Showmen's Trade Review (Jul-Sep 1940)

Page scan 000250 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jul-Sep 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000250
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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MR. EXHIBITOR GETS THI BIGGEST SHARE OF THI "BOOM TOWN DOLLAR PIE Here are the amazing figures as previously published And below are latest ft ma A e I publication 1 1 ^ U rtSS • goes to press!) "Boom Town" grosses in 9 key situations are compared with grosses of M-G-M's biggest previpus hits in same situations, same number of days. BOOM TOWN Beats "San Francisco Beats "Test Pilot Beats "Boys Town Beats "Babes In Arms Beats "Northwest Passage BOOM TOWN THURSDAY FRIDAY ! BEATS "SAN FRANCISCO" by $35,795 by $37,6401 BEATS "TEST PILOT" by $43,654 by $45,0141 BEATS "BOYS TOWN" by $45,961 by $49,928i BEATS "BABES IN ARMS" by $51,489 by $56,4841 BEATS "NORTHWEST PASSAGE" by $58,604 by $65,4741 THURSDAY by $35,795 by $43,654 by $45,961 by $51,489 by $58,604 FRIDAY by $37,640 by $45,014 by $49,928 by $56,484 by $65,474 MONDAY by $37,610 by $47,392 by $50,54^ by $57,033 by $66,977 HELD OVER A THIRD WEEK! LAST minute news at press time! Imagine this! 7out of 9 test engagements HELD over for 3d advanced'price week ! BUSINESS was so terrific in the first few days OF the second week (9 out of 9 held over!) THAT a 3d advanced-price week is essential! YOUR TOWN WILLSOON BE A BOOM TOWN ! 'Bo ptVce en' test beats gaget^^-'San pi\ot» da^s cvsco, t^est Babes ■Vv-v^est sage