Showmen's Trade Review (Jan-Mar 1943)

Page scan 000135 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1943
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000135
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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SHOWMEN'S TRADE REVIEW Theatre READERSHIP HAS Been Measured ® The result — sought solely as a stock taking of editorial performance to guide current and near-future policy and publication practice — has special significance for advertisers. • Now, more than at any time in the past, the economy of reaching the buying power of a theatre through a medium whose Measured Readership proves that one copy per issue equals a potential of more than three copies per theatre unit, becomes a matter of prime importance to every company with something to sell to the theatre field. « Thus Readership performs an essential service in addition to effecting doUarsand-cents savings for the advertiser. ® This essential service takes the form of reaching the entire buying power of a theatre through the delivery of one package per theatre. ® This dollars-and-cents economy for the advertiser is effected by sparing him the cost of delivering three or more packages per theatre because the advertiser pays for his theatre readership on a cost-per-package basis. • Measured Theatre Readership figures (ample proof available) certify that each ONE HUNDRED copies of SHOWMEN'S TRADE REVIEW average More than THREE HUNDRED Readers.