Showmen's Trade Review (Apr-Jun 1940)

Page scan 000155 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000155
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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April 27, 1940 SHOWMEN'S TRADE REVIEW Page 45 MGM 1939-40 PARAMOUNT 1938-39 (Cont.) PARAMOUNT 1939-40 (Cont.) Running Reviewed Time Issue Of CARTOONS (18) (Tech.) Fishing Bear Mad Maestro Good Peace on Earth Definitely a Puss Gets the Boot Good CRIME DOESN'T PAY (5) 9 .. 2/ 3/40 9 .. 3/ 3/40 8 .. 1/20/40 8 ..12/ 9/39 9 . . 3/ 9/40 8 . Not Rev. Jack Pot One of the Best 19 Know Your Money Excellent 21 Pound Foolish Excellent 20 METROSCOPIX (I) CAREY WILSON MINIATURES (9) Ashcan Fleet Excellent II Door Will Open Unusual II Failure at Fifty Excellent 10 Mendelssohn's Wedding March For Romanticists ... II Miracle at Lourdes Excellent II Old South Interesting 10 Rumba Rhythm Entertaining 10 Where Turf Meets Surf.. Fair 10 OUR GANG (8) Alfalfa's Double Chucklesome II All About Hash II Big Premiere Poor 10 Captain Spanky's Showboat Funny 10 Dad For a Day Good II New Pupil Poor II Time Out for Lessons. .. Fair II JOHN NESBITT PASSING PARADE (8) Forgotten Victory Interesting 9 . Hidden Master Fair 10 XXX Medico Excellent 10 . PETE SMITH SPECIALTIES (13) Domineering Male Excellent Let's Talk Turkey Swell Maintain the Right Very Good Romance of the Potato. .Good Ski Birds Excellent Stuffie Swell What's Your I.Q.? Good 10 10 10 9 8 1 1 7V2 ROBERT BENCHLEY (4) Day of Rest Funny 10 Home Movies A Howl 9 See Your Doctor Very Funny 8 That Inferior Feeling ... Excellent 10 SPECIAL SUBJECT Northward Ho! A Trailer 9 3/30/40 2/ 3/40 I/2D/4D 10/ 7/39 , 3/30/40 ,10/28/39 1 1/25/39 , 1/20/40 . 2/ 3/40 . 9/ 2/39 , 2/ 3/40 . 2/ 3/40 . Not Rev. . 3/30/40 .10/14/39 .11/25/39 . 4/27/40 . 12/23/39 .12/30/39 . 4/27/40 . 4/27/40 . 3/30/40 . 1 1/25/39 . 1/20/40 .12/23/39 . 1 1 /25/39 . 3/ 9/40 . 3/ 9/40 . 10/28/39 . 3/ 9/40 . 12/23/39 . 1/20/40 3/ 9/40 FITZPATRICK TRAVELTALKS (12) (Tech.) Calling on Colombia Standard Day on Treasure Island. Colorful Land of Alaska Nellie. . Good .... Modern New Orleans Natural Wonders of Washington State Okay .... Night Descends on Treasure Island Fair Old Natchez Good Quaint St. Augustine ... Charming Seattle. Gateway to the Northwest Standard . Silka and Junean Interesting Valiant Venezuela Standard 8 .. 4/27/40 10 ..9/ 9/39 10 . . I '27 '40 9 . Not Rev. PARAMOUNT 1938-39 BETTY BOOP CARTOONS (12) Buzzy Boop at the Concert Poor 7 Musical Mountaineers. . Amusing 7 My Friend the Monkey.. Poor 7 On With the New Okay 7 Pudgy in Thrills and Chills Fair 7 Pudgy the Watchman Fair 7 Rhythm on the Reservation Fair 7 Sally Swing Poor 7 Scared Crows Average 7 So Does An Automobile. . Good 7 Yip Yip Yippy Good 7 COLOR CLASSICS (6) (Tech.) .10/28/39 . 3/ 9/40 . 2/ 3/40 .11/25/39 . 3/30/40 4/27/40 .12 23,39 . 9/24/38 . 6/ 3/39 . 2/11/39 .12/17/38 . 1/21/39 . 8/13/38 . 8/ 5/39 . 10/15/38 . 7/ 1/39 . 4/ 1/39 . 7/29/39 Running Reviewed Time Issue Of PARAGRAPHICS (13) Breaking the News Excellent 10 Circus Co-Ed Very Good ID Farewell Vienna For Music Lovers.... 10 Fisherman's Pluck Swell Sport Short 10 Mildewed Melodramas ..Very Funny II Oh Say, Can You Ski?. .Commercial 10 Raising Canines Interesting 10 Rube Goldberg's Travelgab Very Funny S'A Swans 10 Tannhauser Classic 12 That's Africa Unusual 10 Unfinished Symphony ...Classic 10 PICTORIALS (12) Part Tech. No. No. No. No. No. No. No. No. 1 ...Standard 10 2 Good 10 3 Slow 10 4 Fair 10 5 Fair 9 6 Interesting 6 7 Very Good 9 8 Interesting 10 No. 9 Fair 10 No. 10 Good II No. II Interesting 10 No. 12 Very Good 10 POPEYE (12) Bulldozing the Bull Very Good 7 Cops Is Always Right. . Average 7 Customers Wanted Almost a Reissue 7 Date to Skate Good 7 Ghosks Is the Bunk Good 7 Goonland Funny 7 Hello. How Am I? Funny 7 It's the Natural Thing to Do Satisfactory 7 Leave Well Enough Alone Fair 7 Mutiny Ain't Nice Swell 7 Wotta Nitemare Swell 7 POPULAR SCIENCE (6) No. I Fair 10 No. 2 Interesting II No. 3 10 No. 4 Diversified 10 No. 5 Good II No. 6 Good II SPECIAL (I) (Tech.) Aladdin and His Wonderful Lamp Swell SPORTLIGHTS (13) Champion Airhoppers ...Excellent 10 Diamond Dust Very Good 10 Death Valley Thrills Excellent 10 Frolicking Frogs Good |o Good Skates Very Good 10 Hold Your Breath Excellent 10 Hunting Thrills Good 10 Racing Pigeons Interesting 10 Sporting Irish Swell Entertainment.. 10 Sporting Test Excellent 10 S-jper Athletes Swell 10 Two Boys and a Dog. . . Different 10 Watch Your Step Unique 10 UNUSUAL OCCUPATIONS (6) No. I Interesting ID No. 2 Very Good 11 No. 3 All Right II No. 4 Good 10 No. 5 Interesting || No. 6 Interesting 10 1939-40 COLOR CLASSICS (6) (Tech.) Ants in the Plants Good 7 Fresh Vegetable Mystery , Clever 7 Kick In Time 7 Little Lambkin Good 7 COLOR CRUISES (7) Argentina io 10 ID 10 10 10 10 Chile Fair Travelogue Cuba Ecuador Fair . . . Isle of Columbus Peru Average Rio de Janeiro Small Fry Okay COLOR CRUISES (7) Colombia Fair Costa Rica Fair Guatemala Excellent Land of Inca Memories .. Fair Jamaica Fair Mexico Poor Republic of Panama Interesting 9 HEADLINERS (13) Busse Rhythm Standard lO'/z .. 10/15/38 Champagne Music of Lawrence Welk Snappy 10 Hal Kemp & Orch Okay 9 Lights! Action! Lucas!. .Excellent 10 Moments of Charm Splendid 10 Music Through the Years Lacks Movement II Orrin Tucker & Orch Snappy 10 Paramount Presents Hoagy Carmichael ...Tuneful ID Song Is Born Unusual 10 Sweet Moments Sweet They Are 10 Tempo of Tomorrow Good 10 Three Kings and a Queen Good Music ID . 3/ 4/39 . 1 1/26/38 . 8/27/38 . 7/16/38 . 2/11/39 .11/12/38 . 5 27/39 .12, 17/38 . 8/26/39 . 7/ 1/39 . 4/ 1/39 PARAGRAPHICS (10) Bits of Life Misses Fire II Busy Little Bears Splendid ID Not So Dumb Excellent ID Pictorial Interesting 10 Public Hobby No. I Stamp-endous ID Sugar Wind Good 10 Touchdown Review Good Resume ID POPEYE (12) Females Is Fickle Good 7 Me Feelin's Is Hurt 7 Never Sock a Baby Good 6 Onion Pacific 7 Shakespearian Spinach ... Funny 7 Stealin' Ain't Honest 7 Wimmin Is a Myskery 7 . 8/ 26 .'39 . 3/ 4/39 . 7/22/39 . 4/ 1/39 . 9/24/38 .12/17/38 .10/15/38 .10/15/38 . Not Rev. . 8/13/38 . 3/ 4/39 . 1 1/26/38 . 8/13/38 . 8/27/38 . 9/24/38 . I 1/19/38 .12/ 3/38 . 1/21/39 . 2/11/39 . 3/ 4/39 . 5/ 6/39 . 6/10/39 . 7/ 1/39 . 7/29/39 . 8/27/38 . 1/21/39 . 2/18/39 .12/10/38 . 7/22/39 . 1 1/19/38 . 7/29/39 . 8/19/39 . 4/29/39 . 9/24/38 . 7/ 8/39 . 9 24/38 .11, 19/38 . Not Rev. . 4/ 1/39 . 6/ 3/39 . 8/ 5/39 4/29, 39 .10/15/38 . i)/27/39 . 7/ 1/39 . 12/ 3/38 . 4/29/39 . 2/11/39 . 8/27/38 . 9 '24/38 . 3/ 4,39 . 8/13, 38 . I 1/12/38 .12/17/38 . 7 22, 39 . 8 13 38 . lD'15/38 . l2/|7/,^8 . 1/21/39 . 4'29,39 . 7/22/39 . 3/23/40 . 10/21/39 . Not Rev. . 2/24/40 . Not Rev. .12/16/39 . Not Rev. . 9/16/39 . Not Rev. . 10/21/39 .Not Rev. .. 8/27/38 HEADLINERS (10) 7 7 .. 2/11/39 Artie Shaw's Class in 7 . . 7/29/39 Swing For Swing Fans Only 10 . . 8,'26/39 7 . . 1 1/12/38 Frankie Masters and His 7 . . 4/29/39 1 1 .. I,'20 40 Here's Hal .Average Band Number ID . . 12/ 16/39 Jimmy Dorsey and His Orchestra 10 . . 2/24/40 10 . . 7/29/39 Moments of Charm of ID .11/26/38 1 940 II ..11/ 4/39 10 . . 8/27/38 George Olsen and His ID . . 1/21/39 10 .. 3/23/40 ID . . 7,15/39 Ted Fio Rito and His ID . . 9/24/38 11 ..11/11/39 9 . . 4/ 8/39 . 12 16/39 . I 1 1 1/39 . 3, 23/4D . 2'24/40 . 9 2/39 . 2/ 3/4D . 1/27/40 . 3 '23/40 . Not Rev. . 1 1/18/39 .Not Rev. . 2/ 3/40 . Not Rev. . Not Rev. Running Reviewed Time Issue Of POPULAR SCIENCE (6) No. I Very Good 10 No. 2 Very Interesting 10 No. 3 Interesting 10 No. 4 Exceptionally Intorest'g 10 SPORTLIGHTS (13) AquaRhythm Good 10 Blue Streak 10 Bowling Skill Very Good 10 Catching Whoppers Thrilling 10 Dog Is Born Excellent 10 Desert Adventure Excellent 10 Human Fish Excellent 10 Hydro-Maniacs Exciting 10 Judo Experts Excellent ID Two of a Kind Fine 10 STONE AGE CARTOONS (12) Foul Ball Player 7 Granite Hotel 7 Ugly Dino 7 Way Back When a Nag Was Only a Horse Okay 7 Way Back When a Night Club Was a Stick 7 Way Back When a Triangle Had Its Points Fair 7 . 9/23/39 .11/25/39 . 1/27/40 . 2/24/40 .11/18/39 , Not Rev. . 2/ 3/40 . 9/23/39 ,11/ 4/39 , 9/23/39 . 2/24/40 . 8/26/39 , 1/20/40 , 3/23/40 .Not Rev. .Not Rev. .Not Rev. . 3/23/4D 2/24/40 SYMPHONIC (3) Blue Danube Waltz Glorious Music . Merry Wives of Windsor For Music Lovers.... H William Tell Serious Music ID UNUSUAL OCCUPATIONS (6) No. 1 Good II No. 2 Fairly Interesting II No. 3 Good II No. 4 10 RKO-RADIO 1938-39 DISNEY CARTOONS (18) (Tech.) Autograph Hound Just Grand 8 Beach Picnic A Scream 8 Brave Little Tailor Great 9 Donald's Cousin Gus. ... Excellent 7 Donald's Golf Game 8 Donald's Lucky Day A Scream 8 Donald's Penguin Swell Farmyard Symphony ....A Real Treat 8 Ferdinand the Bull Excellent 8 Goofy and Wilbur Extremely Funny 8 Hockey Champ A Howl 8 Merbables (SS) Good 8 Mother Goose Goes Hollywood Outstanding Pointer Very Funny 8 Practical Pig Great 8'/2 Sea Scouts Excjilent 8 Society Dog Show 8 Ugly Duckling (SS) Wonderful 9 EDGAR KENNEDY (6) Baby Daze 15 Beaux and Errors Good 18 Clean Sweep 1/ Ciock Wise Funny 16 Feathered Pests 16 Maid to Order 18 HEADLINERS (4) Romancing Along 21 Sales Slips 1/ Sea Melody Very Good 10 Swing Vacation 19 LEON ERROL (6) Crime Rave 18 Home Boner 2D Major Difliculties Excellent 19 Moving Vanities Laugh Getter 1/ . Ring Madness 19 . Stage Fright Very Funny 18 . NU-ATLAS MUSICALS (13) Arcade Varieties Fair II Cafe Rendezvous 10 . Hello Mama Fair 9 . Readin', Writin' and Rhythm 10 . Samovar Serenade 10 Styles and Smiles Good II Talent Auction Fair ID . Tropical Topics 10 . Under a Gypsy Moon,... Just Filler ID . Venetian Moonlight II QUINTUPLETS (1) Five Times Five Delightful 19 . RADIO FLASH (4) Dog Gone Poor 16 . Hectic Honeymoon Funny 17 . Marriage-Go-Round 18 . Plumb Crazy 16 . RAY WHITLEY (4) Prairie Papas 18 . Ranch House Romeo Diverting 17 . Sagebrush Serenade 19 . We;*tern Welcome Entertaining 2D ID ..10,21,39 .11/11/39 .12/16/39 . 10/14/39 . 12/16/39 . 2/ 3/40 .Not Rev. . 9/ 9/39 . 5/27/39 . 9/ 3/38 . 5/20/39 .Not Rev. . 10/22/38 . 5/20/39 . 10/22/38 .10/29/38 .10/22/38 . 5/20/39 . 3/25/39 . 10/22/38 . 0/20/39 .10/22/38 . y/22'39 .Not Rev. . 10, 22, 38 .Not Rev. .10/ 1/38 . Not Rev. . 4/ 8/39 . Not Rev. .Not ReV. .Not Rev. . Not Rev. .10/ 8/38 .Not Rev. .Not Rev. . Not Rev. .10/29/38 . 5/ 6/39 .Not Rev. . 9/ 3/38 . 5/ 6/39 .Not Rev. . 4/ 8/39 .Not Rev. .Not Rev. .10/ 1/38 . 10/29/38 .Not Rev. . 9/ 3/38 .Not Rev. 7/29/39 . 5/ 6/39 .10/29/38 .Not Rev. .Not Rev. . Not Rev. . 4/ 8/39 .Not Rev. . 5 14/38 REELISMS (9) Air Waves Outstanding .... Dude Ranch Exceptional .... Gold Newsreel Unusual Pack Trip Excellent Pilot Boat Interesting Soldiers of the Sea Interesting Swinguet Satisfactory Submarine Circus Unusual Television Very Interesting Trans America Fair World of Tomorrow Fair Preview Zoo Very Good . 3/18/39 .11/ 5/38 . Not Rev. .12/ 10/38 . 8/26, 39 . 2, 4,39 . 4,22, 39 . 7,22/39 .10, 1/38 . 6, 6 39 .ID, 22 38 . 7, 15 39 . 9/ 9, 39 SHEILA BARRETT (4)