Showmen's Trade Review (Jan-Mar 1941)

Page scan 00039 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1941
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00039
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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January 4, 1941 SHOWMEN'S TRADE REVIEW Page 33 / One of the most radical changes in years occurred with the introduction of the 19,000 Series. INTERMEDIATE CAPACITY PROJECTION ARC LAMP HOUSE and associated rectifier equipment. It marked the passing of low intensity projection and the advent of deluxe projection in those medium sized houses which heretofore had been deprived by prohibitive operating costs of brilliantly projected pictures and correct color rendition. This largely depends upon your equipment, and particularly your projection equipment, for after all, it is the picture on your screen which you are merchandising. The Simplex High is a low cost arc designed especially for theatres of up to 800 seats and using screens as large as 18 feet in width. It projects twice as much light as the low intensity, a snow-white light, characteristic of the high intensity arc, which is so necessary to the projection of colored pictures. Yet the over-all operating costs are only slightly higher because this arc operates at only 27 volts as compared to 55 in the low intensity, and each 14-inch 7 m.m. suprex positive carbon burns for at least two hours. ^distributed b NATIONAL THEATRE SUPPLY COMPANY ere 5 a &^rcincli yjear %^ou