Showmen's Trade Review (Apr-Jun 1940)

Page scan 000125 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000125
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Flash . . . glamour . . . color is the life-blood of showmanship and that's what we're selling in Trailers^ Lobby Displays and Accessories. QUse them like the successful merchant uses his show windows. Put your show on display. Dress up your lobby. Dress up your screen. A catch-line ... a picture will get the prospect who shops for entertainment. ^ Maybe he's twenty percent of your audience . . . maybe he's only ten. But it's the "shopper" who makes the difference between big grosses and average takes . . . sometimes the difference between profit and loss. QAnd NATIONAL SCREEN SERVICE gives you those catch lines... that color... that flash. . . In TRAILERS ... in LOBBY DISPLAYS ... in GENERAL ACCESSORIES. On a straight rental basis . . . from one set of exchanges. They cost you little ... they sell extra tickets. Q Every exhibitor can afford the Besf Ticket Sellers in the Business . . . nHTionni screeh serviee nHTIOnHL SCREEn HCCESSORIES