Showmen's Trade Review (Apr-Jun 1944)

Page scan 000136 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Apr-Jun 1944
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000136
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THIS NEEDS THE SIGNATURE OF A PATRIOTYOU! In recognition of the meri' torious services rendered to our Armed Forces by the WOMEN^S ARMY CORPS I wish to pledge the wholehearted cooperation of myself and entire theatre personnel in promotingNational WAC Recruiting Week. I will exhibit the special trailer at every ^performance/ as well as display the advertising material, all of which will be made available to me without charge. I will publicize this campaign as widely as possible during this week and cooperate fully with other exhibitors in my vicinity in any and all activities to further promote its success. "Shoulder to shoulder with the troops in the war ejfort—'* MOTION PICTURE THEATR] WOMEN'S ARMY CORPS RECRUITING CAMPAIGN Week of May 11th thru 17th a: Your Pledge Card is in the mails. Sign it and return at once to your local War Activities Committee Chairman Sponsored by War Activities Committee of Motion Picture Industry, 1501 Broadway, New York City