Showmen's Trade Review (Jan-Mar 1940)

Page scan 000554 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000554
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Page 46 SHOWMEN'S TRADE REVIEW March 30, 1940 RKO-RADIO 1938-39 (Cont.) Running Reviewed Time Issue Of 20th-FOX 1938-39 (Cont. Running Time Reviewed Issue 01 UNIVERSAL 1938-39 Comment Running Time Reviewed Issue Of SPORTSCOPES (13) Big Leaguers Goed 10 Bird Dogs Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent 10 Devil Drivers Fast Moving 9 Fisherman's Paradise ...Fascinating 0 Kennel Kings Doggone Good 0 On the Wing Remarkable 10 Riding the Crest Refreshing 9 Smooth Approach Very Good a Snow Falls Thrills and Spills .. 9 Sporting Wings Very Good 9 1939-40 DISNEY CARTOONS (18) (Tech.) Donald's Dog Laundry 8 Officer Duck A Scream H EDGAR KENNEDY (6) Act Your Age Extremely Funny [8 Kennedy the Great ; = Slightly at Sea '» INFORMATION PLEASE (13) No I Like Radio Program . II No' 2 ' ' Entertaining 10 No' 3 " Entertaining 10 No! 4 Very Good No. 5 : Good • \k No. 6 Very Good 10 LEON ERROL (6) Scrappily Married ^2 Truth Aches ; ■ d ■ i ' q Wrong Room A Howl la MARCH OF TIME (13) Uncle Sam, Farmer Interesting .. N ewsfronts of War — 1 940 .Fair Crisis in the Pacific Excellent .. Republic of Finland Very Timely Vatican of Pius XII Box Office .. Canada at War Interesting .. RADIO FLASH (8) Blamed For a Blonde. . .Very Funny 19 Chicken Feed 8 Coat Tales " Goodness a Ghost '° Twincuplets RAY WHITLEY (8) Bandits and Ballads '7 Corralling a Schoul Warm fO Cupid Rides the Range. Very Good 8 Molly Cures a Cowboy 19 REELISMS (13) Acres of Plenty Very Good 9 American Royal Excellent 9 Men of Mutde Good 9 Navajoland Very Good 10 Nevada Unllmitad Interesting 9 Siege Startling 10 Vacation Diary Exhilarating 10 West Wall Informative 10 SPORTSCOPES (13) Aquapolse Swell Gun Play Fair Hunting Hounds Very Interesting Ice Cutters Good Sky Game Excellent Winter Playground ..Splendid 9 4/22/39 11/ 5/38 12/10/38 2/ 4/39 10/ 1/38 7/22/39 9/ 3/38 8/ 5/39 2/ 4/39 7/22/39 5/ 6/39 3/18/39 4/ 8/39 Not Rev. . 9/16/39 Not Re>. .10/ 7/39 Not Rev. Not Rev. 9/30/39 10/28/39 11/18/39 12/23/39 2/10/40 2/17/40 Not Rev. Not Rev. .10/14/39 18 .10/28/39 19 . . 1 1/25/39 17 . ,12/23/39 18 .. 1/20/40 18 . . 2/17/40 18 . . 3/ 9/40 .10/ 7/39 Not Key. Not Rev. . Not Rev .Not Rev. Not Rev. .Not Rev. . 9/16/39 . Not Rev. .11/ 4/39 1 1/18/39 . 2/10/40 . 2/10/40 . 9/30/39 . 2/10/40 . 2/17/40 . 12/23/39 . 2/I0/4U 9/30/39 11/ 4/39 .11/ 4/39 12/23/39 .12/ 9/39 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 . Not Rev. Dally Diet of Danger ... Fast Action 9 .11/19/38 Filming Big Thrills 91/2 Not Rev. Recording Modern Science Very Good 10 .. 8/20/38 Sand Hogs Interesting 10 .. 6/24/39 FASHION FORECASTS (4) (Tech.) Autumn Fashions Eye Filling 10 .10/15/38 Midsummer Styles For the Women 10 .. 7/22/39 Spring and Summer Fashions Excellent 9 .. 4/15/39 Winter Styles Very Good 10 .12/24/38 LEW LEHR'S KINDERGARTEN (6) Muscle Maulers Very Funny 10 .. 4/29/39 What Every Boy Should Know 10 Not Rev. What Every Girl Should Know Problematical 10 .10/15/38 What Every Inventor Should Know 10 Not Rev. MAGIC CARPET OF MOVIETONE (6) Golden California Good But Old 10 .. 8/20/38 Good Neighbors Good Stuff II .. 6/24/39 Isle of Pleasure Above Average il .10/15/38 Land of Contentment IO1/2 Not Rev. Mystic Slam Fair 10 .. 4/29/39 Tempest Over Tunis Timely 10 .. 7/8/39 Viking Trails Very Good ..• II ..12/24/38 SPORTS PREVIEWS (6) Hunting Dogs Fascinating inside Baseball For Baseball Shooting For Par Sports Immortals Very Good .. Timber Toppers Excellent .... Youth In the Saddle 10 .. 4/ 1/39 . 10 . . 6/ 3/39 10 .Not Rev. 10 ,. 7/ 1/39 10 . . 1 1/26/38 10 . Not Rev. TERRYTOONS (26) SIX IN TECH. Africa Squawks B'/a Barnyard Baseball 6'/2 Barnyard Egg-citement (Tech.) Excellent 7 Bully Romance Just Filler 7 Chris Columbo Good , 7 . Cuckoo Bird 6'/2 Doomsday (Tech.) 672. Frame Up 6'/2 Frozen Feet 6'/2 G-Man Jitters 6'/2 Glass Slipper (Tech.) ... Good 6'/2 . Goose Flies High 6'/2 Housewife Herman (Tech.) 6'/j . New Comer Satisfactory O'/j. Nick's Coffee Pot Satisfactory 7 Nutty Network fi'A . Old Fire Horse 6'/2 One Gun Gary in the Nick of Time Wi Jwl and the Pussycat 6'/2. Prize Guest 6'/2. Stranger Rides Again 6'/2. String Bean Jack 6'/2 Their Last Bean Very Good 6'/j . Three Bears 6'/2 Village Blacksmith 6'/2 Wolf's Side of the Story 6'/2 . 1939-40 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Not Rev. Not Re«. 4/29/39 6/17/39 8/20/39 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 10/15/38 Not Re.. Not Rev. 10/15/38 7/ 1/39 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 5/ 6/39 Not Rev. Not Rev. Not Rev. Conquering tha Colorado Exciting II Filming the Fleet Exceptional 10 Flying Stewardess 10 Sky Fighters Excellent 10 DRIBBLE PUSS PARADE— LEW LEHR (6) Labor Savers Amusing 9 .. Monkeys Is the Cwaziest People Riot of Laughs 10 Silly Season Very Funny 10 . 8/19/39 . 9/23/39 Not Rev. .12/ 9/39 . 9/30/39 11/18/39 FASHION FORECASTS (4) (Tech.) For Going Places Natural For For Outdoors Excellent For Play Hours Excellent ... Women 10 10 10 MAGIC CARPET OF MOVIETONE (6) Aghileen Pinnacles Excellent II Birthplace of Icebergs. .. Remarkable II Climbing the Spirit's Home Interesting 10 Evergreen Empire Interesting 10 Flying Stewardess 10 Kangaroo Country Interesting 10 Valley of 10,000 Smokes, Fascinating 10 SPORTS REVIEWS — THORGERSEN (6) Big Game Fishing Exciting 10 Clocking the Jockeys Interesting I Following The Hounds. . .Outstanding 10 Over the Seven Seas Fine 10 Top Notch Tennis Good 10 TERRYTOONS (26) (10 in Tech.) All's Well That Ends Well Fair 7 Catnip Capers 7 Dog in a Mansion Good 7 Edgar Runs Again Very Good 7 First Robin (Tech.) 7 Golden West Clever 7 Hare and Hounds 7 Harvest Time Clever 7 Hitch-Hiker 7 Hook, Line and Sinker (Tech.) 7 Ice Pond 7 It Must Be Love 7 Just a Little Bull (Tech.) 7 Much Ado About Nothing Good 7 One Mouse in a Million Fair 7 Orphan Duck (Tech.) Diverting 7 Sheep in the Meadow. . .Satisfactory 7 Two Headed Giant (Tech.) Good 7 Watch Dog 7 Wicky Wacky Romance. .Very Good 7 Wet's All the Shootin' Fer 7 9/23/39 3/30/40 2/24/40 .10/14/39 . . 8/19/39 . . 3/30/40 . . 9/23/39 . . Not Rev. .12/ 9/39 .12/ 9/39 9/16/39 10/14/39 2/24/40 3/30/40 2/24/40 . Coming .Not Rev. . 2/24/40 . 2/24/40 Not Rev. . 8/19/39 Not Rev. . 2/24/40 . Not Rev. . Not Rev. Not Rev. Not Rev. Not Rev. . Coming .12/ 9/39 .10/14/39 .10/14/39 . 8/19/39 Not Rev. .12/ 9/39 UNITED ARTISTS 1938-39 WORLD WINDOWS (12) (Tech.) Arabian Bazaar Interesting 8 .12/24/38 Eternal Fire Interesting II ..10/8/38 Fox Hunt in the Roman Campagna Good 10 .10/15/38 Indian Road 10 ..Not Rev. Indian Temple 10 ..Not Rev. Jerusalem Outstanding 10 .10/8/38 Jungle, The 10 Not Rev. Maharajah 10 Not Rev. Metra, the Lost City Excellent 8 .12/24/38 River Thames Beautiful 10 .. 4/8/39 Reman Symphony Brilliant 10 .10/ 8/38 Wanderers of the Desert Interesting 8 .12/31/38 GOING PLACES (13) No. 53 Good No. 54 Good No. 55 Excellent No. 56 Fairly Good . No. 57 Very Good ... 9 ... 10 ... ID ... 10 No. 58 9 No. 59 Fair 10 No. 60 Interesting 9 No. 61 Interesting 10 No. 62 10 No. 63 Fascinating |0 No. 64 Interesting 9 No. 65 Good g MENTONE MUSICALS (13) Bank Notes Lively Beauty Shoppe Just Filler Cafe Boheme Passable Gals and Gallons Lively Music and Models Entertaining ... Nautical Knights Patio Serenads Diverting Pharmacy Frolics Rhythm Cafe Good Diversion Side Show Fakir Fairly Good .. Swing Sanatorium Wild and Bully Diverting With Best Dishes Entertaining .. 19 . 20 . 17 19 18 19 18 . 19 20/2 20 19 19 . 19 . 9/24/38 . I l/l2/3tt .11/12/38 .11/26/38 .12/10/38 .Not Reic . 2/25/39 . 2/25/39 . 4/ 8/39 .Not Rev. . 6/ 3/39 . 7/15/39 . 7/15/39 . 2/25/39 . 8/20/38 . 4/ 1/39 . 6/ 3/39 .12/ 3/38 . Not Rev. .11/19/38 .Not Rev. . 8/20/38 . 9/24/38 . Not Rev. . 2/11/39 . 5/27/39 STRANGER THAN FICTION (13) No. 53 Interesting No. 54 Fair No. 55 Okay ... . No. 56 Very Good No. 57 Interesting 9 . . 9/24/38 9 . . 9/24/38 9'/2. . 10/15/38 9 . .12/ 3/38 9 . .12/10/38 9 . .Not Rev. 9 . . 2/25/39 9 . . 3/ 4/39 9 . . 4/ 1/39 10 . . Not Rev. 9 . . 6/ -3/39 10 . . 8/19/39 91/2. . 7/15/39 No. 59 Interesting No. 60 Very Good No. 61 Just Fair No. 62 10 No. 63 Very Good No. 64 Average No. 65 Excellent WALTER LANT2 CARTUNES (26) Arabs With Dirty Fezzes Fair 7 8/12/39 Baby Kittens Cute 8 .11/26/38 Bird On Nellie's Hat Good Satire 7 .. 7/15/39 Birth of a Toothpick 7 . Not Rev Bola Mola Land Good Satire 6 .. 5/27/39 Cat and Bell Okay 7 .. 9/24/3* Charlie Cuckoo •. 7 . Not Rev Crack Pot Cruise 7 . Not Rev. Disobedient Mouse Good 8 ..11/26/38 I'm Just a Jitterbug 7 , Not Rev. Little Blue Blackbird. . .Average 7 12/17/38 Little Tough Mice Good 7 ..4/ 8/39 Magic Beans Good 7 .. 3/ 4/39 Nellie at the Cireut 7 Not Rev. One Armed Bandit Enjoyable 7 ..4/ 1/39 Rabbit Hunt Amusing 7 .11/19/38 Sailor Mouse ... Okay 7 .11/12/38 Silly Superstition Poor 7 ..9/ 9/39 Slap Happy Valley Has] Laughs 7 ..9/ 2/39 Snuffy's Party Average 7 .. 9/30/39 Soup to Muts 7 ..Not Rev. Stubborn Mule Fair 7 .. 8/12/39 1939-40 CARTUNES (13) WALTER LANTZ (Tech.) A-Haunting W« Will Go Pretty Good Andy Panda Goes Fishing Fair Kittens' Mittens Good Life Begins For Andy Panda Amusing ... Scrambled Eggs Cute Sleeping Princess Good Fun Tom Thumb, Jr. Cute GOING PLACES (15) No. 66 10 No. 67 Very Good 9 No. 68 Excellent 9 No. 69 Interesting 9 No. 70 Very Good 9 Strange American Animals (No. 71) ... Interesting 9 Rhodesia (No. 72) Good 9 No. 73 Excellent 9 MUSICALS (13) Boy Meets Joy.... Good DiversiOR 20 Bullets and Ballads Good 18 International Revels Okay Filler 18 . Rhythm Jamboree Fair Vaudeville 18 Rhumba Land Good Vaudeville l8'/2 Snow Follies Light Fare 19 Swing Hotel Diverting 17 SPECIAL SUBJECT (I) March of Freedom Well Done 20 STRANGER THAN FICTION (15) No. 66 Very Good 10 No. 67 Good 10 No. 68 Interesting 9 No. 69 flood 9 No. 70 Average 9 No. 71 Good 9 No. 72 Average 9 No. 73 Interesting 9 . 7/15/39 . 2/10/40 . 2/24/40 . 9/30/39 12/30/39 .12/ 2/39 Coming Not Rev. .10/21/39 .10/21/39 . 12/23/39 . 12/30/39 . 2/10/40 . Coming . 3/30/40 . 9/ 2/39 . 2/17/40 Coming 2/10/40 12/ 2/39 12/30/39 .10/21/39 5/20/39 . 9/23/39 .10/21/39 .10/21/39 . 12/23/39 .12/23/39 . 2/ 3/40 . Coming . Coming