Showmen's Trade Review (Jan-Mar 1945)

Record Details:

Title:
Showmen's Trade Review
Date:
Jan-Mar 1945
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
0009
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
March 16, 2023
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3 Please mister Jo your best! -.-J TO EXHIBITORS OF AMERICA: Again we are asked by the President of the United States to perform a needed, public service. Every motion picture theatre in America is asked to enlist in the 1945 March of Dimes (January 25-31). You did a magnificent job last year. You poured into the National Foundation For Infantile Paralysis and its local chapters over $4,667,000! Some 9,000,000 seats participated — and averaged 54c per seat! The President, the nation and your committee are grateful for the splendid results. You put your hearts into the drive; the results proved that. And the moviegoing public responded generously — and respected and honored you for your part in the crusade to save American children. In 1944 savage epidemics swept many states. Great sums of money — thanks to you — were ready to be rushed to the assistance of stricken areas. Now we must replenish those polio war-chests. In the 1945 March of Dimes we'd like to have 17,000 theatres with 11,000,000 seats — and a $5,000,000 goal would not be impossible. If you haven't already done so, please rush in your pledge. Just sign your name and ^ theatre address to this coupon and mail it in. GREER GARSON APPEAL TRAILER • TWO STYLES ONE-SHEETS • CAMPAIGN BOOK GRATIS • WHEN YOU SEND YOUR PLEDGE TO SUITE 188, HOTEL ASTOR, N. Y. C. NAME. THEATRE ADDRESS.