Showmen's Trade Review (Jul-Sep 1943)

July 24. 1943 SHOWMEN'S TRADE REVIEW DETROIT Airs. Alice Gorhani, in charge of publicity for United Detroit Theatres, reports that the new Invasion Bond sales drive is going over big in the 20 United Detroit houses ; that WAC leaders think the new idea will help take up some of the slack in sales which resulted when the payroll deduction plan was put into effect. United Detroit is plugging the idea with special trailers put out by National Screen. David Idzal, manager of the Fox Theatre, is one of the 10 members of the Adcraft Club's war chest committee who have been named to direct the advertising campaign for the United Community Chest campaign. Marine Sergt. Frank Upton, who in private life was manager of the Michigan Theatre, on a visit to the old home town dropped in backstage to say hello to all his former associates. Capt. Jack Hurford, former manager of the Fox Theatre, writes from Alaska : "This is an interesting country and every day you learn something new. The latest lesson is that this is still an unsettled country, but not so unsettled as, say, Detroit. I am a good deal closer to Tokyo than I am to home, and I hope I can soon return home after a short stop in Tokyo." Warner Bros.' "Action in the North Atlantic," which is due to open soon at the PalmsState, got a good advance notice from Detroit Times Critic Charles Gentry, who played up the angle that the film is the first to fly a Victory Flag. INDIANAPOLIS Second Lieutenant James Crouch, formerly of RCA Victor division, Radio Corporation of America, is reported missing since July 4, according to a telegram from the War Department received by his mother. Charles Leslie Teater, another former employe at RCA, is listed as missing in a Merchant Marine casualty list released July 14 by the Navy. J. M. Blue, who operated the State Theatre at Clay, Ky., sold his house to E. J. Moskowitz, operator of the Rio Theatre, at Cloverport, Ky. J. B. Stine, Terre Haute, Ind., exhibitor, and Mrs. Stine are at their Summer home at Lake Sarona, Wise, where they will remain until September. "Stage Door Canteen" remains at Loew's Theatre for the third week, with a possibility of it remaining longer. C. C. Wallace has been appointed salesman for the Northern Indiana territory by P.R.C. Wallace is widely known in motion picture circles here. Harvey Cocks, manager of the Quimby Enterprises, Ft. Wayne, and family have returned after a vacation at Glen Cove, L. I. "Dee" Long of the Fourth Avenue Amusement Company, Louisville, was in the city during the week surveying theatres and calling on his friends on Film Row. "Tut" Tuttle, manager of the Indiana Theatre, is on vacation. L. G. McGinley, Universal exchange manager, is entertaining William Higgins. son of Pete Higgins, head of the Republic Pictures exchange, in Seattle, Wash., a student in the Naval Training Officers School, at Wabash College, Crawfordsville, Ind. Herb Ochs, of the Drive-In Theatre, Louisville, was on Film Row during the week booking pictures. Other Hoosier exhibitors on Film Row, included Don Steinkamp, French Lick ; Bob Hudson, Richmond ; Joe Schilling, Connersville ; Harry Douglas, Terre Haute. When Universal exchange salesmen learned t'nat they were at the tail end in the Nate Blumberg Testimonial Drive for the week, the boys began to wonder. Shortly after the announcement was made, L. G. McGinley, manager, was the recipient of a heavy package and hastily opened it. He, was amazed to find a pair of running pants, with a lead-filled seat. {Continued on Next Page) usURco AIR CONDITIONING IS ENGINEERED To Meet the Job Requirements and Your Operating Budget Theatre Operators don't buy air conditioning just for the privilege of hanging a sign from the marquee announcing ""Air Conditioning Inside". Theatre Air Conditioning is bought for just one purpose — to increase the number of buyers at the Box Office — to attract and induce people into their house as against the beach, the boat or a buggy ride. iien you buy Comfort Cooling from usAIRco you're doing business with an engineering staff that knows how to design a system that fits the requirements of your house — is engineered for original low cost, and low daily operating costs. Many a time we've come out of a Theatre and asked — "What's the matter, is your cooling system broken?" — And the answer surprised us — "No, it's O. K. But it costs too much to run it for the few that are in there tonight." The man who owns a cooling system that's so costly to operate, that he can run it only occasionally would be bet ter off without such a system. So while he may have a perfectly engineered system, he has one that costs too much to use. usAIRco engineers the type of cooling system you can afford to buy and afford to operate every day — regardless of the size of your house — or your needs for plain air, evaporated cooling, cold water or refrigerated air conditioning. usAIRco engineers can fill your needs precisely. The jobs you have planned for Vday should receive the attention of usAIRco right now. Write us about your plans. UNITED STATES AIR CONDITIONING CORPORATION Profits in Cooling for the Exhibitor NORTHWESTERN TERMINAL • MINNEAPOLIS, MINNESOTA REFRIGERATED KOOLER-AIRE This Unit, combines every phase of refrigerated cooling in a Single Unit. Manufactured in various sizes, it can be used singly or in combination \vith other units to give you the precise capacity you need. Refrigerated Kooler-Aire is a good unit to be acquainted with. Books describing this system are available. We'll be glad to send you a copy.