow. . . 10 15 39 9 9 9 39 SHEILA BARRETT (4) i