Showmen's Trade Review (Apr-Jun 1940)

Page scan 000156 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000156
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Page 46 RKO-RADIO 1938-39 (Conh) SHOWMEN'S TRADE REVIEW 20th-FOX 1938-39 (Cont.) April 27, 1940 Running Time SPORTSCOPES (13) Big Leaguers Good 10 Bird Dogs ... Excellent 10 Blue Grass Excellent 10 Bow String Excellent 8 Deep End Excellent 10 Devil Drivers Fast Moving 9 Fisherman's Paradise. ...Fascinating 10 Kennel Kings Doggone Good 10 On the Wing Remarkable 10 Riding the Crest Refreshing 9 Smooth Approach Very Good 9 Snow Falls Thrills and Spills .. 9 Sporting Wings Very Good 9 1939-40 DISNEY CARTOONS (18) (Tech.) Donald's Dog Laundry 8 OTOcer Duck A Scream 8 Riveter 7 EDGAR KENNEDY (6) Act Your Age Extremely Funny . 18 Kennedy the Great 19 Mutiny in the County 17 Slightly at Sea 16 INFORMATION PLEASE (13) Reviewed Issue Of 4, 22, 39 I 1/ 5, 38 12/10/38 2/ 4/39 10/ 1/38 7/22/39 9/ 3/38 8/ 5/39 2/ 4/39 7,22/39 5/ 6/39 3/18/39 4/ 8/39 Not Rev. 9, 16/39 Not Rev. . 10/ 7/39 Not Rev. Not Rev. Not Rev. ..Like Radio Program 1 1 . 9/30/39 .Entertaining 10 . . 10/28, 39 ..Entertaining 10 . . 1 1/18/39 ..Very Good 1 1 12/23/39 ..Good 1 1 . . 2/10/40 ..Very Good 10 . . 2/17/40 . . Entertaining 1 1 . . 4/ 6/40 10 . . 4/13/40 . . Excellent II . . 4/27/40 LEON ERROL (6) Scrappily Married Truth Aches Wrong Room A Howl MARCH OF TIME (13) Uncle Sam, Farmer Interesting Newsfronts of War — 1940 Fair Crisis in the Pacific Excellent Republic of Finland Very Timely Vatican of Pius XII Box Office Canada at War Interesting America's Youth — 1940 Satisfactory 19 Blamed For a Blonde. . Chicken Feed Coat Tales Goodness a Ghost Twincuplets RADIO FLASH (8) Very Funny ... RAY WHITLEY (8) Bandits and Ballads Corralling a School Marm Cupid Rides the Range. Very Good REELISMS (13) 19 Not Rev. 19 . 10/14,39 18 . . 10, 28/39 19 .11 25 '39 17 .12 23/39 18 .. 1,20/40 18 .. 2,17/40 18 . . 3/ 9, 40 19 . . 4/13/40 19 . 10 7, '39 18 Not Rev. 18 . Not Rev. 16 . Not Rev. 20 . Not Rev. 17 Not Rev. 20 . . Not Rev. 18 . . 9/16/39 19 . Not Rev. Acres of Plenty Very Good 9 Air Army Timely 9 American Royal Excellent 9 Men of Muscle Good 9 Navaj'oland Very Good 10 Nevada Unlimited Interesting 9 Siege Startling 10 Vacation Diary Exhilarating 10 West Wall Informative 10 SPORTSCOPES (13) Aquapoise Swell 9 Court Favorites Interesting 10 Flycasting Interesting 9 Gun Play Fair 9 Hunting Hounds Very Interesting 9 Ice Cutters Good 9 Pennant Chasers For Baseball Fans 9 Sky Game Excellent 9 Winter Playground Splendid 9 11/ 4/39 4/27/40 II, 18,39 2/10/40 2/10/40 9,30/39 2/10/40 2/ 17/40 12/23/39 2/10/40 . 4/27/40 4/ 6/40 9/30/39 11/ 4/39 11/ 4/39 4/ 6/40 12/23/39 12/ 9/39 20th CENTURY-FOX 1938-39 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Athletic Oddities 9 Daily Diet of Danger . Fast Action 9 Filming Big Thrills 9'/2 Recording Modern Science Very Good 10 Sand Hogs Interesting 10 FASHION FORECASTS (4) (Tech.) Autumn Fashions Eye Filling 10 Midsummer Styles For the Women 10 . Spring and Summer Fashions .Excellent 9 Winter Styles Very Good 10 LEW LEHR'S KINDERGARTEN (6) Muscle Maulers Very Funny 10 What Every Boy Should Know 10 . What Every Girl Should Know Problematical 10 What Every Inventor Should Know 10 MAGIC CARPET OF MOVIETONE (6) Golden California Good But Old 10 Good Neighbors Good Stuff II . Isle of Pleasure Above Average II Land of Contentment lO'/j Mystic Siam Fair 10 Tempest Over Tunis Timely 10 Viking Trails .. . Very Good II Not Rev. 11/19/38 Not Rev. 8/20/38 6/24/39 . 10/15/38 . 7/22/39 . 4/15/39 . 12, 24/38 . 4/29/39 .Not Rev. . 10/15/38 Not Rev. 8 20 38 . 6/24/39 . 10/15/38 Not Rev. . 4/29/39 7/ 8/39 12/24/38 Running Reviewed Time Issue Of SPORTS PREVIEWS (6) Hunting Dogs Fascinating 10 Inside Baseball For Baseball Fans... 10 Shooting For Par 10 Sports Immortals Very Good 10 Timber Toppers Excellent 10 Youth In the Saddle 10 TERRYTOONS (26) SIX IN TECH. Africa Squawks 6'/2 . Barnyard Baseball 6'/2 . Barnyard Egg-citement (Tech.) Excellent 7 Bully Romance Just Filler 7 Chris Columbo Good 7 Cuckoo Bird 6'/2 Doomsday (Tech.) 6'/2 . Frame Up 6'/2 . Frozen Feet 6'/2 . G-Man Jitters 61/2 . Glass Slipper (Tech.) Good 6'/2 Goose Flies High 61/2 . Housewife Herman (Tech.) 6'/2 . New Comer Satisfactory 6'./2 . Nick's Coffee Pot Satisfactory 7 Nutty Network 6'/2 ■ Old Fire Horse 6'/2 One Gun Gary in the N ick of Time 6'/2 . Owl and the Pussycat 6'/2 Prize Guest 61/2 . Stranger Rides Again 6'/2 . String Bean Jack 6'/2 . Their Last Bean Very Good 6'/2 . Three Bears 6I/2 . Village Blacksmith 61/2 Wolf's Side of the Story 61/2 . 4/ 1/39 . 6/ 3/39 Not Rev. . 7/ 1/39 . I 1/26/38 . Not Rev. Not Rev. Not Rev. 4/29,'39 6/17/39 8/20/39 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 10/15/38 Not Rev. Not Rev. 10/15/38 7/ 1/39 Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. Not Rev. 5/ 6/39 Not Rev. Not Rev. Not Rev. 1939-40 ADVENTURES OF A NEWSREEL CAMERAMAN (4) Ccnnering the Colorado Filming the Fleet Flying Stewardess . Sky Fighters .Exciting II Exceptional 10 10 Excellent 10 . 8/19 '39 9/23 39 Not Rev. . 12/ 9/39 DRIBBLE PUSS PARADE — LEW LEHR (6) l^l'or Savers Amusing 9 Monkeys Is the Cwaziest People Riot of Laughs 10 Silly Season Very Funny 10 FASHION FORECASTS (4) (Tech.) For Going Places Natural For Women . 10 For Outdoors .. Excellent 10 For Play Hours Excellent 10 MAGIC CARPET OF MOVIETONE (6) 3/30/40 . 9 '30/39 11/18 39 9/23/39 3/30,40 2, 24, 40 .Excellent II Remarkable II Aqhrleen Pinnacles Bif-tholace of IreHergs. Climbing the Spirit's Home Interesting 10 Evergreen Empire Interesting 10 Kangaroo Country Interesting 10 Valley of 10,000 Smokes Fascinating 10 SPORTS REVIEWS— THORGERSEN (6) Big Game Fishing Clocking the Jockeys. Following the Hounds Over the Seven Seas Top Notch Tennis . Exciting 10 Interesting II Outstanding 10 Fine 10 Good 10 TERRYTOONS (26) (10 in Tech.) All's Well That Ends Well Fair 7 Catnip Capers 7 Dog in a Mansion . . . Pood 7 Edgar Runs Again .. Very Good 7 First Robin (Tech.) 7 Golden West Clever 7 Hare and Hounds 7 Harvest Time Clever 7 HitchHiker 7 Hook, Line and Sinker (Tech.) 7 Ice Pond 7 It Must Be Love 7 Just a Little Bull (Tech.) 7 Much Ado About Nothing Good 7 Onp Mouse in a Million Fair 7 Orphan Du-'k (Tech.) nivertinq 7 Sheep in the Meadow Two Headed Giant (Tech.) Wat-h Dnq Wi''kv Wac'<y Rom-m-i Wo*'s All the Shcotin' Fer Satisfactory 7 Good 7 7 Very Good 7 10/1439 8/19/39 3 SO '40 9 23 39 12/ 9 39 12, 9 39 9 16, 39 10 14/39 . 2 24,40 3 30 40 . 2/24/40 4 ' 6 40 Not Rev. 2 24 40 2 24 40 .Not Rev. 8 19 39 Not Rev. 2,'24 40 Not Rev. Not Rev. .Not Rev. Not Rev. .Not Rev. . 4/ 6 '40 12/ 9 39 1014 ?9 . 10/14, '39 8 in 39 Not Rev. 12' 9 39 1940-41 ADVENTURES OF A NEWSREEL CAMERAMAN (4) FASHION FORECASTS (4) (Tech.) FATHER HUBBARD'S ALASKAN ADVENTURES (4) LEW LEHR COMEDIES (4) MAGIC CARPET OF MOVIETONE (4) SPORTS REVIEWS— THORGERSEN (6) (3 in Tech.) TERRYTOONS (26) (13 in Tech.) UNITED ARTISTS 1938-39 WORLD WINDOWS (12) (Tech.) Arabian Bazaar Interesting Eternal Fire Inte-esting Fox Hunt in the Roman Campagna Good .... Indian Road Indian Temple Jerusalem Outstanding Junole. The Maharaiah Metra, the Lost City ..Excellent River Thames Beautiful Roman Symphony Brill'a"t Wanderers of the Desert Intoresting 12/24 38 .10/ 8/38 10, 15/38 Not Rev. Not Rev. 10/ 8/38 Not Rev. Not Rev. 12/24/38 . 4/ 8/39 .10/ 8/38 12/31/38 UNIVERSAL 1938-39 Running Reviewed Time Issue Of GOING PLACES (13) No. 53 Good 9 No. 54 Good 10 No. 55 Excellent 10 No. 56 Fairly Good 10 No. 57 Very Good 9 No. 58 9 No. 59 Fair No. 60 Interesting No. 61 Interesting No. 62 No. 63 Fascinating No. 64 Interesting No. 65 Good MENTONE MUSICALS (13) Bank Notes Lively Beauty Shoppe Just Filler Cafe Boheme Passable Gals and Gallons Lively Music and Models .. .. Entertaining Nautical Knights 19 Patio Serenade Diverting 18 Pharmacy Frolics 19 Rhythm Cafe Good Diversion 201/2 Side Show Fakir Fairly Good 20 Swing Sanatorium 19 Wild and Bully Diverting 19 With Best Dishes Entertaining 19 STRANGER THAN FICTION (13) No. 53 Interesting 9 No. 54 Fair 9 No. 55 Okay 91/2 No. 56 Very Good 9 No. 57 Interesting 9 No. 58 9 No. 59 Interesting 9 No. 60 Very Good 9 No. 61 Just Fair 9 No. 62 10 No. 63 Very Good 9 No. 64 Average 10 No. 65 Excellent 91/2 WALTER LANTZ CARTUNES (26) Arabs With Dirty Fezzes Fair Baby Kittens Cute Bird on Nellie's Hat Good Satire Birth of a Toothpick Bola Mola Land Good Satire Cat and Bell Okay Charlie Cuckoo Crack Pot Cruise Disobedient Mouse Good I'm Just a Jitterbug Little Blue Blackbird . . Average Little Tough Mice Good Magic Beans Good Nellie at the Circus One Armed Bandit Enjoyable Rabbit Hunt Amusing ... Sailor Mouse Okay Silly Superstition ... Poor Slap Happy Valley Has Laughs Snuffy's Party Average .... Soup to Muts Stubborn Mule Fair . 9/24/38 . 1 1/12/38 . I 1/12/38 . 1 1 /26/38 . 12/10/38 Not Rev. . 2/25/39 . 2/25/39 . 4/ 8/39 Not Rev. . 6/ 3/39 . 7/15/39 . 7/15/39 2/25/39 . 8/20/38 . 4/ 1/39 6/ 3/39 12/ 3/38 Not Rev. 11/19/38 Not Rev. 8/20/38 9/24/38 Not Rev. , 2/11/39 . 5/27/39 9/24/38 9/24/38 10/15/38 12/ 3/38 12/10/38 Not Rev. 2/25/39 3/ 4/39 4/ 1/39 Not Rev. 6/ 3/39 8/19/39 7/15/39 8/12/39 11/26/38 7/15/39 Not Rev. . 5/27/39 9/24/38 Not Rev. Not Rev. 1 1/26/38 Not Rev. 12,/ 17/38 . 4/ 8/39 3/ 4/39 Not Rev. 4/ 1/39 1 1/19/38 1 1/12/38 9/ 9/39 9/ 2/39 9/30/39 Not Rev. 8/12/39 1939-40 CARTUNES (13) WALTER LANTZ (Tech.) 7 . . A-Haunting We Will Go Pretty Good Andy Panda Goes Fishing Fair 9 Kittens' Mittens Good 9 Life Begins For Andy Panda Amusing 9 Scrambled Eggs Cute 8 Sleeping Princess Good Fun 7 Tom Thumb, Jr Cute 8 GOING PLACES (15) No. 66 10 No. 67 Very Good 9 No. 68 Excellent 9 No. 69 Interesting 9 No. 70 Very Good 9 Strange American Animals (No. 71 ) ... Interesting 9 Rhodesia (No. 72) Good 9 No. 73 Excellent 9 Barbados (No. 74) Interesting 9 Death Valley (No. 75) Fascinating 10 MUSICALS (13) Boy Meets Joy Good Diversion . Bullets and Ballads Good Folies Parisienne Just Fair International Revels . Okay Filler Rhythm Jamboree Fair Vaudeville Rhumba Land Good Vaudeville Snow Follies Light Fare .... Swing Hotel Diverting 20 18 18 18 18 l8'/2 19 17 SPECIAL SUBJECT (1) March of Freedom Well Done 20 STRANGER THAN FICTION (15) No. 66 Very Good 10 No. 67 Good 10 No. 68 Interesting 9 No. 69 Good 9 No. 70 Average 9 No. 71 Good 9 No. 72 Average 9 No. 73 Interesting 9 No. 74 Good 9 No. 75 Good 9 . 7/15/39 . 2/10/40 . 2/24/40 . 9/30/39 . 12/30/39 .12/ 2/39 . 4/ 6/40 Not Rev. 10/21/39 10/21/39 12/23/39 12/30/39 2/10/40 4/ 6/40 3/30/40 4/20/40 4/20/40 . 9/ 2/39 . 2/17/40 . 4/20/40 . 4/ 6/40 2/10/40 12/ 2/39 12/30/39 10/21/39 5/20/39 9/23/39 10/21/39 10/21/39 12/23/39 12/23/39 2/ 3/40 4/ 6/40 4/ 6/40 4/20/40 4, 20/40 J/4U )/40