Showmen's Trade Review (Oct-Dec 1941)

October 11, 1941 SHOWMEN'S TRADE REVIEW Page 37 *$TFAl$ WE SHOW* 1^ c ADVANTAGES Brillion, Co/or^Also Silhouette. Strong-Light in Weight~ShiPping Costs Cut in Half. P 9 They Will Not Fallout of Sinn c ^der Great Wind Pt«9u?;EVen Usable with or as#Re»l«^ wonnof a. s.KeP'ocenienfs of Wagner Aluminum Letters. Standee' Usabl Theati e as letters Inside rLA?ond Coves tobby Top of Poster Frame on s, etc. THE BIGGEST Triumph in Silhouette Letters Nothing like them has ever before been available. Made in 5 colors: Opaque Black, Translucent Red, Green, Blue and Amber. 10-inch Black now available — 10-inch Letters in Translucent Colors, and 4-inch Letters in Opaque Black and Colors available about November first. WE ARE THE ONLY MANUFACTURER WITH SUFFICIENT VOLUME TO JUSTIFY THE GREAT COST OF THE PLASTIC MOLDS NECESSARY TO PRODUCE THESE REVOLUTIONARY, BEAUTIFUL DISPLAY LETTERS. When Illuminated They Have the Brilliancy of Neon In Wagner PLASTIC LETTERS the color goes all the way through— not merely a surface color to chip or scale. The colors of the Red, Blue, Green and Amber letters are so brilliant that when set against an illuminated background they appear almost as brilliant as Neon — yet the color is dense enough to form a clear silhouette against the background. These color letters can be flashed their own color and then as a black silhouette by using a complementary color in Neon steady burning in background, and flashing incandescent lamps on and off. SEND FOR LITERATURE WAGNER SIGN SERVICE, Inc. 218 S. HOYNE AVENUE, CHICAGO 123 W. 64th STREET, NEW YORK 706 E. HANCOCK AVENUE, DETROIT Cos.25«essTha„AIuminumleHers