Showmen's Trade Review (Jan-Mar 1940)

Page 20 SHOWMEN'S TRADE REVIEW IN THE SHORT _ SHCPS _ Paramount Five song numbers will be heard in the forthcoming Headliner short subject, "Have You Met Yvette?" which features Yvette, vivacious French songbird, Paul Baron, popular NBC orchestra leader and Ben Grauer, radio announcer. In addition to Yvette featuring her theme song "J'Attrendrai" other songs to be heard are "I Just Can't Make My Eyes Behave," "With the Wind and the Rain in Your Hair" and "In a Park in Paree." Paul Baron also will offer his original song number "Alibaba Rides." "Have You Alet Yvette?" directed by Leslie Roush will be nationally released April 19. Vitaphone Fifty children, ranging upward to 16 years of age have been engaged for "Cinderella's Feller," Technicolor short which goes before the cameras under direction of William AIcGann. Maris Wrixon is set to play the fairy princess in the picture, which Gordon Hollingshead will supervise. MGM Hugh Harman, cartoon producer has created a new star he thinks will be a hit of the new season. The new animated hero is "Silver, The Wonder Horse," star of a new cartoon of the same name. As a reward for their work in the animated cartoon field, two members of the cartoon departrnent have been promoted to head their own unit, making six animated features yearly, as part of the studio's annual release of eighteen such subjects. • The two are William Hanna and Joe Barbera, former director and writer with the Rudolf Ising unit of the department. Their first effort will be "Swijig Social," done in Technicolor under the supervision of Fred C. Quimby, department head. Warners Coordinate Shorts Production at Burbank Studios Several organic changes have been effected in the structure of Warners' short subject department as the Burbank Studio materializes its plan for making all of the company's product of this type. In the past, the majority of Warner shorts were produced at the Vitaphone studio in Brooklyn, which now is closed. Under the new setup, Ira Genet, who has been making a series of short subjects in the East, becomes aide to Gordon Hollingshead, who is in charge of this production. In particular, Genet will concentrate on a band series. Charles Tedford, who has written many of the historical featurets, has been switched to the feature department. Owen Crump, associated with the studio for about one year as a writer of shorts, will handle stories for this department and work on these scripts, as well. Warners plan to start work on its 1940-41 program of featurets and shorts on May 15. First picture on the new season's schedule to be released will be "Riding Into Society," the Elsa Maxwell featuret. Merchant Cooperates For the showing of a March of Time release, "Republic of Finland" at his theatre. Manager Charles J. Murray of Ft. Worth, Texas, helped the Finnish Relief by getting the cooperation of a local merchant, who also bought tickets at $100 each. The newspapers came through with plenty of stories, and there were lots of window cards posted in prominent locations. It was a neighborhood engagement, but Murray put it across as well, or perhaps better, than many managers of deluxe houses. NEWSREEL SYNOPSES . . {Released Saturday, March 30) PARAMOUNT (No. 61)— West Point gymnasts at Eastern Intercollegiate meet; Hitler and Mussolini confer; Sun spots affect radio, telephone, wire service; U. S. submarine Triton launched; Presidentelect of Costa Rica welcomed in Washington; Mackenzie-Kmg re-elected in Canada; Barber shop quartet contest. MOVIETONE (Vol. 22, No. 58)— Western Front awaits action; Duke of Windsor jvisits Tommies :i British help French farmers plow; War training in Egypt; Dutch submarine sunk; British freighter sunk by U-boat; British build new vessels; U. S. submarine Triton launched; Inventor Barlow's bomb demonstrated; Fashions in glass; Cheltenham steeplechase; Australian trained police dog; Skiing at Sun Valley. NEWS OF THE DAY (Vol. 11, No. 256)— War ends in Finland; Welles in London; Egypt's army guards Nile; Inventor Barlow's bomb demonstrated; Woodring defends plane sales to Allies; Blizzard in New York State; Stage stars pick glamor girl (Chicago only); Barber shop quartet contest; Hockey, N. Y. Rangers vs. Boston Bruins. PATHE (Vol. 11, No. 73)— President-elect of Costa Rica in Washington; British test home defense forces; Welles in London; Ribbentrop in Rome; Mackenzie-King re-elected in Canada; Dutch submarine sunk; Woodring defends sales of U. S. planes; Inventor Barlow demonstrates bomb. UNIVERSAL (Vol. 12, No. 862)— Inventor Barlow demonstrates bomb; War ends in Finland; British test home defense forces; Canada's wartime election; New stratosphere plane tried out; Blizzard in New York State; Amateur boxing bout; Warm weather in mountains; Skiing at Sun Valley. {Released Wednesday, March 27) PARAMOUNT (No. 60)— Skiing in New Hampshire; Department store fire in Boston; Chicago hospital seeks blood donor; Welles ends tour; Children take "fun cure"; Skating meet in New York; World's youngest golfer; Easter in New York, Yosemite Park and Washington, D.C. MOVIETONE (Vol. 22, No. 57)— Liner Queen Mary on mystery voyage; Cruiser Achilles comes home; Ice-breaker on Penobscot River; Australia forest fires; Crime drive in Kansas City; Easter observances in New York, Washington and Hollywood ; "Lillian Russell" hat fashions; Lew Lehr and monkey fashions; Skating meet in New York; World's youngest golfer. NEWS OF THE DAY (Vol. 11, No. 255)— Finland's fate spurs Norse army maneuvers; Easter observances in New York and Yosemite Park; Miami coeds take up aviation training; Manhattan's 9th Avenue "el" doomed; White House egg rolling; Liner Queen Mary on mystery voyage; Ice carnival in New York. PATHE (Vol. 11, No. 72)— S.S. Queen Mary joins King's navy; Russia absorbs Polish war areas; Welles visits exiled Polish government; Famed Hull House is 50 years old; World's youngest golfer; Ice carnival in New York; ^reg Rice stars at Chicago Relays. UNIVERSAL (Vol. 12, No. 861)— Easter observances in New York, Hollywood and Washington, D.C; Texas air cadets get their wings; Junk helping French at war; Fish fry at Longview, Wash.; Track aces in Chicago Relays; World's youngest golfer; Ice carnival in New York; Roller derby in Chicago. FIRST RUN SHORT PRODUCT BROADWAY, NEW YORK (Week Beginning March 30) CAPITOL — Valiant Venezuela (MGM) rev. 12-23-39; Know Your Money (MGM) rev. 2.3-40. CENTER— Pennant Chasers (RKO-Pathe) ; The Ugly Duckling (RKO-Disney) rev. 10 22-38. CRITERION— Vacation Diary (RKO-Pathe) rev. 2-17-40: The Curious Puppy (Vita.) GLOBE — The First Robin (20th-Fox) ; Topnotch Tennis (20th-Fox) rev. 2-24-40; The Sillv Season (20th-Fox) rev. 11-18-39. PARAMOUNT— Busv Little Bears (Para.) rev. 11-11-39; Females is Fickle (Para.) rev. 3-23-40. RIVOLI — Aida (Guaranteed Pictures) ; Jerusalem (UA) rev. 10-8-38. ROXY— For Outdoors (20th-Fox) rev. this issue: Kittens Mittens (Univ.) rev. 2-24-40. STRAND— Africa Squeaks (Vita.) rev. 2-24 40. CHICAGO LOOP (Week Ending March 30) APOLLO— What's Your I.Q. (MGM) rev. 3-9-40; Females is Fickle (Para.) rev. 3 23-40. CHICAGO— Following the Hounds (20th-Fox) rev. 2-24-40. GARRICK— Busy Bakers (Vita.); Seattle, Gateway to the Northwest (MGM) rev. this issue. ROOSEVELT— Ants in the Plants (Para.) rev. 3-23-40 ; L'nusual Occupations No. 3 (Para.) rev. 2-3-40. UNITED ARTISTS— Canada at War (RKO M of T) rev. 3-9-40; The Beach Picnic (RKO-Disney) rev. 5-27-39 ; For Outdoors (20th-Fox) rev. this issue. Swell Publicity Break Four two-column scene mats, one on top of the other, and each one dealing with a Warner Historical Featuret, were promoted from the Dallas Times Herald, Dallas, Texas, as a plug for the engagement of "Teddy, the Rough Rider," at the Palace. Chalk up another swell publicity break for Besa Short and her Short Subjects Department of Interstate Theatres. A "Old Hired Hand Is Always There With the Right Idea" You, Too, Can Have an Idea Factory Encyclopedia of Exploitation Live-wire Showmen all over this country are using the sure-fire system of boosting box office receipts by calling on fheir Encyclopedia of Exploitation for ideas, suggestions, plans and methods of exploiting shows in the way that brings results. "Old hired hand is always there with the right idea," they tell us. Why not hire a helper you can rely upon? Get a copy. Now, of Encyclopedia of Exploitation. Order by mail from: SHOWMEN'S TRADE REVIEW 1501 Broadway, New York City / \