Showmen's Trade Review (Jan-Mar 1940)

Page scan 000553 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000553
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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March 30, 1940 MGM 1939-40 Comment CARTOONS (18) (Tech.) SHOWMEN'S TRADE REVIEW PARAMOUNT 1938-39 (Cont.) Running Reviewed Time Issue Ot Fishing Bear Clever 9 Home on the Range Cute s ivlad Maestro Good S Peace on Earth Definitely a "Must". 8 Puss Gets the Boot Good 9 CRIME DOESN'T PAY (5) Jack Pot One of the Best ... 19 Know Your Money Excellent 21 Pound Foolish Excellent 20 METROSCOPIX (I) CAREY WILSON MINIATURES (9) Ashcan Fleet Excell.^nt I I Door Will Open Unusual 1 1 Failure at Fifty Excellent 10 IHendelssohn's Wedding ^. . ^ March For Romanticists ... II Miracle at Lourdes Excellent II Old South Interesting 0 Rumba Rhythm Entertaining 10 Where Turf Meets Surf.. Fair 10 OUR GANG (8) Alfalfa's Double Chucklesome II Big Premiere Poor lU Captain Spanky's Showboat Funny Dad For a Day Good Time Out for Lessons Fair . 2/ 3/40 . 3/ 3/40 1/20/40 12/ 9/39 . 3/ 9/40 3/30/40 2/ 3/4U 1/20/40 . 10/ 7/39 . 3/30/40 10/28/39 1 1/25/39 . 1/20/40 . 2/ 3/40 . 9/ 2/39 . 2/ 3/40 2/ 3/40 3/30/40 Forgotten Victory. PETE SMITH SPECIALTIES (13) Domineering Male . Let's Talk Turkey Maintain the Right Very Good Ski Birds Exce lent Stuflie Swell ... What Your l.tt.? Good .. . . 10 10/14/39 1 1 11/25/39 1 1 12/23/39 : (8) 9 .12/30/39 ) 10 . . 3/30/40 10 .11/25/39 10 1/20/40 9 . .12/23/39 8 .11/25/39 11 . 3/ 9/40 7'/2 3/ 9/40 ROOERT BENCHLEY (4) Day of Rest Funny 10 Home Movies A Home a See Your Doctor Very Funny 8 That Inferior Feeling. Excellent 10 10/28/39 . 3/ 9/40 .12/23/39 . 1/20/40 Northward Ho! SPECIAL SUBJECT A Trailer 3/ 9/40 FITZPATRlCK TRAVELTALKS (12) (Tech.) Day on Treasure Island . . Colorful 0 Land of Alaska Nellie. . Good 10 Natural Wonders of Washington State Okay 10 Night Descends on . Treasure Island Fair a Old Natchez Good ■■ » Quaint St. Augustine Charming 9 Seattle. Gateway to the Northwest Standard 9 Valiant Venezuela Standard 9 PARAMOUNT 1938-39 BETTY BOOP CARTOONS (12) Buzzy Boop at the Concert Poor 7 Musical Mountaineers Amusing 7 My Friend the Monkey.. Poor 7 On With the New Okay 7 Pudgy In Thrills and Chills Fair 7 Pudgy the Watchman Fair 7 Rhythm on the Reservation Fair 7 Sally Swing Poor 7 Scared Crows Average 7 So Does An Automobile . . Good 7 Yip Yip Yippy Good 7 COLOR CLASSICS (6) (Tech.) All's Fair at the Fair... Good 7 Always Kickin' Fair 7 Barnyard Brat Cute 7 Playful Polar Bears Cute 7 Small Fry Okay 7 . 9/ 9/39 . 1/27/40 .10/28/39 . 3/ 9/40 . 2/ 3/40 .11/25/39 . 3/30 40 .12/23/39 COLOR CRUISES (7) Colombia Fair Costa Rica Fair Guatemala Excellent Land of Inca Memories. . Fair .. Jamaica Fair . . . Mexico Poor Republic of Panama 10 10 10 10 10 10 Interesting 9 . 9/24/38 . 6/ 3/39 . 2/1 1/39 12/17/38 . 1/21/39 . 8/13/38 . 8/ 5/39 . 10/15/38 . 7/ 1/39 . 4/ 1/39 7/29/39 . 8/27/38 . 2/11/39 . 7/29/39 11/12/38 . 4/29/39 7/29/39 I 1/26/38 8/27/38 1/21/39 7/15/39 9/24/38 4/ 8/39 HEADLINERS (15) Standard lOVi. Busse Rhythm Champagne Music of Lawrence Welk Snappy 10 Hal Kemp & Orch Okay 9 Lights! Action! Lucas 1. . Excellent 10 Moments of Charm Splendid 10 Music Through the years Lacks Movement II Orrin Tucker & Orch Snappy 10 Paramount Presents Hoagy Carmtchael Song Is Born Sweet Moments Sweet They Are Tempo of Tomorrow... .Good Three Kings and a Queen Good Music 10 ..Tuneful 10 . .Unusual 10 10 10 Running Reviewed Time Issue Of PARAGRAPHICS (13) Breaking the News Excellent Circus Co-Ed Very Good Farewell Vienna For Music Lovers Fisherman's Pluck Swell Sport Short Mildewed Melodramat ...Very Funny Oh Say, Can You Ski 7. Commercial Raising Canines Interesting Rube Goldberg's Travel yab Very Funny Swans Tannhauser Classic That's Africa Unusual Unfinished Symphony ...Classic PICTORIALS (12) Part Tech. No. I Standard .. No. 2 Good No. 3 Slow No. 4 Fair No. 5 Fair No. 6 Interesting No. 7 Very Good No. 8 Interesting No. 9 Fair No. 10 Good No. II Interesting No. 12 Very Good 10 10 10 10 1 1 10 10 . 81/2 10 12 : 10 . 10 . 10 10 10 10 9 6 9 10 10 1 1 10 10 POPEYE (12) Bulldozing the Bull Very Good 7 Cops Is Always Right. . Average 7 Customers Wanted Almost a Reissue ... 7 Date to Skate Good 7 Ghosks Is the Bunk Good 7 Goonland Funny 7 Hello, How Am 11 Funny 7 It's the Natural Thing to Do Satisfactory 7 Leave Well Enough Alone Fair 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare Swell 7 .10/15/38 . 3/ 4/39 .11/26/38 . 8/27/38 . 7/16/38 . 2/11/39 I 1/12/38 , 5/27/39 . 12/17/38 . 8/26/39 . 7/ 1/39 . 4/ 1/39 POPULAR SCIENCE (6) 10 No. I Fair No. 2 Interesting II No. 3 jO No. 4 Diversified 10 No. 5 Good M No. 6 Good II SPECIAL (I) (Tech.) Aladdin and His Wonderful Lamp .Swell 22 SPORTLIGHTS (13) Champion Airhoppers ...Excellent 10 Diamond Dust Very Good 10 Death Valley Thrills Excellent 10 Frolicking Frogs Goed 10 Good Skates Very Good 10 Hold Your Breath Excellent 10 Hunting Thrills Good 10 Racing Pigeons Interesting 10 Sporting Irish Swell Entertainment ,10 Sporting Test Excellent 10 Super Athletes Swell 10 Two Boys and a Dog Different 10 Watch Your Step Unique 10 UNUSUAL OCCUPATIONS (6) No. I Interesting 10 No. 2 Very Good II No. 3 All Right II No. 4 Good 10 No. 5 Interesting II No. 6 Interesting 10 1939-40 COLOR CLASSICS (6) (Tech.) Ants in the Plants Good 7 Fresh Vegetable Mystery. Clever 7 Kick In Time 7 Little Lambkin Good 7 COLOR CRUISES (7) 10 Argentina Chile Fair Travelogue 10 Cuba 10 Ecuador Fair 10 Isle of Columbus 10 Peru Average 10 Rio de Janeiro 10 HEADLINERS (10) Artie Shaw's Class In Swing For Swing Fans Only 10 Frankie Masters and His Orchestra Entertaining II Here's Hal Average Band Number 10 Jimmy Dorsey and His Orchestra Snappy 10 Moments of Charm of 1940 Very Good II George Olsen and His Music Peppy 10 Ted Flo Rite and His Orchestra Good II PARAGRAPHICS (10) Bits of Life Misses Fire II Busy Little Bears Splendid 10 Not So Dumb Excellent 10 Pictorial Interesting 10 Public Hobby No. I Stamp-endous 10 Sugar Wind Good 10 Touchdown Review Good Resume 10 . 8/26/39 . 3/ 4/39 . 7/22/39 . 4/ 1/39 . 9/24/3B 12/17/38 . 10/15/38 .10/15/38 Not Rev. . 8/13/38 . 3/ 4/39 . 1 1/26/38 . 8/13/38 . 8/27/38 , 9/24/38 . 1 1/19/38 . I 2/ 3/38 . 1/21/39 . 2/11/39 . 3/ 4/39 . 5/ 6/39 . 6/10/39 . 7/ 1/39 . 7/29/39 . 8/27/38 . 1/21/39 . 2/18/39 . 12/10/38 . 7/22/39 .11/19/38 . 7/29/39 . 8/19/39 . 4/29/39 . 9/24/38 . 7/ 8/39 9/24/38 I 1/19/38 Not Rev. 4/ 1/39 6/ 3/39 , 8/ 5/39 4/29/39 10/15/38 . 5/27/39 . 7/ 1/39 .12/ 3/38 . 4/29/39 . 2/11/39 . 8/27/38 . 9/24/38 . 3/ 4/39 . 8/13/38 .11/12/38 12/17/38 . 7/22/39 . 8/13/38 . 10/15/38 . 12/17/38 . 1/21/39 . 4/29/39 . 7/22/39 . 3/23/40 , 10/21/39 Not Rev. . 2/24/40 . Not Rev. 12/16/39 Not Rev. 9/16/39 Not Rev. 10/21/39 . Not Rev. , 8/26/39 1/20/40 12/16/39 2/24/40 11/ 4/39 . 3/23/40 I 1/1 1/39 12/16/39 .11/11/39 , 3/23/40 . 2/24/40 . 9/ 2/39 . 2/ 3/40 . 1/27/40 POPEYE (12) Females Is Fickle Good 7 Me Feelin s Is Hurt 7 Never Sock a Baby Good 6 Onion Pacific 7 Shakespearian Spinach ..Funny 7 Stealin' Ain't Honest 7 Wimmin Is a Myskery 7 Fayc 45 PARAMOUNT 1939-40 (Cont.) Running Time POPULAR SCIENCE (6) No. I Very Good 10 No. 2 Very Interesting .... 10 No. 3 Interesting 10 No, 4 Exceptionally InterestingiO SPORTLIGHTS (13) Aqua-Rhythm Good 10 Blue Streak 10 Bowling Skill Very Good 10 Catching Whoppers Thrilling 10 Dog Is Born Excellent 10 Desert Adventure Excellent 10 Human Fish Excellent 10 Hydro-Maniacs Exciting 10 ludo Experts Excellent 10 Two of a Kind Fine 10 SiTONE AGE CARTOONS (12) Foul Ball Player 7 Granite Hotel 7 Ugly Dino 7 Way Back When a Nag Was Only a Horse Okay : 7 Way Back When a Night Club Was a Stick 7 Way Back When a Triangle Had Its Points Fair 7 3, 23,40 Not Rev. I 1/18/39 Not Rev. . 2/ 3/40 Not Rev, Not Rev. 10 SYMPHONIC (3) Blue Danube Waltz Glorious Music Merry Wives of Windsor For Music Lovers ... 9 William Tell Serious Music 10 UNUSUAL OCCUPATIONS (6) No. I Good No. 2 Fairly Interesting ... No. 3 Good No. 4 Reviewed Issue Ot . 9/23/39 .11/25/39 . 1/27/40 . 2/24/40 1 1/18/39 Not Rev. , 2/ 3/40 9/23/3» .11/ 4/39 , 9/23/39 , 2/24/40 8/26/39 . 1/20/40 . 3/23/40 . Not Rev. .Not Rev. .Not Rev. . 3/23/40 . Not Rev. . 2/24/40 10/21/39 . I I/I 1/39 12/16/39 . 10/14/39 . 12/16/39 . 2/ 3/40 . Not Rev. RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Autograph Hound Just Grand Brave Little Tailor Great Donald's Cousin Gus Excellent Donald's Golf Game Donald's Lucky Day A Scream Donald's Penguin Swell Farmyard Symphony A Real Treat ... Ferdinand the Bull Excellent Goofy and Wilbur Extremely Funny Hockey Champ A Howl Merbables (SS) Good Mother Goose Goes Hollywood Outstanding Pointer Very Funny .. .. Practical Pig Great Sea Scouts Excellent Ugly Duckling 8 . . 9/ 9/39 8 . . 5/27/39 9 . . 9/ 3/38 7 . . 5/20/39 8 . .Not Rev. 8 . .10/22/38 8 . . 5/20/39 8 . . 10/22/38 8 . 10/29/38 8 . 10/22/38 8 . 5/20/39 8 . 3/25/39 7'/2 10/22/38 8 . 5/20/39 8'/2. . 10/22/38 8 . . 7/22/39 8 . Not Rev. 9 . 10/22/38 EDGAR KENNEDY (6) Baby Daze 15 Beaux and Errors Good 18 Clean Sweep 17 Clock Wise Funny 16 Feathered Pests 16 Maid t» Order 18 HEADLINERS (4) Remancing Along 21 Sales Slips 17 Sea Melody Very Good 10 Swing Vacation 19 LEON ERROL (6) Crime Rave 18 Home Boner 20 Major Difficulties Excellent 19 Moving Vanities Laugh Getter ... 17 Ring Madness 19 Stage Fright Very Funny 18 NU-ATLAS MUSICALS (13) Arcade Varieties Fair II Cafe Rendezvous 10 Hello Mama Fair 9 Readin', Writin' and Rhythm 10 Samovar Serenade 10 Styles and Smiles Good II Talent Auction Fair 10 Tropical Topics 10 Under a Gypsy Moon.. Just Filler 10 Venetian Moonlight II QUINTUPLETS (I) Five Times Five Delightful 19 RADIO FLASH (4) Dog Gone Poor 16 Hectic Honeymoon Funny 17 Marriage-Go-Round 18 Plumb Crazy 16 RAY WHITLEY (4) 18 Prairie Papas Ranch House Romeo Diverting 17 Sagebrush Serenade '9 Western Welcome Entertaining 20 REELISMS (9) ..Outstanding 10 ..Exceptional 10 Air Waves Dude Ranch Gold 0 Newsreel Unusual 10 Pack Trip Excellent 9 Pilot Boat Interesting 8 Soldiers of the Sea Interesting 10 Swinguet Satisfactory 9 Submarine Circus Unusual 10 Television Very Interesting 9 Trans America Fair ... 10 World of Tomorrow . . . Fair Preview 10 Zeo Very Good 9 SHEILA BARRETT (4) Not Rev. 10/ 1/38 Not Rev. . 4/ 8/39 Not Rev. Not Rev. Net Rev. Not Rev. . 10/ 8/38 Not Rev. Not Rev. Not Rev. 10/29/38 , 5/ 6/39 Not Rev. . 9/ 3/38 3/ 6/39 Not Rev. . 4/ 8/39 Not Rev. Not Rev. 10/ 1/38 , IO/29,'38 Not Rev. . 9/ 3/38 Not Rev. 5/ 6/39 . 10/29/38 Not Rev. Not Rev. Not Rev. 4, 8/39 Not Rev. . 5/14/38 3 18 39 1 1 / 5 38 Not Rev. . 12/10/38 . 8/26/39 . 2/ 4/39 . 4,'22/39 . 7/22 39 .10/ 1/38 . 5.' 6/39 . 10 '22/38 . 7, 15/39 . 9/ 9 39