Showmen's Trade Review (Oct-Dec 1944)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1944
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
00041
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
March 16, 2023
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I ITTI F ■■11 I l« tiii THEATRE OFF BROADWAY A Signal Corps Photo jLhis is the caption which backed up this photo from the special service project at Camp M. Lyantey, Africa, another of those spots where movies are second in importance only to mail. As long as movies mean so much to our fighting men, American exhibitors will never complain because they can't buy new equipment. Most of the Strong projection lamps they might have had are destined for use by our boys over there. Anyway, Uncle Sam needs our dollars to finance this war and he needs them now! Not just the dollars we can spare, but every dollar that isn't absolutely needed for food, shelter and clothing. So put that money, which was earmarked for equipment, into War Bonds now. Don't stop until you've invested to the very limit. THB VyORLD-S LARCESi: HANVFACTVRERS OF PROJECTION ARC LAHPS THE STRONG ELECTRIC CORPORATION • 87 CITY PARK AVE. • TOLEDO 2, OHIO