Showmen's Trade Review (Jul-Sep 1942)

Page scan 00078 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jul-Sep 1942
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00078
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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DONT let them freeze up on you • Don't let them "wonder" what's doing in the way of amusement • Make your theatre glow with warmth . . . action . . . color . . . with drama • Make it easy for people to make up their minds ^ Lead them to your theatre . . . guide them . . . persuade them ... intrigue them • Do it with advertising ... all over the place . . . here, there . . . everywhere . . . inside . . . outside, and away from your theatre • Do it with Trailers ... do it with Standard Accessories ... do it with Specialty Accessories • Give them that "l-must-see-that" feeling • Yell it,., tell it,,, that's the way to sell it . . . Smash that boxoffice bottleneck with seat-selling advertising from