Showmen's Trade Review (Oct-Dec 1939)

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TODAY! Special M-G-M Flash! "THUNDER AFLOAT" climbed into the Big Hit class. Theatres stressing timely submarine warfare, how the U-boats are destroyed! Wallace Beery's best since "Hell Divers." Comedy and thrills! "THE WOMEN" {Norma Shearer, Joan Crawford, Rosalind Russell and 135 others). Hold-overs are mounting to a new extended run record. HELD OVER 3rd WEEK, CAPITOL, N. Y. Best in 35 weeks (except "Oz' personal appearances). "BABES IN ARMS" [Mickey Rooney, Judy Garland and cast of hundreds). Doing "Boys Town" business in 2nd week, Houston, Tex. Rated by trade press unique in show business. M-G-M urges its customers to double ordinary booking time. MARX BROS. "AT THE CIRCUS". Just previewed! A screenful of belly laughs! Plug it with the slogan "Keep the World Laughing!" A tonic for public and box-office! "DANCING CO-ED" (Another hit for Lana Turner, plus Richard Carlson, Artie Shaw and Band), Not since "Dancing Daughters" days has there been a "sleeper" of this type. Promote it! "NINOTCHKA" (Greta Garho, Melvyn Douglas, Ina Claire). Don't pronounce it—see it! Literally it's a shot-in-the-arm for the public! Garbo is a new person, laughing, loving, vivacious and flirtatious. Lubitsch never made a more down-to-earth comedy, racy, romantic, uproarious, than this affair in Paris. The critics will rave! The public will roar! Get busy! "REMEMBER?" (Robert Taylor^ Greer Garson, Lew Ayres). It was sneak previewed and wowed the audience. A grand comedy. Greer Garson's first since "Chips." "NORTHWEST PASSAGE". Technicolor. (Spencer Tracy, Robert Young, Walter Brennan). The studio previewed it in a theatre in rough-cut form. It's sensational. "ANOTHER THIN MAN". (William Powell, Myrna Loy and Asta). It's shaping up into their best yet! Watch! TODAY'S FUTURE HOT TIPS! More in our next issue of TODAY/ M-G-M