Showmen's Trade Review (Jan-Mar 1940)

Page scan 000552 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000552
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Page 44 SHOWMEN'S TRADE REVIEW March 30, 1940 COLUMBIA 1938-39 COLUMBIA 1938-39 (Cont. MGM 1938-39 Running Reviewed Time Issue Of Comment Not Rev. Not Kev. .12/17/38 . 8/27/38 9/ 9/39 Not Rev. .12/17/38 12/24/38 10/29/30 , 4/ 8/39 6/24/39 Not Rev. Not Rev. 3/18/39 Not Rev. 4/22/39 10/ 1/38 10/ 7/39 . 10/ 1/38 Not Rev. 4/22/39 9/10/38 Not Rev. 5/13/39 Not Rev. 12/17/38 7/ 1/39 Not Rev. Not Rev. 2/11/39 . ALL STAR COMEDIES (18) Boom Goes tlie Groom l7'/2. Chump Takes a Bump l6'/2 Home On the Rage Pretty Good 17 Many Sappy Returns Funny 18 Mooching Through Georgia Good Slapstick 19 Mutiny On the Body I7i/a Nag In the Bag Funny 17 Nightshirt Bandit Funny 17 Not Guilty Enough Funny 17 Now It Can Be Sold Funny 17 Pest From the West. . . . Keaton Humor 18 Pio a la Maid |g Rattling Romeo 17 Sap Takes a Wrap Funny '. 151/2 Star Is Shorn , , . 1 71/2 Swing You Swingers Very Funny ......... i8'/2 Sue My Lawyer Fairly Good 17 Trouble Finds Andy Clyde Fair Slapstick 18 COLOR RHAPSODIES (16) (Tech.) Animal Cracker Circus.. Good 7 Gorilla Hunt 8 Happy Tots Fair 7 Hollywood Graduation .Clever 7 Hollywood Sweepstakes 8 House That Jack Built... Very Amusing 7 Kangaroo Kid 71/2 Little Moth's Big Flame Clever 8 Lucky Pigs Good 7 Midnight Frolics 7 Nell's Yells 7 Peaceful Neighbors Well Done S'/i . . COLUMBIA TOURS (6) Bermuda — Islands (f Paradise Colorful lO'/a . 9/11/37 Big Town Commuters 9 ..Not Rev. In Morocco Interesting 10 .. 9/16/39 Man Made Island Interesting 9/2 6/17/39 Province of Quebec Good II 12/17/38 Sojourn In India 10 ..Not Rev. COMMUNITY SINGS (12) College Songs Lively 10 Friendship Songs... Satisfactory 10 Moonlight Melodiss lO'A Parade of Hits . ' 91/2 Romantic Tunes Excellent 10 Season's Idea II Songs of the West 10 South Sea Songs.. Good 10 Strauss Waltzes Different 10 Sweetheart Melodies IO'/2. GREAT MOMENTS OF HISTORY (6) KRAZY KAT (8) Golf Chumps 7 Gym Jams Good .. . 6'A Hot Dogs On lc» 6 Krazy's Bear Tal« Fair 71/, Krazy's Shoe Shop 7 Lone Mountie 7 MUSIC HALL VANITIES (6) Montmartre Madness Entertaining 10 Night in a Music Hall Entertaining 101/2 Night at the Troc .. lO'A Yankee Doodle Home . Good 10 PICTUREGRAPHS (6) SCRAPPY (8) Early Bird Good eiA Happy Birthday For the Kiddies 6 Scrappy's Added Attrac „ tion 6/2. Scrappy's Rodeo 7 Scrappy's Side Show 7 Worm's Eye View just Filler 7 .10/ 1/38 . 2/ 4/39 Not Rev. Not Rev 6/17/39 Not Rev. Not Rev. 10/29/38 4/29/39 Not Rev. Not Rev. . 9/10/38 Not Rev. . 3/18/39 Not Rev. Not Rev. . -5/27/39 . 2/ 4/39 Not Rev. 6/ 3/39 10/ 1/38 2/ 4/39 Not Rev. Not Rev. Not Rev. 5/13/39 SCREEN SNAPSHOTS (13) No. I (Series 18) . No. 2 No. 3 No. 4 No. 5 No. 6 No. 7 No. 8 No. 9 No. 10 • Enjoyable 10 9 . .Excellent lO'/2. 10 . .Good 91/2 .Interesting 10 .For Rabid Fans 10 SPORT THRILLS (13) Big Fish Satisfactory ... 10 Diving Rhythm Excellent 10 Football Giants Interesting 10 Jockeys Up Excellent 9/2' King Vulture Outstanding II Navy Champions Fair . . . 91/, Odd Sports lOi/, Ski Rhythm Excellent 10 Technique of Tennis Excellent 10 There Goes Rusty \\ [Wz STOOGE COMEDIES (8) A Ducking They Did Go Good Slapstick .. leVi Flat Foot Stooges Good Slapstick IS'A Mutts to You Okay Slapstick 18 Saved bv the Bell 1 7 Three Little S«w and Sews Ig Violent Is the Word For Curley Fair Slapstick 18 We Want Our Mummy 17 Yes, We Have No Bonanzas ig Not Rev. Not Rev. Not Rev. 2/ 4/39 . Not Rev. . 3/18/39 Not Rev. 4/29/39 5/13/39 6/17/39 . 9/ 9/39 . 5/13/39 .10/ r/38 . 6/17/39 1/ 7/39 4/29/39 Not Rev. 12/17/38 6/17/39 Not Rev. 4/22/39 2/ 4/39 12/17/38 Not Rev. Not Rev. 9/10/38 Not Rev. Net Rev. Running Reviewed Time Issue Of WASHINGTON PARADE (6) Inside the Capitol Good n Inside the White House Fair ... \\ Library of Congress Informative ■ " 10 Washington Very Good 10 1939-40 ALL STAR COMEDIES (18) All American Blondes Fair Andy Clyde Gets Spring Chicken Mere Filler Awful Goof Glove Slingers Good ' Sla'p'stick "etk^r Fairly Funny Mr. Clyde Goes to Broadway Nothing But Pleasure. . . Amusing Pardon My Berth Marks Filler Skinny the Moocher. . . Funny Static In the Attic Funny Teacher's Pest Fairly Funny CINESCOPES (6) Fashion Takes a Holiday. Feminine Appeal II Threads of a Nation Interesting ' 11 World of I960 Interesting . . 10 COLUMBIA TOURS (6) Average 10 l6'/2 20 . 18 . 10 Beautiful Switzerland Historic Cities »f India Holland and the Zuyder Zee . Interesting 10 Life in Paris |q New Hampshire Good Travel Film'. II Unveiling Algeria |q COLOR RHAPSODIES (16) Tecb. Blackboard Review 7 Boy, a Gun and Birds Fair 7 Crop Chasers Good 71/ Dreams On Ice Cute 7 Greyhound and the Rabbit .' .' 7 Happy Tots' Expedition ki/. Jitterbug Knights Fair 7 Mother Goose in Swingtime 7 Mountain Ears Cute 7 COMMUNITY SINGS (10) College Songs ig Crosby Hit Songs 9 Gypsy Songs Very Good . 10 ' Old Time Songs 91/ Stephen Foster Songs .....\V.'. 10 FABLES CARTOONS (6) Little Lost Sheep Fair 7 Park Your Baby Average 7 Practise Makes Perfect V j FOOLS WHO MADE HISTORY (6) Story of Charles Good J.!!''".. ^.::. Excellent 10 ..10/21/39 Excellent || , . 9/16/39 Not Rev. Not Rev. 2/17/40 Not Rev. Not Rev. . 9/16/39 . 2/24/40 .Not Rev. Story of Ellas Howe! HAPPY HOUR Book of Books Outstanding 10 Building of Boys Noteworthy 10 MOMENTS OF COMEDY (6) PALS AND PETS (6) PHANTASIES CARTOONS (10) Charm Bracelet aw Man of Tin 7 Millionaire Hobo .' g'/ Mouse Exterminator Fair ' g'A SCREEN SNAPSHOTS (12) No. I Art of Make-Up Very Good 10 No. 2 Training Animal M®H'"\. .v Average 10 . No. 3 Novelty Parties 10 No. 4 Trip Thru Studios 10 No. 5 Art in Hollywood. Fan Appeal II '. STOOGE COMEDIES (8) A Plumbing We Will Go ig Calling All Curs Good Slapstick I8 Oily To Bed, Oily To „ Rise Swell Slapstick 18 Rockin' Through the Rockies Slap-Happy Fun I6IA Three Sappy People jgi/. You Nazty Spy! Swell Satire .... ... |8 .' WASHINGTON PARADE (6) Inside the F.B.I \\ Smithsonian Institution Exceptional 11 U. S. Treasury Excellent 10 WORLD OF SPORTS (12) Bows and Arrows Very Good 10 Flying Targets For Sportsmen '. 10 Jai Alai Good 9 Rough House Fiesta 10 Skiing Technique |0 . .11/18/39 . . 10/21/39 Not Rev. Not Rev. Not Rev. 1/27/39 .10/14/39 .11/11/39 Not Rev. . Not Rev. . 3/16/40 Not Rev. 8/12/39 9/16/39 3/16/40 Not Rev. 2/10/40 Not Rev. . I I/I 1/39 . 2/ 1 0/40 Comment CARTOONS (15) Running Time . 6/10/39 . 2/11/39 . 8/26/39 .12/17/38 . I I/I 1/39 . 1/ 6/40 Not Rev. . 1/ 6/40 . 2/24/4P Not Rev. . 2/17/40 . 3/16/40 . 9/ 2/39 . 9/ 2/39 . 8/12/39 3/16/40 2/24/40 1/ 6/40 .12/30/39 Not Rev. . 9/16/39 Not Rev. . 3/16/40 Not Rev. Not Rev. . 1/ 6/40 . 10/14/39 .10/14/39 . Not Rev. . Not Rev . 9/ 9/39 Not Rev. .10/14/39 . 10/21/39 . 3/16/40 . 12/30/39 Not Rev. Net Rev. Art Gallery (Tech.) Excellent .... « Bear That Couldn't Sleep Clevpp #> Blue Danube Beautifni n Bookworm (Tech.) I Goldilocks and the Three ' ..Bears gj„j Jitterbug Follies . . Fair 5 Little Goldfish (Tech.) ,. .Amusing » Mama's New Hat ....... Po.r 7 ^"'her's Family ...Very Funny'".::':.'." 9 Seal Skinners poor ? Wanted No Master. I CRIME DOESN'T PAY (6) Drunk Driving Fine 01 Help Wanted ; ; . Excellent ' ' : l\ Thint^ J? t"^" Excellent 20 Think First . .. One of the Best 20 While America Sleeps . Timely 21 Wrang Way Out Excellent ........... 17 MINIATURES (10) Reviewed Issue Of . 5/27/39 . 7/15/39 .12/30/39 . 9/16/39 . 7/29/39 . 3/25/39 . 4/22/39 . 3/18/39 . 10/28/39 4/15/39 Not Rev. . 10/28/39 . 7/22/39 . 4/ 1/39 .10/ 7/39 . 4/22/39 . 1/ 7/39 City of Little Men .Splendid . . 9/ 3/38 . . 1/28/39 . . 7/ 8/39 . . 7/ 8/39 . . 2/25/39 Great Heart .Impressive 11 Greener Hills Hollywood Hobbies Good Ice Antics .... . Entertaining Love On Tap .... 10 Miracle of Salt Lake . Prophet Witheut Honor Streamlined Swing They Live Again i . Satisfactory .... . Excellent Entertaining .... Excellent .... 10 II .... 9 .... 10 . Not Rev. . .12/10/38 . . 6/17/39 . . 10/15/38 .11/12/38 MUSICALS (6) Dream of Love Impressive .. 17 Happily Buried Fair 21 Men of Steel okay 21 Once Over Lightly Darn Clever ! ! 20 Somewhat Secret Entertaining V. V. 2I OUR GANG (12) Aladdin's Lantern Funny n .Alfalfa's Aunt Humorous n Auto Antics Amusing ....\:.:.: ' go Clown Princes Funny " 10 Cousin Wilbur Fairly Amusing ...V. 10 gofl. Daze Good ij Duel Personalities Amusing "' 10 Football Romeo Good Gang in Joy Scouts Fair n Men in Fright Enjoyable ] . . ! .' ! . : ! ' 11 Practical Jokers Satisfactory ... 9 Tiny Troubles Fair "10 PASSING PARADE (10) Angel of Mercy Impressive 10 Giant of Norway Excellent ... || New Roadways Very Good 10 No. I Very Good " 10 One Against the World. Exceptional 10 Story of Alfred Nobel.. Excellent 1 1 Story of Dr. Jenner Excellent 10 Story That Couldn't Be " Printed Inspiring 10 Unseen Guardians Excellent 11 Yankee Doodle Goes to Tew Outstanding 10 PETE SMITH SPECIALTIES (13) Culinary Carving Fair 9 Double Diving Excellent 8 Football Thrills of 1938 . For Grid Fans Only 10 Heroes At Leisure Exciting 8 Hot On Ice Good 10 Man's Greatest Friend . . Excellent 10 Marine Circus (Tech.) ... Excellent 9 Penny's Picnic (Tech.) . Appetizing .. 10 Poetry of Nature Novel 8 Radio Hams Very Good . 10 Set 'Em Up Very Good ' 10 Take a Cue Excellent ' 10 Weather Wizards Very Good 9 ROBERT BENCHLEY (8) An Hour For Lunch Good Satire .... 9 park Magic Very Funny 9 Home Early Funny 9 How to Eat Excellent 10 How to Sublet Amusing 8 How to Watch Football Funny 9 Mental Poise Fair 7 Opening Day Subtle Stuff ' 9 2/25/39 5/27/39 1/ 7/39 1/28/39 4/22/39 .10/15/38 . 1/28/39 . 9/ 9/39 . 5/ 6/39 . 6/17/39 . 7/29/39 . 3/25/39 . 12/17/38 . 7/29/39 .11/12/38 . 1/ 7/39 3/25/39 . 6/24/39 . 7/29/39 . 2/25/39 .11/12/38 . 9/ 2/39 . 2/25/39 . 4/22/39 . 8/ 5/39 10/ 7/39 . 6/24/39 . 8/ 5/39 . 1/28/39 . 9/16/39 . 2/25/39 .11/12/38 .12/17/38 . 4/22/39 . 1/ 7/39 . 7/15/39 . 6/24/39 .10/28/39 . 8/19/39 4/22/39 , 3/25/39 . 5/27/39 . 6/24/39 7/ 8/39 . 1/28/39 .11/12/38 . 1/ 7/39 . 12/10/38 TRAVELTALKS (12) (Tech.) Ancient Egypt Fascinating 8 Cairo, City of Contrast. . Fascinatinj 9 Colorful Curacao Very Good 8 Glimpses of Australia. . Good 9 Imperial Delhi Average 8 Jaipur, the Pink City Good 8 Java Journeys s Madeira, Isle of Romance Enchanting 8 Picturesque Udaipur ... Interesting 8 Rural Hungary Good 9 Singapore and Jahore ... Interesting V 9 Sydney — Pride of Australia Good 9 . 2/25/39 10/15/38 . 7/29/39 . 6/ 3/39 . 3/25/39 .12/10/38 Not Rev. .11/19/38 . 7/15/39 . 6/17/39 . 1/28/39 . 1/ 7/39