Showmen's Trade Review (Jul-Sep 1942)

Page scan 000221 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jul-Sep 1942
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000221
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Sponsored by the War Activities Committee of the Motion Picture Industry, 1501 Broadway, New York City (Room 408), in cooperation with the Treasury Department, War Savings Staff. DAYS HATH Thirty fighting days in September for our industry to fulfill the obligation that our Government has assigned us. We can make history and we wjli A BILLION-DOLLAR MONTH is our goal! Not just one stunt or two, but something for every day! Not just showmanship, but showmanship that sells bonds! Have you read the Campaign Book? Below are suggestions to help plan your own September. For the land we love, FIGHT! " 1. Opening Night "Salute to our Heroes." Stop show 4 minutes. (Write for special bulletin on "Opening Night Salute.") 2. Unveil "Buy A Bond To Honor Every Mother's Son In Service" booth 3. $1,000 (Bond) Per Plate Breakfast to hop Sales 4. Service Men's Photo Gallery in Lobby 5. Hero Rally in City Square 6. Big Stunt with Department Stores 7. Bond Rally in Churches 8. Luncheon to bond booth salesladies 9. Free Ticket To Every Bond Buyer Today 10, Erect sale indicator in square n» Labor Day Rallies; cooperate with labor 12. War Mothers' Night 13. Dedicate city service flag 14. Tie up all radio stations 15. Launch third week with city -wide halfholiday 1 6. Every newspaper ad carries bond drive copy 17. War Wives and Sweethearts Nights 18. Honor Departing Selectees— Parade 19. Bond Banks'On-wheels touring city 20. Buy Bond To Honor Boys on Warship named for your City or State 21. War Stamp Matinees 22. Dedicate Victory House in square 23. Another War Mothers' Night {weekly) 24. Tie up stores for a day to give away your postal cards to bond buyers 25. American Legion Day ... parades ... mass meetings 26. Factory Day-payroll allotment promotion 27. Bonds For Immediate Delivery — promote issuing agent theatres 28. Only $ to go to hit quota 29. Last Stand Battle for Quota 30. Great final rally — uniting all groups and whole city . . . torchlight parade . . . rallies all over town . . . quota . . .Victory 1 FIGHT! It's our Industry's SECOND FRONT!