Showmen's Trade Review (Jul-Sep 1943)

Page scan 000424 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jul-Sep 1943
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000424
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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30 SHOWMEN'STRADEREVIEW August 28, 1943 The ADVERTISING CLIMIC by Old Doc Layout^ Put Bond Appeal in Complete the circle of all-out selling of War Bonds during the Third War Loan Campaign by including Bond appeal in newspaper and program displays. It will add might to your drive to keep the public conscious of the duty to buy extra bonds and stamps. There are several slugs, illustrated elsewhere, which are available from National Screen Service exchanges. These, used either in toto or in part, can become an attractive element of your newspaper and program ads. In order to illustrate the point, Old Doc on this page is offering a few examples of advertisements in which the bond selling slogans and devices function as decorative aids to the general design. No matter how you work it out — be sure you get reference to the Third War Loan in all your advertising as well as your exploitation and display campaigning. Your engraver can reproduce these displays if you desire to use them, as STR is glad to waive copyright on the three displays illustrated. Newspaper Displays