Showmen's Trade Review (Jan-Mar 1945)

March 31, 1945 SHOWMEN'S TRADE REVIEW 49 Roth Opens Denver*s Second Oldest Mouse After Modernization Mike Roth reopened his completely renovated Broadway, Denver on February 15 with city and state dignitaries as guests for the big event. The Broadway first opened as a "legit" house August 18, 1890, with Emma Yuck as the star of an opera company which played 14 performances, followed by "The Old Homestead" \yhich also gave 14 shows. With this rich and glamorous past as a motif for interior decoration. Roth has named the inner lobby "The Fond Memory Room." On its walls an TOP: The Fond Memory Room of the Broadway Theatre. Bottom: The neatly appointed foyer as it appeared on opening night. artist has rendered a series of murals depicting the good old days and between the paintings are a large collection of old autographed portraits in natural wood frames of famous personalities whose careers were marked by appearances on the Broadway's stage. Local ordinances do not permit the construction of new marquees so that the theatre's facade has been designed flat to meet this restriction. The front is covered with structural glass with the theatre name worked into the design of the facade in large neon letters. The front lobby illumination is achieved through the use of neon tube behind large frosted glass panels. The Broadway has been equipped with magic eye drinking fountains, new seats, screen, RCA Sound System, Simplex E7 projectors. Peerless Magnarc lamps and the entire house has been air conditioned. The theatre is the second oldest in Denver and the photographs reproduced above show how attractive and inviting Roth has succeeded in making his showplace. Theatre Planned for Jackson Dr. A. H. McCoy, dentist of Jackson, Miss., has obtained a building permit for the construction of a 520 seat, colored theatre at 928 Lynch Street to be known as the Grand at an estimated cost of $21,500. M. C. Dozier has been awarded the contract for the 50 x 90 foot structure. Order Now IN TIME FOR THIS SUMMER'S COOLING BRAND NEW BLOWERS PRE-WAR QUALITY Heavy Gauge Steel ■ ^' ft l-r Standard discharge is bottom horizontal AT 1942 CEILING PRICES ... A limited quantity of brand new blowers are now available to replace your worn-out, obsolete or broken-down fans or blowers. Pre-war heavy gauge steel construction. Complete with drives. Will pleasantly cool and ventilate the theatre with 100% fresh air every 2Vi to 3 minutes when proper size is installed. MAT TYPE AIR yN ASHIKS aho available jrom $115 To avoid unnecessary delay, mark your order "AA5 MRO CMP 5" and send it NOW. Theatres may issue this priority for maintenance, repair or operation. 50% deposit required. Specify freight or express. DIRECT FROM FACTORY 6 to 8 Week Delivery C. F. M. Output 5,500 8,500 11,000 13,500 22,500 27,500 with Approx. Rebuilt Shpg. * Motor Weight $106.50 143.50 190.75 230.00 290.00 342.00 300 375 425 500 575 700 * All motors in perfect working condition, guaranteed 1 year. // no motor wanted, the ceiling price will be allowed. Write for Special Air Conditioning Folder S.O.S. CINEMA SUPPLY CORP. ( 449 WEST 42nd STREET LOngacre 3-4040 NEW YORK 18. N. Y. STRONG COPPER OXIDE AND TUBE TYPE RECTIFIERS The modern means of converting A.C. to D.C. as a stable power supply for projection arc lamps. Low original, operating and maintenance costs. Quiet operation. Distributed through leading independent theatre supply dealers. THE STRONG ELECTRIC CORP. 87 City Park Avenue TOLEDO 2, OHIO The World's Largest Manufacturer of Projection Arc Lamps Same amount popped corn fills four % # bags ... or 5 of our cartons af 5c extra profit. Write for prices. Also world's finest seasoning, popping oil, salt. . AT LAST! A CONTINUOUS CARBON TRIM You burn every inch of Droll Processed Carbons, saving 10-25%. Simply place copper sleeve on female end, dip male end of another carbon In carbon weld cement, insert in sleeve and press together for perfect electrical contact. Joint and sleeve are consumed without altering light color or intensity. You can't tell on the screen when they burn through. No hand feeding necessary. Available for these high intensity trims: Negatives Positives 6 mm. X 9" 7 mm. x 12"' x 14" 7 mm. X 9" 8 mm. x 12" x 14" and 13.6 mm. x 22" (machined for adapters), providing 20 minutes more burning time. Shipped f.o.b. Chicago at regular carbon list prices, plus $1 per hundred for milling, drilling and clips; less 5% 10 days. Welding cement without cost. Order today DROLL THEATRE SUPPLY CO. 351 East Ohio Street Chicago, III. AMERICAN POP CORN CO. SIOUX CITY, IOWA