Showmen's Trade Review (Oct-Dec 1940)

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WHERE TO BUY THEATRE EQUIPMENT DIRECTORY A Practical Paper For Practical Theatremen SHOWMEN'S TRADE REVIEW Practical because it helps showmen make more money, save time and increase profits by guiding bookings, supplying selling ideas and indicating efficiency methods in the maintenance of the theatre. • Editorials by Chick Lewis that counsel the theatreman and voice his views • News of events that show the trend of affairs vitally affecting theatremen • Booking Guides that are unchallenged for completeness and accuracy • Box Office Slants famed as a yardstick for gauging box office value of films • Showmanalysis (reg. U. S. Patent Office) telling how to merchandise feature films • Program Exchange, the idea mart where theatremen swap ideas for selling seats • Money Dates, an exclusive service for tying up seat selling with topical events • Equipment and Maintenance, a service on equipment buying and care A Weekly Working Manual Used Week-in and Week-out by Practical Theatremen Everywhere which Assures Readership for Advertisers Seeking a Direct, Economical Medium of Contact with Theatre Buyers © SHOWMEN'S TRADE REVIEW 1501 BROADWAY • NEW YORK. N. Y.