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Just as a washing on the line must be snowwhite to satisfy a good housewife, so too, must the light on your screen today be snow-white for the satisfactory projection of colored films.
High intensity projection lamps alone project light of the same characteristics as that under which Technicolor pictures are produced in Hollywood. Without this type lamp you cannot secure the beautiful reproduction which is possible with these expensively made productions.
The light of your old low intensity lamp appears a dim, muddy yellow by comparison. Furthermore, to secure the desired screen brilliancy with present dense black and white films, TWICE AS MUCH LIGHT is required as is possible to project by any low intensity lamp.
This necessary doubling in light is pos
sible at an increased combined current and carbon cost of LESS THAN 2c PER HOUR, with the low-cost Strong Utility High Intensity Projector Arc Lamp.
Increase your business by installing Strong Utility One-Kilowatt Arc Lamps now. Theatregoers readily recognize good projection and go where it is offered.
FREE DEMONSTRATION
Write your Independent Theatre Supply Dealer today for literature, or have him arrange a demonstration in your theatre without obligation. Strong products for years have been recognized by thousands of theatres as the most dependable guide to best projection.
Complete details will be sent on request by The Strong Electric Corporation, 2501 Lagrange St., Toledo, Ohio. Export office: 90 Gold Street, New York City.