Showmen's Trade Review (Oct-Dec 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
0008
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
December 21, 2023
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TODAY! Special M-G-M Flash! "THUNDER AFLOAT" climbed into the Big Hit class. Theatres stressing timely submarine warfare, how the U-boats are destroyed! Wallace Beery 's best since "Hell Divers." Comedy and thrills! "THE WOMEN" {Norma Shearer, Joan Crawford, Rosalind Russell and 135 others). Hold-overs are mounting to a new extended run record. HELD OVER 3rd WEEK, CAPITOL, N. Y. Best in 35 weeks (except "Oz' personal appearances). "BABES IN ARMS" [Mickey Rooney, Judy Garland and cast of hundreds). Doing "Boys Town" business in 2nd week, Houston, Tex. Rated by trade press unique in show business. M-G-M urges its customers to double ordinary booking time. MARX BROS. "AT THE CIRCUS". Just previewed! A screenful of belly laughs! Plug it with the slogan "Keep the World Laughing!" A tonic for public and box-office! "DANCING CO-ED" (Another hit for Lana Turner, plus Richard Carlson, Artie Shaw and Band), Not since "Dancing Daughters" days has there been a "sleeper" of this type. Promote it! "NINOTCHKA" (Greta Garho, Melvyn Douglas, Ina Claire). Don't pronounce it— see it! Literally it's a shot-in-the-arm for the public! Garbo is a new person, laughing, loving, vivacious and flirtatious. Lubitsch never made a more down-to-earth comedy, racy, romantic, uproarious, than this affair in Paris. The critics will rave! The public will roar! Get busy! "REMEMBER?" (Robert Taylor^ Greer Garson, Lew Ayres). It was sneak previewed and wowed the audience. A grand comedy. Greer Garson's first since "Chips." "NORTHWEST PASSAGE". Technicolor. (Spencer Tracy, Robert Young, Walter Brennan). The studio previewed it in a theatre in rough-cut form. It's sensational. "ANOTHER THIN MAN". (William Powell, Myrna Loy and Asta). It's shaping up into their best yet! Watch! TODAY'S FUTURE HOT TIPS! More in our next issue of TODAY/ M-G-M