Showmen's Trade Review (Jul-Sep 1942)

Record Details:

Title:
Showmen's Trade Review
Date:
Jul-Sep 1942
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00010
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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ADMISSION PRICES AND "MRS. MINIVER" MetrO'Goldwyn-Mayer announces the early availability of "Mrs. Miniver," a picture conceded by many to be one of the greatest in the history of our industry. Some exhibitors have advocated its presentation at advanced admission prices. The merit of the picture surely deserves this recognition. Nevertheless, Metro-GoldwynMayer desires this film to be played to the greatest number of people in the shortest possible space of time. This picture really belongs to the people. For this reason we have decided to offer "Mrs. Miniver" to our customers without any provision for increased admission prices to the public. NICHOLAS M. SCHENCK