Showmen's Trade Review (Oct-Dec 1940)

Page scan 000109 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1940
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000109
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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WHERE TO BUY THEATRE EQUIPMENT DIRECTORY A Practical Paper For Practical Theatremen SHOWMEN'S TRADE REVIEW Practical because it helps showmen make more money, save time and increase profits by guiding bookings, supplying selling ideas and indicating efficiency methods in the maintenance of the theatre. • Editorials by Chick Lewis that counsel the theatreman and voice his views • News of events that show the trend of affairs vitally affecting theatremen • Booking Guides that are unchallenged for completeness and accuracy • Box Office Slants famed as a yardstick for gauging box office value of films • Showmanalysis (reg. U. S. Patent Office) telling how to merchandise feature films • Program Exchange, the idea mart where theatremen swap ideas for selling seats • Money Dates, an exclusive service for tying up seat selling with topical events • Equipment and Maintenance, a service on equipment buying and care A Weekly Working Manual Used Week-in and Week-out by Practical Theatremen Everywhere which Assures Readership for Advertisers Seeking a Direct, Economical Medium of Contact with Theatre Buyers © SHOWMEN'S TRADE REVIEW 1501 BROADWAY • NEW YORK. N. Y.