Showmen's Trade Review (Oct-Dec 1941)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1941
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000170
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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{'Moon Over Her Shoulder ''is definitely superior from the standpoint of story value, dialogue, direction and players' performance. It should be exploited in an unusual manner— exploited in a way that will let people know about it! SHOWMEN'S TRADE REVIEW TIPS YOU OFl TO A SHOWMANSHIP NATURAL THAT NEED! ONLY THAT EXTRA PUSH FOR EXTRA PROFITS He, w 1) Read carefully the Showmanalysis that appeared in the last issue of Showmen's Trade Review (Oct. 18). 2) Get a copy of the special campaign plan for merchandising "Moon Over Her Shoulder" available at your local 20th Century -Fox Exchange! 3) Put into action the triedand-proved preview stunt and other selling ideas suggested. ..and the word of-mouth will do the rest! A PICTURE THAT HAS WHAT IT TAKES TO MAKE PEOPLE TALK!