Showmen's Trade Review (Jan-Mar 1940)

Page scan 000537 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000537
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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March 30, 1940 SHOWMEN'S TRADE REVIEW Page 29 "... with the new Strong UtiUty High Intensity Arc Lamps. They give me twice the Hght I had with my old low intensities at an increased combined current and carbon cost of less than 2c an hour. "The densest black and white films fairly sparkle and I realize now that it's impossible to show colored films properly without the snow-white light of the high intensity." The new Strong Utility High Intensity Arc Lamp was designed especially for moderate sized theatres, with screens up to 18 feet in width; where the vivid brilliancy of high intensity projection has been heretofore denied by prohibitive operating cost. Write today for descriptive folder. THECTn/^M/^ELECTHIC COHPOHATION 5TR.ONG ^ ^ V * ■ t-s.^ V I ^ V I 2501 LAGRANGE STREET • TOLEDO, OHIO ^ 1 1 ^^X^ ^ I ^ J Export Office: Room 2002, 220 W. 42nd St, New York City An Independent Theatre Supply Dealer will arrange a demonstration in your theatre without obligation.