Showmen's Trade Review (Jan-Mar 1943)

38 SHOWMEN'S TRADE REVIEW Febrviary 27, 1943 CATALOG • Although precision parts necessary to the war effort come first and may cause a slight delay on your orders, we are continuing the manufacture of precision parts for all standard 35 mm. projectors. • We therefore have prepared a compre i hensive catalog in \ which you will find illustrated and described, replacement parts for all standard 35 mm. projectors. Dealers, projectionists, circuit and theatre owners may obtain a copy of this catalog without charge merely by writrng for it. We do not sell theatres direct . . . therefore kindly send us the name of your local supply dealer so catalog can be sent. REPLACEMENT PARTS for All Standard 35 IVIM. Projectors UI6NZEL PROJECTOR COMPANY ^^i^^f' 2505-19 S. STATE STREET ^'fet't/tc* CHICAGO, ILLINOIS FOREST c^u>U^ PRODUCTS SUPER MCS LD-AO. U>-40. LO-IO RECTIFIERS UNIVeSSALTRIM ONE KILOWATT I A M P S RECTIFYINC TUBES SCREENS FOREST MANUFACTURING CORP. 200 MT. PLEASANT AVE. . . NEWARK, N. J. WE MAKE OLD THEATRE CHAIRS LIKE NEW — LAST EIGHT TO TEN YEARS ASK PARAMOUNT ABOUT OUR WORK TRICES REASONABLE REPUBLIC SEATING CO. 45 W. 45th Street BR. 9-4245 New York City GET SET FOR OUR SPRING CLEAN-UP SALE! /r's a yearly S.O.S. event antl bigger than ever! Send in your name now so you will get our BARGAIN BULLETIN REM-6. Plenty of items .till <ilh oil I pritfri ty. S. O. S. CINEMA SUPPLY CORP. 449 WEST 42nd STREET NEW YORK It Quit Showing It's nothing to be amused about, but every happening has its lighter side — even a theatre fire, when you read about it from a distance and the reporting is in the manner of the following story in the Stratford Oklahoma Star, telling about a fire at Byars Theatre in that city early this month. The report: Friday night at 10:20, fire broke out in the film projection room of the Byars Theatre, burning equipment to the value of about five hundred dollars. Archie Richardson, operator of the machine, was standing in the door of the projection room, watching the picture, when he noticed that the picture quit showing. Turning to the machine he discovered that the film had broken, and was burning. The projection room, being fireproof, was the entire scene of the fire. Neither patrons nor the building were damaged by the fire. According to information given the Star, Bill Moorehead, the "law" at Byars, tried to give the official fire signal by shooting his gun, but the bullet logged in the gun, refusing to get excited about the fire. By the time the fire fighting equipment arrived, the fire was over. Patrons Sit Through Movie Undisturbed by Blaze Schenectady, N. Y. — Patrons in Proctor's sat throughout a motion picture unaware of a fire, in another part of the building, which filled the arcade and corridors with smoke. Quick action by the theatre employes, police and firemen prevented any trace of smoke from entering the theatre. The blaze was started in a large wooden packing case on the second floor landing of the rear stairway of the arcade. A chemical stream was used to extinguish the blaze. Rehabihtation for State Huntington, Va. — Partially destroyed by fire on the 21st of last month (damages were estimated at about twenty thousand dollars) the State Theatre is now under rehabilitation. Although the building was covered by insurance, two amplifying horns valued at $5,000 each were badly damaged. TJie fire destroyed the screen, the proscenium and the rear section of the building. Match Causes Theatre Blaze Superior, Wise. — A match, ignited in a vacuum cleaner, caused $2,300 damages in the Superior theatre. Most of the damage occurred in the storeroom one fliglit above the auditoriumi St. Clair Now Without Theatre St. Clair, Mo. — Hindered by the critical shortage of essential building materials, the townsmen will not have a theatre of their own until after the Victory is won. The Ozark burned to the ground last month. Shuts Theatre as Reels Miss Train When a number of reels missed train connections in Kansas City, Manager Earl Shutt had to close the Attica theatre in Attica, Kan., on Tuesday. Film Near Heater Causes Fire Portland, Ore. — The proximity of combustibles to an electric heater caused approximately two thousand dollars damage in the projection room of the Taylor Street Theatre here. Remember — Clean and Well vjroomea Wash Rooms Never Offend It is a recognized fact that people who patronize a theatre feel that their ticket of admission not only entitles them to see the picture, but also to be comfortable in well kept surroundings, of which there is none more important than the rest rooms. A few helpful offerings which you may have overlooked or not thought of at all, is not amiss. At any rate provision of clean and comfortable rest rooms should go a long way towards keeping the customers satisfied, and that as you undoubtedly know is what makes the merry jingle at the box-office. At all times see to it that when a waste receptacle becomes full it is not left there to be kicked around into the urinals. This being a not too-infrequent occurrence (the results of which are damaged ceilings below and tracked up carpet) it behooves you for both the patrons as well as your sake to be certain that receptacles are properly emptied. Since some of the patrons in a childish frame of mind are often inclined to initial the walls, lipstick and otherwise mark them up, it is wise to make certain that these unbeautifying marks are washed away either at the end of the day or before opening time. Then too, if left on the walls other people might be encouraged to practice their own brand of mischief. Soap dispensers, towel and toilet paper containers should be properly filled at all times to prevent the chagrin of the patrons as well as to preclude smashing of same by irritated individuals. Checking the toilet for leaks may be responsible for saving a sizeable amount on the water bill. Rest rooms should be especially looked after on Saturday and Sunday because it's perfectly natural _ for children to gather and strew the floor with tissue and paper towels. Anderson to Open Theatre in Village Hall, Belmont, N. Y. Having measured the Village Hall, Belmont, N. Y. for a projection booth to comply with the local fire laws, W. E. Anderson of Mt. Jewett, Pa., proprietor of a chain of motion picture houses, is in the City of New York to purchase some equipment needed in outfitting a theatre. Anderson expects to begin showing films about March 1. Fire Badly Mars Theatre Interior Whipped by a strong wind, fire badly damaged the entire interior of the 800-seat Paseo theatre of Marlborough, Kan. The theatre building is leased by the Marlborough Amusement Company Under the partnership of Reuben Finkelstein and Benjamin J. Friedman. The loss, however, was covered by insurance. N. Y.'s Adelphi Will Open Soon The Adelphi theatre, 54th Street, east of Seventh Avenue, will resume operation shortly under the new management of Berk and Krumgold, 1501 Broadway, having been signed under a long-term lease through the United States Trust Company, 44 Wall Street. Steelville Has $50,000 Fire Steelville, 111. — A blaze in the auditorium of the Steelville theatre caused $50,000 damages. H. T. Webster, owner, believes the fire was caused by an overheated furnace. The theatre and an adjoining printing office were destroyed.