Showmen's Trade Review (Jan-Mar 1940)

Page scan 000539 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000539
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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March 30, 1940 SHOWMEN'S TRADE REVIEW Page 31 'What to dor THE QUESTION OF "HOW TO HAVE HIGH INTENSITY PROJECTION AT LOW COST" has now been answered by T/ie New 19000 Series /a PROJECTION ARC LAMP AND ASSOCIATED RECTIFIER EQUIPMENT A low cost, high intensity, direct current projection arc of intermediate capacity designed especially for theatres of up to 800 seats and using screens as large as 18 feet in width, heretofore restricted to the use of low intensity lannps, with their dim yellow light, because the operating, if not the original cost of the earlier high intensities has been prohibitive. Although the Simplex High projects twice as much light as the low intensity the over-all operating costs are only slightly higher, because this new arc operates at only 27 volts a« compared to 55 volts in the low intensity, and each 14-inch 7 m.m, suprex positive carbon burns for at least two hours. This Simplex High projects the snow white light characteristic of the high intensity arc which is so necessary to the projection of colored pictures. Distributed hy — NATIONAL THEATRE SUPPLY COMPANY ANOTHER EXAMPLE OF Branches In Principal Cities ENGINEERING EXCELLENCE