Showmen's Trade Review (Oct-Dec 1939)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1939
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000151
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
December 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Nozrinbcr 4, 1959 SHOWMEN'S TRADE REVIEW Page 11 DECEMBER 3rd ILLINOIS ADMITTED TO THE UNION, 1818. This should be quite a day in that state. Have the flags flying and cooperate with any local groups observing the occasion. INTERNATIONAL GOLDEN RULE WEEK. Sponsored by the Golden Rule Foundation, 60 East 42nd St., New York City. This is the time when everyone is supposed to follow the Golden Rule of "Do unto others as you would have them do unto you." You can work up a swell gag on this. 5th EIGHTEENTH AMENDMENT REPEALED, 1933. You may want to observe this occasion but be careful lest you offend some local organizations. 7th DELAWARE JOINED THE UNION, 1787. You theatremen in the Blue Hen State might want to observe this occasion by cooperating with local organizations, particularly when so much stress is being laid on the Constitution. 8th FEAST OF THE IMMACULATE CONCEPTION. Parochial Schools closed. Make a play for the kids' patronage on this occasion. Revamping "Hell's Angels" Robert M. Savini, president of Astor Pictures, went to the Coast this week to assist in the revising of "Hell's Angels," bringing the picture up to date. The new version will be released January 1. OCTOBER, 1939 INDEX A listing of the highlights of the past month's issues of STR, indexed and cross-indexed for ready reference. Advertising Clinic Oct. 7, p. 21; Oct. 21, p. 13 Armistice Day Oct. 14, p. 12 Avon Theatre, Stamford, Conn Oct. 14. p. 28-29 Booth Equipment Oct. 14, p. 30 Bulletin Board Oct. 14, p. 32 Cameo Theatre, Brewster, N. Y Oct. 14, p. 30 Cutting Cost of Liability Insurance Oct. 14, p. 23 Election Night Oct. 7, p. 17 Equipment Literature Bureau Oct. 14, p. 34 Exploitation Campaigns — by Pictures All Quiet on the Western Front Oct. 7, p Bachelor Mother Oct. 14, p Behind Prison Gates Oct. 28, p Calling Dr. Kildare Oct 21, p Clouds Over Europe Oct. 7, p Each Dawn I Die Oct. 7, p Fifth Avenue Girl Oct. 7, p Four Feathers Oct. 14, p Goodbye Mr. Chips Oct. 7, p, Gracie Allen's Murder Case Oct. 14, p, Hollywood Calvacade Oct. 28, p Housekeeper's Daughter ...Oct. 28, p In Name Only Oct. 7, p Indianapolis Speedway ....Oct. 7, p Invitation To Happiness ..Oct. 7, p Lady Of the Tropics Oct. 7, p Only Angels Have Wings .Oct. 7, p Our Leading Citizen Oct. 21, p Starmaker Oct. 21, p Women, The Oct. 14, p Exploitation Campaigns — by Stunts 17 9 12 15 26 17 18 36 21 15 12 9 17 21 26 18 18 7 7 9 Cookie Giveaway Oct. 21, p. 7 Electric Chair Ballyhoo ...Oct. 7, p. 17 Gas Company Tieup Oct. 7, p. 16 Jungle Display Oct. 7, p. 17 Sons; Title Contest Oct. 7, p. 21 September 1939 Index Oct. 7, p. 26 Service Staf¥ Oct. 14, p. 26 Short Subjects — Exploitation Gun Play Oct, 14, p. 16 Movies March On Oct. 28, p. 16 Story That Couldn't Be Printed Oct. 21, p. 18 Showmanalyses Babes In Arms Oct. 14, p. 13 Eternally Yours Oct. 14, p. 14 Flying Deuces Oct. 21, p. 8 Little Accident Oct. 28, p. 11 Mr. Smith Goes To Washington Oct. 21, p. 9 Three Sons Oct. 7, p. 20 U-Boat 29 Oct. 7, p. 19 Thanksgiving . .Oct. 21, p. 15; Oct. 28, p. 10 Theatre Accounting Oct. 7, p. 12 "An Apple a Day . . ." Using the figure of the apple tree and Barrymore in a wheelchair from the sixsheet, Manager R. J.. Kenney of the Cosmo Theatre, Chicago, effected a neat lobby display and tieup on "On Borrowed Time." He placed real apples in the tree, and at the base placed 1,000, each containing a tag which read: "An apple a day keeps the doctor away — see 'On Borrowed Time,' etc." The apples were promoted. STANDARD PICTURES presents LOST ON THE WISTERN FRONT PAUL CAVANAGH AAARCELLE CHANTAL GARRY AAARSH Directed by Maurice Elve^ N>o"*"^rn\ Fi\m service. Liev r„per.ai P.ctu^^ Haven, Conn, independent Filn, Servjje^ N. CalDetroit chise noi" ^ ^^^^ T.v« Film Co ■ ■ Mbanv. Pictures CofP ■ '^t. Loui^ Superior rn-iij^ (flempm^' Texas Film g^^^hange ytah ot^-.a^c\^>- feature FU. ,^0I ci\m Co. ■ -5^" l-i'tv N\o. N\aiestic ,isC« DISTRIBUTING COMPANY Inc. R K O Building 1270 Slith Ave. Tel. COIumbut 5-6345 New Yorl, N. Y. STANDARD OK THE SCREEN